Latest News
7777 gaming expands its reach in Romania with Maxbet
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7777 gaming, a leading provider of online casino games, is thrilled to announce its partnership with MaxBet, a prominent operator in the Romanian gambling market. Thus, 7777 gaming continues to strengthen its presence in Romania and expands its portfolio of certified games in the region.
With a diverse portfolio of 100 certified games for the Romanian market, 7777 gaming offers a wide range of options tailored to different player preferences. Designed to engage and entertain, 7777 gaming content delivers a dynamic and immersive experience for all types of players.
Larisa Karaboycheva, Partnership Manager at 7777 gaming, commented on the latest partnership: “We are excited to collaborate with MaxBet and introduce our innovative gaming content to their platform. With our wide range of games, we are confident that we will offer MaxBet’s players an exceptional gaming experience like no other.”
Manuel Bauer, CEO at Maxbet.ro said: “MaxBet eagerly anticipates a prosperous partnership with 7777 gaming and remains steadfast in its commitment to delivering premium gaming content to players in Romania. We are thrilled to introduce 7777 gaming’s exciting content to our players and anticipate favorable outcomes from our collaborative efforts in the market.”
MaxBet, a market leader in the Romanian gambling industry for the past 8 years, is known for its strong, safe, and stable operation. MaxBet is committed to providing a premium gaming experience to Romanian players.
Last year, 7777 gaming has expanded its presence in Romania by offering its entire portfolio to players through some of the country’s largest operations. The company has garnered significant attention for its casino games and innovative iGaming concepts, generating considerable interest among players.
The post 7777 gaming expands its reach in Romania with Maxbet appeared first on European Gaming Industry News.
Africa
SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025
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SOFTSWISS, a global expert with over 15 years of experience in developing innovative iGaming solutions, announces its participation in SiGMA Africa, which will take place in Cape Town on 10–12 March 2025.
SOFTSWISS is bringing its award-winning ‘Grab Success’ creative concept to the expo. This time, it will be visually adapted specifically for the African market, celebrating the continent’s rich heritage and the company’s commitment to empowering operators with the best iGaming solutions.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented: “We’re excited to bring our ‘Grab Success’ concept to Africa, showing our dedication to innovation and delivering market-specific solutions. With the massive potential of this fast-growing market, now is the perfect time to explore fresh iGaming collaborations. We are looking forward to engaging with new partners, building meaningful connections, and demonstrating how SOFTSWISS can help enrich the future of iGaming in South Africa.”
Participation in SiGMA Africa 2025 continues SOFTSWISS’ expansion in the South African market. Last year, the company acquired a majority stake in Turfsport, a leading local provider of multichannel wagering software. This partnership resulted in three new product launches in 2024: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the SOFTSWISS Sportsbook. These new offerings provide operators with flexible and secure tools to enhance their lottery and betting services.
Christian Neuberger, CEO at Turfsport, added: “Our partnership with SOFTSWISS has already shown its tremendous potential through the launch of three new products in 2024. As we continue to work together, we see even bigger opportunities lying ahead. SiGMA Africa will be a great platform to showcase what our collaboration can offer operators in the region.”
Additionally, SOFTSWISS recently released its 2024 iGaming Market Overview: South Africa. The report serves as a comprehensive guide for operators looking to enter this market and understand the region’s unique iGaming landscape.
Visitors are invited to schedule a meeting at Stand 56P to meet the SOFTSWISS team and explore the latest solutions designed for operators in the African iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025 appeared first on European Gaming Industry News.
Latest News
Soft2Bet Showcases MEGA and Expanding Brand Portfolio at SBC Summit Rio 2025
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Soft2Bet, a leading global iGaming platform provider, is excited to announce its participation in SBC Summit Rio 2025, taking place on 26-27 February at Riocentro, Rio de Janeiro, Brazil. The company will host an exclusive workshop focused on its cutting-edge casino gamification solution at Stand B960, designed for operators seeking data-driven gamification insights for casino and sportsbook brands.
Soft2Bet’s MEGA workshop, presented by Nicolas Campano, Sales Director LATAM, will provide in-depth insights into how MEGA enhances the player retention loop through motivational engineering and personalised experiences. Users play and bet for real money, collecting additional loyalty points. They spend these points to play bonus games (e.g. Bonus Crab, City Builder, etc) to get extra rewards, including free spins, free bets, bonus money, and real money, which they utilise to play more. This hands-on session will feature live demonstrations, showcasing how the solution boosts engagement and drives business performance for operators in regulated markets.
Alongside MEGA, Soft2Bet will present powerful turnkey solutions with new updates and strong PAM, front-end and sportsbook solutions tailored for LATAM operators. With extensive experience in localisation and personalisation, Soft2Bet has successfully launched B2C brands across multiple highly competitive markets. As one of Soft2Bet’s leading brands, Campobet MX, officially launched in Q4 of 2024, is a prime example of how the company’s platform delivers high-performance, localised gaming experiences for operators looking to expand in the region. Soft2Bet’s products personalise the casino and sports betting experience, delivering an engaging user experience.
“Through this exclusive workshop, we aim to highlight how our API-based, standalone product can enhance the player experience and drive retention in the rapidly growing LATAM market. We look forward to connecting with industry professionals and showcasing the power of innovation in iGaming,” said Campano.
Soft2Bet invites all SBC Summit Rio attendees to Stand B960, where operators can meet with the team, explore Soft2Bet’s full suite of products, and learn more about the company’s strategic growth plans for the Latin American market.
The post Soft2Bet Showcases MEGA and Expanding Brand Portfolio at SBC Summit Rio 2025 appeared first on Gaming and Gambling Industry in the Americas.
EurAsia
PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai
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PIN-UP.INVESTMENTS, the investment fund of the international iGaming holding PIN-UP Global, has announced its participation in AIBC Eurasia, a leading technology conference, from February 23 to 25 in Dubai. The event provides a unique opportunity for industry professionals to book meetings with the fund’s representatives, where they can discuss potential financial investments and strategic support for their innovative projects.
This time, the holding company’s team will introduce an updated approach to participating in exhibitions and conferences—the Pin-Up Meeting Hub. This format is designed for events where a full-scale booth is unnecessary due to a smaller delegation but a high number of meetings.
Instead of a traditional booth, visitors will find a cozy meeting hub—a dedicated space featuring both private and open negotiation areas, ensuring a comfortable and efficient environment for discussions and networking.
Ihor Denysov, COO of PIN-UP.INVESTMENTS, highlighted:
“We wrapped up 2024 on a high note, with our portfolio featuring 7 exciting projects across niches like marketing, TECH, and iGaming, and having processed 127 applications over the year. Looking ahead, 2025 will be a year of expansion. We are set to grow both our project list and our team of portfolio managers to open up even more opportunities. We’re especially eager to connect with projects related to traffic and AI, as we see tremendous potential in leveraging artificial intelligence to optimize and scale traffic management processes.”
Book Your Meeting Today!
Meeting slots are scarce. Interested parties can reserve their appointment via the Telegram bot to ensure they don’t miss the opportunity to advance their business.
Why PIN-UP.INVESTMENTS?
PIN-UP.INVESTMENTS isn’t just about funding — it’s about full-cycle support. The fund helps innovative businesses scale and grow by providing not only financial backing but also expertise in marketing, legal matters, and operations. The fund offers its portfolio companies access to a vast international network, cutting-edge technologies, and potential collaborative projects with leaders in various industries. This comprehensive support is designed to help projects reach their full potential and make their mark on the market.
About PIN-UP.INVESTMENTS
PIN-UP.INVESTMENTS is the investment fund of the international iGaming holding PIN-UP Global, dedicated to transforming promising projects in MarTech, TECH, FinTech, AI/ML, iGaming, and analytics. The fund provides financial support, expert guidance, and access to the PIN-UP Global ecosystem, enabling innovative projects to scale and achieve market leadership.
The post PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai appeared first on European Gaming Industry News.
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