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Cherry Play continues to build momentum with Jacks deal

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Dutch online casino brand becomes the latest to add Cherry Play’s content to its lobby and take advantage of the studio’s smart subscription commercial model

Cherry Play, the exciting game studio that offers a unique subscription-based commercial model, has put pen to paper on a deal with JACKS.NL, the popular online casino brand in the Netherlands.

Under the deal, players at Jacks will be among the first to gain access to Cherry Play’s slot games. This includes Multi Banks, Super Coin and Golden Cherry Jackpot system, with each title capturing the nostalgia of traditional slot machines combined with thrilling gameplay.

Cherry Play develops its games on the powerful Bragg Gaming technology stack to ensure the highest quality and smooth and seamless operator integrations.

Where the studio really stands out is its subscription-based commercial model. So instead of paying a standard revenue share to access its growing portfolio of games, Jacks pays a licence fee. This makes content a fixed cost which in turn offers a much greater earning potential from each game.

Cherry Play has really hit the ground running since debuting in December when industry veteran Olga Bajela was announced as its CEO.

Since then, the studio has launched its two debut titles and jackpot system ahead of ICE and gone live with several big-name operators in the Netherlands, now including JACKS.NL.

Olga Bajela, CEO of Cherry Play, said: “It’s great to see Jacks adding our first slots to its game lobby and to take advantage of our pioneering subscription model which really allows operators to maximise the potential success of our games.

“Because operators access our games for a fixed fee, they are more incentivised to give them solid lobby positioning and to put additional promotional spend behind titles knowing they get to keep the revenue each title generates.

“This is revolutionary, and we couldn’t be happier for Jacks to be among the first operators in the Netherlands to join forces with Cherry Play.”

Ayla Haverkamp, Casino Operational Manager at JACKS.NL, added: “Content is king for our site and that’s why we are always looking to partner with exciting content providers doing things a bit differently.

“Cherry Play hits the mark in terms of the quality of its games and the thrills they deliver to players, but we were just as excited by its unique subscription model – another compelling reason for partnering and adding its games to our casino lobby.”

The post Cherry Play continues to build momentum with Jacks deal appeared first on European Gaming Industry News.

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Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole

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Team Vitality is making its mark in the racing esports scene with the official addition of Trackmania to its competitive roster, welcoming UK star Thomas “Pac” Cole.

Pac, 27, is widely recognised as one of the world’s top Trackmania players, having claimed first-place finishes at both the 2024 and 2025 Trackmania World Cups. Formerly representing Solary, he brings extensive experience and elite-level skill to Team Vitality as the organisation expands into new esports titles.

Looking ahead, Pac will compete alongside Team Vitality at the 2026 Esports World Cup in Riyadh this August, where Trackmania will make its official debut. The tournament will feature 32 players from around the world battling for a $500,000 prize pool in a fast-paced championship format.

To celebrate Pac’s arrival, fans can claim a new custom Team Vitality Trackmania skin, free for all players in-game.

The move underscores Team Vitality’s dedication to broadening its presence in competitive racing while continuing to attract and develop world-class talent across multiple esports disciplines.

The post Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI-Powered Compliance and Player Support

DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming

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Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.

The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.

Comprehensive Features and Capabilities

  • DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
  • Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
  • Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
  • Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
  • Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
  • Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
  • Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.

Advantages of Operations

The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.

The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brook Bakery

MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

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Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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