Latest News
Enteractive partners with Flows to enhance real-time player reactivation through automation

Leading iGaming reactivation specialist partners with Flows to power automated, real-time player engagement.
Flows, the leading no-code automation platform for the iGaming industry, is excited to announce a strategic partnership with Enteractive, the industry leader in player reactivation and retention. This collaboration is set to supercharge real-time player engagement and streamline reactivation processes for operators worldwide.
The integration of Enteractive’s (Re)Activation Cloud with Flows enables operators to re-engage players at critical moments, such as after periods of inactivity, or failed deposits. This makes automating personalised player outreach simpler and more effective, helping boost retention and engagement.
Through this partnership, Enteractive’s clients can tap into Flows’ automation suite, while Flows’ customers gain access to Enteractive’s reactivation services, enabling personalised player engagement triggered at the right moments.
Flows continues to lead the way in iGaming innovation, helping businesses integrate their tech stack, orchestrate data, and automate workflows without complex coding. This partnership with Enteractive supports Flows’ overall goal of making businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code.
Dan de Souza, VP of Commercial at Flows, said: “We’re excited to be working with Enteractive and welcoming them to the Flows family. Their results speak for themselves in reactivating lost segments. When combined with Flows’ real-time automation, it unlocks incredible potential for operators. This partnership isn’t just about streamlining processes, it’s about giving operators a smarter way to reconnect with players at the right time.”
Andrew Foster, Chief Business Officer, said: “Successful player engagement is about reaching the right players at the right time with the right approach. Our partnership with Flows marks a major milestone in automating real-time reactivation while maintaining the personal touch that sets us apart. By integrating our (Re)Activation Cloud with Flows’ advanced automation technology, we’re giving operators an innovative, data-driven way to boost retention, optimise player lifecycles, and maximise long-term revenue.“
The post Enteractive partners with Flows to enhance real-time player reactivation through automation appeared first on European Gaming Industry News.
Europe
Realistic Games strengthens Dutch presence with Starcasino partnership

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Realistic Games is continuing its strong commercial momentum by partnering with operator brand Starcasino. Building on their existing collaboration in the Belgian market, this new agreement sees the developer extend its offering to a Dutch player base, reinforcing its ongoing commitment to the region’s rapidly growing market.
Following its launch in September, the agreement provides Starcasino.nl with access to Realistic’s vast selection of popular titles, including Book of Charms, Phantom Tides, and Emerald Frenzy.
Kieran Wilson, Account Manager at Realistic Games, said: “Our partnership with Starcasino is built on a foundation of trust and shared success, which made it a natural next step to extend our collaboration into the Netherlands.
“We are eager to continue building on this momentum and are thrilled to bring our exciting titles to a new audience with a brand that shares our passion for delivering great games.”
Pieter Van den Bos, Director at Starcasino added: “The success we have experienced with Realistic Games in the Belgian market made it a clear choice to deepen our collaboration. We are delighted to extend our partnership into the Netherlands, a move that will allow us to bring their high-quality content to an even wider audience.
“This agreement will further diversify the content on our platform and deliver a continual flow of exciting new games to our players.”
The post Realistic Games strengthens Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.
Crown Strike: Hold and Win
Playson unveils new reel layout in Crown Strike: Hold and Win

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Unique 3x5x3 field and powerful Striking Crown symbol headline regal release
Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win.
The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.
Striking Crown symbols act as a Collect Feature during both base and Bonus Games, accumulating the value of all Bonus symbols and adding them to the total win. Bonus symbols appear with set multipliers of up to 12x, or as one of four in-game Jackpots symbols worth between 15x (Mini) and 1,000x (Grand).
Players also benefit from the Pile of Diamonds Feature, which can randomly trigger the Bonus Game whenever a Bonus symbol lands during base play by adding enough Bonus or Striking Crown symbols.
Crown Strike: Hold and Win includes two Bonus Buy options in permitted markets, allowing players to purchase access to either a standard Bonus Game with one or more Striking Crowns, or a Super Bonus Game with three or more, adding further flexibility and excitement to the experience.
The high-energy release demonstrates Playson’s expertise in advancing the Hold and Win gaming experience, developing new concepts that attract the attention of players and deliver more engagement opportunities for operators worldwide.
Tamas Kusztos, CCO at Playson, said: “With Crown Strike: Hold and Win, we are proud to introduce our distinctive new game field structure to our portfolio. The title blends powerful features and a unique layout to deliver a fresh and rewarding experience.
“We are confident Crown Strike: Hold and Win will make a strong impact across our operator network by delivering more value and engagement.”
The post Playson unveils new reel layout in Crown Strike: Hold and Win appeared first on European Gaming Industry News.
BETER
BETER joins forces with Entain CEE in major content deal

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BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.
Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.
“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.
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