Conferences in Europe
Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit
One of Brazil’s most iconic music exports, Alok, will headline the INFINITY Lisbon at SBC Summit, delivering his signature fusion of Brazilian rhythms and electronic dance music to the global event audience.
Set to raise the roof with an unforgettable fusion of lights and sound, the MEO Arena, home to SBC Summit’s ‘Super Stage’ during the day, will shift into high gear on September 18 as it transforms into the venue for the INFINITY Lisbon. Having hosted global icons like Beyoncé and The Weeknd, the arena promises an electrifying night designed to captivate the global gaming community.
Rasmus Sojmark, CEO and Founder of SBC, said: “The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok’s caliber to the stage takes that to a whole new level. I’m proud that we’re able to deliver this kind of energy and entertainment to our attendees.”
Alok rose to global fame with his breakout hit ‘Hear Me Now’—now nearing 850 million streams on Spotify—and has since become a trailblazer in the Brazilian Bass genre. Ranked 4th in DJ Mag’s Top 100 DJs for three consecutive years (2021–2023), he commands a massive global following with nearly 22 million monthly listeners on Spotify and 29 million Instagram followers.
In addition to headlining some of the world’s biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with international stars such as Dua Lipa, Jason Derulo, and Ed Sheeran. His influence extends into gaming culture as well, with his inclusion as a playable character in the hit game Garena Free Fire.
Beyond the stage, Alok is a passionate philanthropist and the founder of the Alok Institute, which supports educational programs, environmental preservation, and social impact projects across Brazil.
He also champions the next generation of artists through his labels Controversia Records and UP Club Records—platforms dedicated to discovering, nurturing, and promoting emerging talent in the electronic music scene, both in Brazil and internationally.
With accolades such as Forbes Brazil’s 30 Most Influential Brazilians and Spotify’s Top 100 Global, Alok is the ideal artist to headline SBC’s second INFINITY experience, according to Sojmark.
“The INFINITY brand was born in Lisbon. It’s where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry,” he said.
The INFINITY Lisbon is the grand finale of SBC Summit, the industry’s fastest-growing global event uniting 30,000 professionals across betting, gaming, payments, and affiliation. After making the move from Barcelona, Lisbon’s second edition is gearing up for an even bigger return this September 16-18.
Sojmark added: “Funny enough, Alok was originally set to headline the INFINITY Rio, but plans shifted—and now it feels even more right to have him take the stage in Lisbon, where this whole journey began. It’s going to be one hell of a night.”
Asked about his vision for the INFINITY brand, the SBC CEO said: “I see it as a thank-you to our community—a celebration for those who believe in SBC and the connections built at our events. Experiences like this strengthen those bonds. That’s the power of joy, and that’s the essence of The INFINITY brand.”
The INFINITY Lisbon is an exclusive experience reserved for VIP Event Pass holders. Secure yours now for just €400 and take advantage of a €200 early bird discount.
Operators and affiliates can apply for complimentary VIP Event Passes.
The post Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit appeared first on European Gaming Industry News.
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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, is gearing up for a landmark appearance at SiGMA Central Europe Summit 2025, taking place in Rome on 3–6 November. During the event, SOFTSWISS will present the highly anticipated 2026 iGaming Trends Report – a release poised to become one of the year’s defining milestones for the global iGaming community.
Participation in this year’s SiGMA Summit underscores SOFTSWISS’ commitment to global growth in regulated markets. In the first half of 2025, the company achieved significant certifications across Latin America, Africa, and Europe, reinforcing its position as a trusted international partner dedicated to advancing responsible, secure, and innovative gaming experiences.
2026 iGaming Trends Report: The Year’s Most Anticipated Release by SOFTSWISS
Among the most important events in the iGaming industry this year will be the release of the 2026 iGaming Trends Report. The launch will take place on 5 November at Stage 2: People, Partners & Performance, as part of the 2026 iGaming Trends Marathon – a four-hour programme of keynotes and panel discussions. The report delivers an in-depth look at the technologies, regulations, and market dynamics shaping the future of iGaming.
This year’s edition, prepared by SOFTSWISS in collaboration with Next.io, will not only provide expert perspectives but also give participants the opportunity to be among the very first to access the report directly and hear exclusive insights from its creators and industry leaders.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “The 2026 iGaming Trends Report is more than just data – it’s a roadmap for the industry. By presenting it at SiGMA Central Europe Summit 2025, we aim to give our partners first-hand access to insights that will shape strategies and decisions across regulated markets worldwide.”
Car Assembly Show: Alfa Romeo 4C Built Step by Step
At Stand 4016 G, SOFTSWISS will host a spectacular pit-stop style live show: the step-by-step assembly of an Alfa Romeo 4C Launch Edition. Throughout the process, experts will show how racing technologies like sensors, AI, telemetry, and automation mirror the principles behind SOFTSWISS products – from real-time analytics to scalable platforms.
Partners and visitors are welcome to the SOFTSWISS Stand 4016 G to take part in the live car assembly experience, explore innovative solutions, and discuss the key findings of the 2026 iGaming Trends Report.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Clarion gaming
‘The voice of Spain’s gaming community will be at the very heart of ICE Barcelona 2026’ states Clarion Gaming’s Ewa Bakun
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ICE Barcelona has demonstrated its commitment to the Spanish industry following a highly successful engagement program at the Expo Congreso de Juego Luis Escribano in Torremolinos.
Recognised for being one of the most established and respected gatherings in the Spanish gaming calendar, the event provided a powerful platform for the ICE team to connect with industry leaders, regional representatives, and national stakeholders, as momentum builds towards the second edition of ICE Barcelona taking place January 2026.
The ICE Barcelona delegation engaged with more than a dozen of Spain’s most influential trade associations, including Asociación de Operadores de Juego de la Comunidad de Madrid, Asociación de Operadores de Asturias, Asaebin Andalucía, Ageo Galicia, Andemar Comunidad Valenciana, Anesar, Aemexa Extremadura, Club de Convergentes, CEJUEGO, Femara and Aspromares to share the exciting development plans for January’s event.
Reviewing the programme of meetings Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming said: “Our aim in Torremolinos was clear: to listen, to connect, and to demonstrate our commitment to the Spanish industry. The conversations that we had were without exception forward-looking and constructive focussing on how we can work hand in hand with associations to shape and deliver a Spain-focused agenda at ICE 2026.”
She added: “Topics ranged from regional market opportunities to association-led content creation, as well as new ways to maximise knowledge sharing, showcase innovation, and elevate Spain’s presence on the global gaming stage.”
“A central pillar of our discussions was the La Plaza —a dedicated hub on the ICE show floor. More than simply a meeting point, La Plaza will host an industry-led programme co-curated with the Spanish associations, featuring bespoke content sessions, networking events, and collaborative initiatives that put the voice of Spain’s gaming community at the very heart of ICE Barcelona.
“We warmly invite all associations, including those we could not meet in person at the Expo Congreso, to join us on the journey to Barcelona and play a central role in shaping ICE 2026. The response from delegates to both the debut of ICE Barcelona in 2025 and the 2026 roadmap was overwhelmingly positive.
“Attendees expressed strong enthusiasm for the opportunity to showcase Spain’s strength and dynamism on a global stage, while also embracing the chance to contribute to the broader strategic conversations impacting the future of the industry.”
The post ‘The voice of Spain’s gaming community will be at the very heart of ICE Barcelona 2026’ states Clarion Gaming’s Ewa Bakun appeared first on European Gaming Industry News.
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Company ramps up new hiring and seals major sports deals
Parimatch, the global entertainment brand, had its most successful appearance ever at the SBC Summit in Lisbon this month, as it continues to ramp up hiring activities for a major strategic push into Asia, while boosting its global presence with a series of high-profile sport sponsorship deals.
Parimatch’s stand at the Lisbon summit (Sept. 16-18), that electrified the event with an NYC Times Square vibe over 234 sqm, was visited by 400 people each day. The record engagement offered great networking opportunities, allowing the brand to engage with partners, recruitment prospects, and affiliates.
The company’s presence at the event comes right after major sports sponsorship deals, including Manchester United, who Parimatch is joining in Asia as the Premier League club’s official sports betting partner; a sleeve sponsorship deal with Leeds United; and a tie up as the Official Asia Partner with the hugely popular UFC.
Sergey Portnov, CEO of Parimatch, said: “Our record-breaking summit sets the tone for a new era at Parimatch as we expand in exciting and growing Asian markets and embark on a series of sports sponsorship deals that lift our visibility globally.”
The post Parimatch’s new era sees record interest at Lisbon summit appeared first on European Gaming Industry News.
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