The SOFTSWISS Game Aggregator is strengthening the sweepstakes and social casino sector by offering a vast array of free-to-play content. The solution provides operators with uninterrupted operations and dedicated technical support.

Recent forecasts indicate that the free-to-play gaming market is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2032, generating over 350 billion dollars by 2032.

With over 27,800 games from more than 280 providers, the SOFTSWISS Game Aggregator effectively responds to the growing global demand for this type of entertainment. By continuously seeking new ways to help operators offer immersive gambling experiences without real-money wagering, the platform delivers the same advantages to sweepstakes and social casino operators as it does to traditional gambling projects, including:

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• A vast portfolio with free-to-play and sweepstakes-ready titles
• Instant access to games through a single API integration, ensuring swift deployment of new content and minimising downtime
• Stable performance with 99.999% uptime and 24/7 technical support, ensuring a smooth experience for both operators and players

Many global sweepstakes and social casino operators have partnered with the SOFTSWISS Game Aggregator to expand their audiences and strengthen player engagement. Besides benefiting from access to the extensive gaming portfolio, these projects get a flexible and reliable solution that can adapt to the evolving regulatory landscape around social and sweepstakes gaming.

Alena Bekus, Deputy Head of the SOFTSWISS Game Aggregator, shared: “We see a real shift toward alternative gaming experiences where players can enjoy casino-style entertainment without risking losing money. That’s exactly where our solution fits perfectly. With our proven uptime record and seamless integration of thousands of games, we are helping our clients grow globally and stand out in the market.” 

The SOFTSWISS Game Aggregator has a strong reputation among operators of all sizes, from established brands to emerging newcomers. Operators have reported high satisfaction with the platform’s stability, ease of integration, and variety of content. According to recent Kantar research, 51% of SOFTSWISS’ partners rated the product a perfect 10 or 9, highlighting its role as a trusted all-in-one solution.

The SOFTSWISS team will be available to discuss sweepstakes, social casino segments and partnerships at SiGMA Americas in São Paulo, Brazil, from 7 to 10 April.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

GR8 Tech is enhancing sportsbook engagement with the new “Fancy Mode” feature—a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact

By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings, and ensure revenue stability during high-traffic events like IPL that starts this weekend.

“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, CPO at GR8 Tech. “This is exactly the type of flexible, player-driven evolution we believe in—small but impactful changes that drive engagement and revenue.”

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Key Functionalities of the Exchange-Style Sportsbook UI

Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:

• UI Toggle: Players can switch between “Fixed” and “Exchange” views, with a customizable default setting for new users. Preferences are saved locally for future visits.
• Optimized Market & Odds Display: Odds automatically convert to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
• Cricket-Specific Enhancements: Dedicated updates to Cricket event pages ensure players experience a more intuitive and familiar interface.
• Refined User Experience: Adjusted CashOut, BetSlip, and BetHistory functionalities ensure smooth tracking and execution of bets.

“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the “Fancy Mode”, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.

Available now for Cricket single bets, the “Fancy Mode” can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages. Contact GR8 Tech today to unlock a more flexible, high-performance Sportsbook experience—with a touch of fancy.