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The Indian iGaming Opportunity Report: Insights for Sports Betting, Casino, Payments, and More

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GR8 Tech, the award-winning high-performance Sportsbook and iGaming platform, in partnership with iGB, offers a deep dive into the real opportunities—and real challenges—of India’s iGaming market.

With 1.4 billion people, 954 million internet users, and 448 million interested in gaming, India offers massive potential. But it’s not a market where global strategies can simply be copied and pasted. Success here demands a profound understanding of local player behavior, payment preferences, mobile-first user experience, and cricket’s dominance—insights all explored in GR8 Tech’s “2025 India Report: How to take advantage of the opportunity.”

Produced with the involvement of both local independent market experts and GR8 Tech professionals, the report examines everything from player behavior regarding sports betting and casinos to regulatory and taxation nuances. Some notable insights include:

  • Cricket Dominance: The IPL attracts more betting activity than any match involving the national team. Cricket accounts for a massive share of sports betting in India, with 20 players betting on cricket for every 2 on football and 1 on kabaddi.
  • Mobile-first audience: With 77% of online traffic coming from mobile devices, operators must optimize for mobile-first experiences to effectively engage players.
  • Live casino & slots lead revenue: While live casino games drive the most revenue (56.4%), slots make up 47.5% of the total volume of bets. Instant games like Aviator and JetX are gaining ground, with Aviator alone accounting for 21% of one operator’s GGR.
  • Skill-based games on the rise: Indian players are moving beyond luck-based games to more interactive, skill-based experiences. Games like Teen Patti, Andar Bahar, and crash games appeal to players looking for an active, strategic role in gameplay.
  • Fantasy Sports Boom: Fantasy sports, particularly fantasy cricket, are on the rise and are expected to generate ₹388 billion in revenue by 2026.
  • Localized Payment Preferences: Over 90% of deposits are made via the Unified Payments Interface, making it the dominant payment method for Indian players.

India’s iGaming market is incredibly complex and offers immense opportunities, and we cannot underestimate the value of local expertise for understanding it. This report is grounded in insights from people who live the dynamics daily and have immense experience to share. It is not about shortcuts or immediate wins, but about building a realistic, informed perspective so that when the moment comes, you are ready to act with clarity and purpose,” said Yevhen Krazhan, CSO at GR8 Tech.

With a mobile-first audience, a deep cultural connection to cricket, and rising demand for interactive, skill-based games, success in India requires local insight. From understanding player behavior to optimizing payments and product mix, the opportunity is real—but so is the need to get it right.

To help you navigate, GR8 Tech is sharing “India Report: How to Take Advantage of the Opportunity”—an essential guide to thriving in one of the world’s most promising markets.

Download the full report now and get ahead in India’s iGaming evolution.

 

About GR8 Tech

GR8 Tech is a high-performance Sportsbook and iGaming platform provider.

GR8 Tech’s core strengths lie in its robust technology and focus on a personalized approach based on business needs, geographic focus, or operational verticals. From comprehensive offerings like Hyper Turnkey to specialized solutions such as the Sportsbook iFrame, Infinite Casino Aggregation, or Platform Acceler8 set, GR8 Tech provides UNbeatable flexibility and performance to drive operators’ growth and success.

Trusted by top operators worldwide, GR8 Tech has over 45 successful cases and earned multiple recognitions for its high-performance sportsbook-driven platform, including accolades from the SiGMA Awards, International Investor Awards, and GamingTECH Awards.

The post The Indian iGaming Opportunity Report: Insights for Sports Betting, Casino, Payments, and More appeared first on European Gaming Industry News.

Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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