Asia
The Indian iGaming Opportunity Report: Insights for Sports Betting, Casino, Payments, and More
GR8 Tech, the award-winning high-performance Sportsbook and iGaming platform, in partnership with iGB, offers a deep dive into the real opportunities—and real challenges—of India’s iGaming market.
With 1.4 billion people, 954 million internet users, and 448 million interested in gaming, India offers massive potential. But it’s not a market where global strategies can simply be copied and pasted. Success here demands a profound understanding of local player behavior, payment preferences, mobile-first user experience, and cricket’s dominance—insights all explored in GR8 Tech’s “2025 India Report: How to take advantage of the opportunity.”
Produced with the involvement of both local independent market experts and GR8 Tech professionals, the report examines everything from player behavior regarding sports betting and casinos to regulatory and taxation nuances. Some notable insights include:
- Cricket Dominance: The IPL attracts more betting activity than any match involving the national team. Cricket accounts for a massive share of sports betting in India, with 20 players betting on cricket for every 2 on football and 1 on kabaddi.
- Mobile-first audience: With 77% of online traffic coming from mobile devices, operators must optimize for mobile-first experiences to effectively engage players.
- Live casino & slots lead revenue: While live casino games drive the most revenue (56.4%), slots make up 47.5% of the total volume of bets. Instant games like Aviator and JetX are gaining ground, with Aviator alone accounting for 21% of one operator’s GGR.
- Skill-based games on the rise: Indian players are moving beyond luck-based games to more interactive, skill-based experiences. Games like Teen Patti, Andar Bahar, and crash games appeal to players looking for an active, strategic role in gameplay.
- Fantasy Sports Boom: Fantasy sports, particularly fantasy cricket, are on the rise and are expected to generate ₹388 billion in revenue by 2026.
- Localized Payment Preferences: Over 90% of deposits are made via the Unified Payments Interface, making it the dominant payment method for Indian players.
“India’s iGaming market is incredibly complex and offers immense opportunities, and we cannot underestimate the value of local expertise for understanding it. This report is grounded in insights from people who live the dynamics daily and have immense experience to share. It is not about shortcuts or immediate wins, but about building a realistic, informed perspective so that when the moment comes, you are ready to act with clarity and purpose,” said Yevhen Krazhan, CSO at GR8 Tech.
With a mobile-first audience, a deep cultural connection to cricket, and rising demand for interactive, skill-based games, success in India requires local insight. From understanding player behavior to optimizing payments and product mix, the opportunity is real—but so is the need to get it right.
To help you navigate, GR8 Tech is sharing “India Report: How to Take Advantage of the Opportunity”—an essential guide to thriving in one of the world’s most promising markets.
Download the full report now and get ahead in India’s iGaming evolution.
About GR8 Tech
GR8 Tech is a high-performance Sportsbook and iGaming platform provider.
GR8 Tech’s core strengths lie in its robust technology and focus on a personalized approach based on business needs, geographic focus, or operational verticals. From comprehensive offerings like Hyper Turnkey to specialized solutions such as the Sportsbook iFrame, Infinite Casino Aggregation, or Platform Acceler8 set, GR8 Tech provides UNbeatable flexibility and performance to drive operators’ growth and success.
Trusted by top operators worldwide, GR8 Tech has over 45 successful cases and earned multiple recognitions for its high-performance sportsbook-driven platform, including accolades from the SiGMA Awards, International Investor Awards, and GamingTECH Awards.
The post The Indian iGaming Opportunity Report: Insights for Sports Betting, Casino, Payments, and More appeared first on European Gaming Industry News.
Altenar
Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
Altenar has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.
As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.
Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.
The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.
Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.
“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”
Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.
“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”
The post Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PhilWeb Announces the Official Commercial Launch of OKADA PLAY
PhilWeb Corporation announced the official commercial launch of the OKADA PLAY online gaming platform. This launch successfully operationalizes the strategic partnership with Tiger Resort, Leisure and Entertainment Inc., operator of the premium integrated resort Okada Manila.
Powered by PhilWeb’s comprehensive Online Gaming Platform (OGP) solution, OKADA PLAY integrates a full suite of gaming content, scalable platform technology, and robust customer service infrastructure. The platform is delivered within a strictly regulated framework, ensuring compliant and efficient participation in the Philippine digital gaming ecosystem.
The commercial rollout of OKADA PLAY marks a critical milestone in Okada Manila’s broader digital transformation strategy. By successfully converging its land-based luxury gaming experience with digital channels, the initiative is designed to drive omnichannel customer engagement and unlock new, scalable revenue streams beyond the physical property.
“The official launch of OKADA PLAY demonstrates our capability to execute and deploy end-to-end digital infrastructure for the industry’s most recognized luxury brands. We are proud to provide the robust, scalable platform that enables Tiger Resort to extend the premium Okada Manila experience to a growing nationwide audience of digital players,” said Mr. Brian Ng, President of PhilWeb Corporation.
“This launch marks an important step in Okada Manila’s digital expansion as we bring our gaming experience to a wider audience across the Philippines through OKADA PLAY. OKADA PLAY complements our land-based operations and our existing online platform, while PhilWeb’s technology and operational expertise help us deliver a trusted online gaming experience associated with the Okada Manila brand,” said Mr. Nobuki Sato, President and Chief Operating Officer of Okada Manila.
This milestone further solidifies PhilWeb’s track record of deploying integrated technology platform and content solutions for leading regulated operators in the Philippine market, reinforcing the Company’s strategic position at the centre of the industry’s digital evolution.
The post PhilWeb Announces the Official Commercial Launch of OKADA PLAY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Asia Pioneer Entertainment Signs Distribution Agreement with Germany’s CountR GmbH
Asia Pioneer Entertainment Holdings Limited has signed a distribution agreement with Germany’s CountR GmbH, a global leading provider of automated cash‑handling solutions. The partnership follows the launch earlier this month of BEE MACAU, the city’s first playing card factory, and marks APE’s expansion from a pure electronic gaming equipment supplier into a full “one‑stop” gaming solutions provider, positioning the company to capture broader opportunities in Asia’s fast‑growing entertainment markets.
CountR, with 20 years of expertise and more than 10,000 machines deployed across integrated resorts, cruise ships and gaming floors worldwide, is partnering with APE to introduce its advanced cash redemption kiosks to Asia’s growing gaming sector. Known for its innovative technology and integrated systems that connect retail, gaming and entertainment, CountR simplifies payment processes for operators while enhancing seamless experiences for players.
Under the agreement, APE will distribute CountR’s kiosks across Asia. Already proven in global market, these kiosks allow players to quickly redeem credits from tickets, chips, and cash, which is planned for Southeast Asia, giving operators a more efficient and streamlined way to manage cash operations. The partnership was unveiled at the G2E Asia expo in Cotai Arena, Macau, where APE and CountR showcased their integrated solutions to industry leaders.
Ms. Maria Garcia, Executive Director and Sales Director of APE, said: “We are truly honored and excited to be the distributor for CountR across Asia. CountR is widely recognized for its versatile, innovative, and reliable payment solutions in global markets. Through this collaboration and our existing product offerings, we can now provide a broader range of products and services that address most casino operational needs. I am confident that this partnership will support APE in developing new markets across Asia.”
Ms. Tamara Sawyer, Regional Sales Manager of CountR, said: “Partnering with APE opens the door to Asia’s fast‑growing casino market. Together, we’re ready to bring proven innovation to the region and unlock new opportunities for growth.”
APE’s portfolio now evolves into a one‑stop suite of gaming solutions, combining Electronic Gaming Equipment such as slot machines and electronic table games, Table Game Solutions including playing cards (BEE Macau—the city’s first playing card factory), dealing shoes, and smart trend boards, and Cash Management Solutions powered by CountR kiosks; together these offerings position APE to serve both large integrated resorts and smaller gaming floors with greater efficiency and flexibility, while opening the door to broader customer reach across Asia.
Mr. Herman Ng, CEO and Executive Director of APE, said: “APE’s strategy is shifting from being primarily a supplier of electronic gaming equipment to delivering comprehensive gaming operation solutions. The new model focuses on integration, cost efficiency, and flexibility, allowing APE to serve both large integrated resort casinos and smaller niche casino floors effectively.”
The post Asia Pioneer Entertainment Signs Distribution Agreement with Germany’s CountR GmbH appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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