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ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites

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The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.

Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.

The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.

The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.

With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”

For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.

This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.

ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.

The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.

Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.

For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.

Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”

The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.

Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”

The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.

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UK Govt Launches Consultation on Category D Gaming Machines and Licensing for Bingo Premises

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The Department for Culture, Media and Sport (DCMS) has opened a consultation seeking views on two key areas of gambling regulation: the use of Category D gaming machines and the licensing framework for bingo premises.

The consultation is part of the government’s broader Gambling White Paper reforms, which aim to update legislation in line with technological and market developments.

Category D machines are the lowest-stakes gaming machines permitted in the UK, commonly found in arcades, family entertainment centres and some pubs. These include coin pushers, crane grabs and low-stake fruit machines. Currently, these machines can be made available without a licence or permit in certain settings, a policy originally intended to support low-risk entertainment. However, the government is now questioning whether this exemption remains appropriate, particularly in light of concerns about underage access and the evolving gambling environment.

The consultation proposes two options: either maintaining the current exemption for Category D machines or removing it, which would require all operators to obtain a permit or licence. The government is particularly interested in whether the exemption still serves its intended purpose and whether it creates inconsistencies in regulatory oversight.

The second focus of the consultation is the licensing of bingo premises. Under current law, a premises licence is required to offer bingo, but the definition of what constitutes “bingo” has evolved over time. The government is considering whether the current licensing framework is sufficiently clear and proportionate, especially for low-stakes or community-based bingo activities. It is also exploring whether the current rules may be creating unnecessary burdens for small operators or community groups.

Stakeholders, including operators, local authorities, and members of the public, can respond to the consultation, which will remain open until 4 December 2025. The government is particularly seeking evidence on the impact of the current rules, the potential effects of any changes and views on how best to balance consumer protection with regulatory proportionality.

This consultation follows a series of other gambling-related reforms announced in the Gambling White Paper, including proposals to strengthen online gambling protections, modernise land-based gambling rules and improve oversight of gambling advertising and sponsorship.

The DCMS emphasised that any changes resulting from the consultation will be carefully considered to ensure they are evidence-based and proportionate, with a continued focus on protecting children and vulnerable people from gambling-related harm.

The post UK Govt Launches Consultation on Category D Gaming Machines and Licensing for Bingo Premises appeared first on European Gaming Industry News.

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Tombola Partners with Breast Cancer Now to Launch “Eyes Down, Check Up” Campaign

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Tombola has teamed up with leading research and support charity, Breast Cancer Now to launch their “eyes down, check up” campaign, which aims to encourage one million people to regularly check their breasts and raise up to £1million for the charity.

Every 10 minutes in the UK, one woman is diagnosed with breast cancer, and one man is diagnosed daily. Around two thirds of breast cancers in England are found when a woman detects an unusual breast change and gets this checked by a GP. Yet fewer than half (44%) of women surveyed (YouGov, April 2025) said they don’t check their breasts regularly while one in ten say they can’t remember the last time they checked their breasts.

Britain’s leading bingo brand, tombola, aims to change that through their collaboration with Breast Cancer Now, urging people across the UK to remember a key message: give your breasts some TLC – touch, look, check.

Tombola, in partnership with the charity Breast Cancer Now, has created, “Breast Check Now” an easy-to-use tool, that takes around one minute to complete and features a reminder to encourage regular breast checks – a habit that could save your life.

The online tool will educate people to know the main signs and symptoms of breast cancer, including lumps or swelling in the breast, upper chest or armpit area, and changes in breast size or shape, skin changes like puckering or dimpling, nipple changes like inversion or discharge, colour changes where the breast may look darker red or inflamed or rashing and crusting around the nipple.

Over the course of the next year, tombola aim to raise up to £1million for the charity through a blizzard of fundraising activity. This includes a series of five incredible live “Bingo Against Breast Cancer” charity games, where jackpots of £50,000 will be won, and at least £50,000 per game will be donated to the charity.

To mark the new partnership, tombola brand ambassador Josie Gibson, will take to the high street at Westfield Stratford City for some practical education with an interactive installation, which aims to give members of the public a hands on experience, helping people to feel more confident and empowered to regularly breast check and get any new or unusual breast changes checked by a GP, while also signposting them where to turn for support on Thursday 7th August.

The event will also feature relaxed “Sofa Sessions” hosted by Josie alongside experts from Breast Cancer Now to tackle conversations about breast health, break taboos and encourage regular breast checking. By encouraging this proactive, regular self-care, tombola hopes the initiative will make breast checking feel like less of a chore and encourage more people to make it a habit.

Josie Gibson said: “I’m so honoured to be part of tombola’s partnership with Breast Cancer Now and to support the amazing work they do. I didn’t realise until recently how many of us feel unsure about spotting the signs of breast cancer – me included!

“But that’s why I’m here to help spread the word and make sure everyone knows what to look out for. This is just the start of my own journey learning about something that can feel scary, but if we all check ourselves regularly and make it part of our routine, it can really make a difference. So, let’s look out for ourselves and each other, and make self-checking a regular habit.”

Tombola launched the partnership with Breast Cancer Now after finding that more than half (52%) of their community were affected by breast cancer, either directly or indirectly.

Marion Ryan, managing director at tombola, added: “With half of our community affected by breast cancer – either personally or through someone they love – we are dedicated to standing by them and offering the support they need. This partnership is about more than just raising awareness. It’s about empowering our community with the knowledge, tools, and confidence to take action.

“By working together with Breast Cancer Now, we hope to reach over one million people, strengthening vital support networks and services, and make a real difference in the lives that matter. I am delighted to share tombola are making an initial donation of £250,000 to the charity to kick start the partnership.”

Claire Rowney, CEO of Breast Cancer Now, said: “Around two-thirds of breast cancers are identified through women checking their breasts and getting any new or unusual change checked by a GP, and we know that regular breast checking is a critical first step to diagnosis. The earlier breast cancer is diagnosed the more likely treatment will be successful.

“As such we’re really excited that as part of our partnership, tombola has launched an innovative, easy-to-use tool to raise awareness of the signs and symptoms of breast cancer and help even more people to understand what to look out for and feel empowered to take action if something doesn’t feel right.

“Our ambition is that by 2050 anyone diagnosed with breast cancer will live, and live well.”

Former Sports Minister and breast cancer survivor Dame Tracey Crouch said: “Inspired by others who have been through cancer, I encouraged people to check their ‘bits and bobbins’ after my own diagnosis to raise awareness of breast cancer. It’s critical that people know the signs of breast cancer and check themselves regularly, which is why the partnership between tombola and Breast Cancer Now, which will reach over a million people, is so important in the fight to tackle this disease.”

The post Tombola Partners with Breast Cancer Now to Launch “Eyes Down, Check Up” Campaign appeared first on European Gaming Industry News.

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SYNOT Games Announces New Partnership with eBingo

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SYNOT Games, a well-established provider of online games and retention tools, has announced a new partnership with eBingo, marking a significant step forward in the company’s expansion within the Spanish iGaming landscape. The first batch of SYNOT Games’ titles is already live in eBingo’s lobby, with full access granted to the supplier’s complete portfolio.

This partnership reflects SYNOT Games’ strategic commitment to working exclusively with trusted operators in regulated markets, placing a strong emphasis on transparency, responsible gaming and long-term value for players and business partners alike.

Spain remains one of the most dynamic regulated iGaming markets in Europe. Through this new integration, SYNOT Games strengthens its local presence, offering games tailored to the preferences of Spanish players and fully aligned with all relevant compliance standards.

As part of the collaboration, eBingo now has access to the entire SYNOT Games portfolio of more than 200 games, including popular titles such as Respin Joker, Volcano Explosive or Money Vaults. All games have been tested, certified and optimised for the Spanish market and delivered following technical and regulatory requirements.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “Spain is a key market for us, and the partnership with eBingo is another important milestone in strengthening our footprint in Western Europe. We only collaborate with operators who share our values when it comes to quality, transparency, and responsibility. We are pleased that eBingo’s players can already enjoy our titles.”

Aurelio Campo, Operations Manager, eBingo ES, said: “We are proud to partner with SYNOT Games, a provider known for delivering consistently high-quality, certified content tailored to regulated markets. Their diverse portfolio and technical reliability align perfectly with our commitment to offering the best gaming experience to our players in Spain. We look forward to a successful and long-lasting collaboration.”

This agreement forms part of SYNOT Games’ broader 2025 expansion strategy, which focuses on increasing its presence in regulated markets and providing localised, high-performance content to operators across Southern Europe and beyond.

The post SYNOT Games Announces New Partnership with eBingo appeared first on European Gaming Industry News.

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