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Prepare for the fortune’s take-off as FBM® installs Jí Hǎo Link™ Spirits in the United States

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The spirits of fortune have been unleashed in the United States! FBM® kicked-off 2025 in dramatic fashion by installing the Jí Hǎo Link™ Spirits slot games at Hialeah Park Casino in Miami. Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits bring exciting game experiences to this market with the Spirits feature, offering players entertaining and long-lasting gaming sessions full of thrills. 

New year is a synonym of new gaming offers available for FBM’s slot fans in the United States. The global gaming brand keeps diversifying its portfolio and taking solid steps toward the sustainable growth of its operation in the US.
The immortal phoenix and the mystical dragon are the protagonists on the Jí Hǎo Link™ Spirits gaming experience, where each flight can swiftly turn into a memorable round.

SPIRITS FLIGHTS BRING EXTRA THRILLS TO THE REELS

With the launch of Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits, FBM presents an evolution of the gaming experience offered by Jí Hǎo Link™, designed to entice players seeking thrilling gaming sessions.

The Spirits feature can happen anytime players get a special coin during a game round, whether in the main game or free spins. In the transition for the Spirits moment, the coin sticks its position, and the game awards the players three free Spirits “flights”.

Each flight can bring three possible rewards: yellow Extra Coins displaying numeric prizes, Spirits green coins drawing a big win, and Jackpot red coins allowing players to collect a Mini, Minor, Major or Grand jackpot.

Available to play on the Auria and Galaxy II cabinets, the Jí Hǎo Link™ Spirits slots also have Luck Has Arrived as a common feature anticipating direct access to free spins or a big win, and Triple Wild and Wild Multiplier as game features for Eternal Fènghuáng™ Spirits and Golden Lóng Spirits, respectively.

NEW GROWTH HORIZONS IN SIGHT FOR FBM

With the introduction of the Jí Hǎo Link™ Spirits game suite in the US market, FBM continues its growth journey. Following the successful expansion in Mexico, this product line is now available for American players to enjoy and will spread throughout Florida and Oklahoma.

In the sequence of this remarkable step, Mike Medlin (GM, Sales & Operations at FBM) expressed his immense gratitude to Javier Fernandez (Director of Slot Operations at Hialeah Park Casino) and Steve Calabro (Executive Vice-President and General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM, once again proved with the Jí Hǎo Link™ Spirits debut in the United States with Hialeah Park Casino.

FBM reinforces its presence in the United States by expanding its game portfolio. This move reaffirms the global gaming brand’s dedication to strengthening its market footprint in the US with innovative and reliable games that deliver value to casino operators and exciting and entertaining experiences for players.

 

The post Prepare for the fortune’s take-off as FBM® installs Jí Hǎo Link™ Spirits in the United States appeared first on Gaming and Gambling Industry in the Americas.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

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RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

  • 13,000+ downloads
  • ~100 streams showcasing the project (~200,000 viewers)
  • 50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

on

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

  • 13,000+ downloads
  • ~100 streams featuring the project (~200,000 viewers)
  • 50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.

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Latest News

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

on

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

  • 13,000+ downloads
  • ~100 streams featuring the project (~200,000 viewers)
  • 50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

Continue Reading

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