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Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

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SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.

As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar MegawaysLegends of the Colosseum, and Crazy Free Fruits.

The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.

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We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.

With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.

BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.

The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.

The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.

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Balkans

ELA Games Partners With Superbet to Expand Offerings in Serbia

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ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.

Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.

As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.

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Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”

Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.

ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”

ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.

The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.

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Amusnet Named Leading Software Company in Bulgaria

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Amusnet has been recognised as the leading software company in 2024, according to the annual Digitalk 101 ranking of the largest IT companies in Bulgaria – one of the most reputable and widely recognised industry rankings in the country. This recognition comes on the back of a 16% year-over-year revenue increase.

Amusnet is a leading all-casino solutions provider, recognised for delivering top-performing products and innovative solutions across 35 global markets. The company was founded in 2016 and in less than a decade has become one of the leading employers in the sector with a workforce of over 850 professionals operating from multiple international locations.

Ivo Georgiev, CEO of Amusnet, said: “The tech market is developing at an unprecedented pace, and to be a leader, you need to not just follow trends, but create them. At Amusnet, we believe that innovation is the result of the courage to think globally and act sustainably. That is why we invest in talent, new technologies, and creative solutions that not only meet the needs of today’s market but also shape it for tomorrow.”

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The iGaming industry is among the fastest-growing sectors worldwide. Continuous growth is made possible by the implementation of new technologies and functionalities, as well as by the flexible adaptation to current market trends and demands. According to the company, key factors for success also include the ability to adjust to the specifics of individual markets, along with a deep understanding and strict compliance with regulatory frameworks across different jurisdictions.

Amusnet also tops another sub-ranking – Information and Communications Technology (ICT) export, with approximately 91% of its revenue generated from international markets. In 2025, the company continues to grow its operations and teams in Bulgaria, Romania, Serbia, Croatia, Greece, Spain, Italy, Malta, Georgia and Armenia, while actively expanding its presence in Latin America, with a focus on Brazil, Argentina, Mexico, Colombia and Peru.

Amusnet’s achievements throughout the year have also been recognised across various markets. The company was named Casino Content Provider of the Year at the Italian Gaming Awards 2025, received the Online Gaming Award at Expojoc 2025 in Spain and was honored as Best Online Casino Provider in CEE at the GamingTECH Awards 2025. Additionally, at the Baltic & Scandinavian Gaming Awards 2025, Amusnet earned the title of Best Online Casino Provider in the Baltic and Scandinavian region.

The post Amusnet Named Leading Software Company in Bulgaria appeared first on European Gaming Industry News.

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Balkans

Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls

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CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.

With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.

“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.

The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.

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