BETER
BETER Makes U.S. Debut with vendor registration in New Jersey
BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.
This marks BETER’s first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jersey—empowering them to offer players non-stop, fast-paced betting experiences.
The first product approved by the New Jersey DGE is BETER’s flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.
BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering 30+ betting markets per event. All contests are monitored 24/7 by BETER’s in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.
In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.
BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.
Gal Ehrlich, CEO of BETER, said: “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.
“We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.
“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and in other U.S. states where we plan to go live in the coming months.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.
“But we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permitted—the key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.”
The post BETER Makes U.S. Debut with vendor registration in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
BETER, the award-winning supplier of fast-betting content, data, and odds across esports and sports, has expanded its footprint in Latin America through a new partnership with leading Colombian operator Wplay.
As part of the agreement, Wplay will roll out BETER’s exclusive ESportsBattle tournaments, with eFootball and eBasketball set to be the first titles introduced to its players.
The deal strengthens Wplay’s offering by enabling the operator to deliver fast-paced betting experiences that are increasingly in demand among Colombian players, while also helping it stand out in a competitive market.
BETER’s ESportsBattle tournaments feature nearly 500,000 events annually, spanning eFootball, eBasketball, eHockey, and eTennis. Each match offers up to 50 betting markets, with an average operator margin exceeding 7.5%.
Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.
“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.
“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”
Julio Tamayo from Wplay added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.
“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.
“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”
The post BETER strikes Wplay partnership in Colombia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its position in the LatAm market through a partnership with top-tier Colombian operator Wplay.
Under the terms of the agreement, Wplay will offer BETER’s exclusive ESportsBattle tournaments to its players, with eFootball and eBasketball set to be the first disciplines to go live.
The partnership provides a major boost for Wplay, enabling the operator to differentiate its offering and deliver the fast-betting experiences that players in Colombia are increasingly seeking.
BETER exclusively delivers nearly 500,000 esports events annually through ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+.
Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.
“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.
“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”
Julio Tamayo from Wplay, added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.
“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.
“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”
The post BETER strikes Wplay partnership in Colombia appeared first on Americas iGaming & Sports Betting News.
FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.
This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.
“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”
Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”
Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”
The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.
The post FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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