The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.

At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.

“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”

Global operator rankings

Across worldwide categories, Betano claimed a commanding share of top honors:

• Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
• Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
• Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
• Demand Surge of the Year, for the single largest 30-day demand increase recorded globally

Other global distinctions highlight how varied leadership has become:

• Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
• Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
• Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
• The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market

Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.

Games and providers: global reach beats local borders

If operator leadership fragments by geography, games tell a different story.

In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year

Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.

Other game-level winners highlight emerging dynamics:

• Game Demand Leader: Chicken Road by InOut Games
• Breakout Game of the Year: Roulette European by 7777 gaming
  Crash Game of the Year: Aviator by Spribe

Unlike operators, games increasingly scale globally, with player preferences converging across continents.

A different kind of award — and a long-term play

Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.

“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”

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The certification recognises AC Sparta Praha and Betano’s joint efforts in turning the epet ARENA into a more accessible stadium and creating inclusive matchday experiences for all fans.

AC Sparta Praha has received the Access Champions certificate from AccessibAll, the international organisation that evaluates accessibility standards in football stadiums. Betano, AC Sparta Praha’s main sponsor, played a key role in this distinction by funding the initial accessibility report that guided the club’s improvements and helped shape its long-term inclusion strategy. This recognition makes AC Sparta Praha one of only two clubs in the world that have earned this award, following Atlético Madrid.

Before the match against Teplice, AC Sparta Praha and Betano representatives received the Access Champions certificate from the international organisation AccessibAll. The certificate recognises excellence in accessibility for fans with disabilities.

As part of the event, AC Sparta Praha and Betano presented a cheque for 500.000 CK to the non-profit organisation Znakovárna z. s., which provides Czech Sign Language interpreting for the club. Starting with the match against Teplice, AC Sparta Praha, Betano and Znakovárna will begin a long-term cooperation on creating and regularly publishing pre-match programme videos interpreted into Czech Sign Language for every home game of the first team.

“The AccessibAll award confirms that we are on the right path. We focus on concrete steps that bring immediate benefits to our fans. We thank Betano for their support and cooperation — without it, many of these measures would not have been implemented to the extent and quality they are today. Our vision is for every fan, regardless of their needs, to feel comfortable and safe at our stadium,” said AC Sparta Praha’s CSR Manager, Irena Smetanová.

“We are glad that, together with AC Sparta Praha, we are making the football experience accessible to all fans with disabilities. We rely on practical solutions that truly make a difference in the stadium — from navigation beacons to expanded barrier-free areas and enhanced matchday services. Our ambition is for every fan to fully enjoy the game,” added Adam Srb, Marketing Manager for Betano in the Czech Republic.

In recent seasons, AC Sparta Praha, together with Betano, has implemented a number of improvements to enhance accessibility at the epet ARENA for fans with disabilities. The stadium has been equipped with audio navigation beacons for visually impaired fans. Wheelchair platforms have been expanded, with increased capacity for visiting wheelchair-using fans. The club has also adapted its digital environment to be clear and user-friendly for fans with specific needs. Since autumn, regular stadium tours have been held — for blind and visually impaired fans in odd months, and for deaf fans in even months. For blind supporters, the club provides audio descriptive commentary through individual receivers in cooperation with Livesport. The pre-match programme on the big screens now includes subtitles, and a summary of the programme is interpreted into sign language.

The Access Champions programme comprehensively assesses clubs. It covers stadium infrastructure, fan and community engagement, digital accessibility, matchday services for home and away fans with disabilities, as well as leadership and awareness in the field of inclusion.

“Access Champions certification was created with the real needs of fans in mind. We evaluate how a club thinks about accessibility, how it implements it in practice, and how it maintains high standards throughout the season. AC Sparta Praha has demonstrated a systematic and consistent approach across all areas — from infrastructure to matchday services and community engagement. This award confirms that accessibility is part of the club’s culture,” said AccessibAll CEO Olivier Jarosz.

AC Sparta Praha and Betano will continue to develop their cooperation with community organisations and international partners, expand the use of sign-language interpreting and closed captioning, continuously improve the digital environment, and strengthen matchday services. The goal is to make accessibility a permanent standard of the club environment.

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Betano, the premium global sports betting and gaming brand of Kaizen Gaming, and official partner of FC Bayern München, launched its first joint TV campaign to celebrate the new partnership. The spot, which will air across Germany, celebrates the club’s proud legacy of success and its ambitious future, featuring two of the club’s iconic figures.

The spot follows an aspiring player wearing an FC Bayern training kit with Betano on the sleeve undergoing a symbolic journey that represents the club’s relentless pursuit of victory. Blending live-action with cutting-edge animation, the player moves through moments that evoke FC Bayern’s glorious past, inspired by the powerful presence of club legends Stefan Effenberg and Raimond Aumann. This journey through the club’s heritage culminates in a look toward the future and the trophies yet to be won by the next generation. The spot concludes with the compelling tagline: “Genau So”.

Pablo Puertas, Marketing Director at Kaizen Gaming, said: “This campaign marks another major milestone in our exciting partnership with FC Bayern München, and we wanted to create something truly special. The spot captures what Betano stands for: a premium, high-tech, and immersive experience that puts the fan and the sport at the heart of everything we do. By featuring legends like Stefan Effenberg and Raimond Aumann, we are building a bridge between FC Bayern’s proud past and its digital future. We are not just a sponsor; we are part of the fan’s journey – and this campaign perfectly expresses that commitment.”

Leonidas Arvanitis, Creative Director at Another Circus, said: “Our initial thoughts, when we were asked to create a concept for Betano’s sponsorship of FC Bayern München, were: What are the elements that make up a new member of the FC Bayern family? What does one need to have in order to truly be part of such a great club? Well, it’s certainly not only one thing. It’s the rich history of victories and trophies, the legends who forged the dreams, the values that remain unchanged. But first and foremost, it’s the hard work you have to put in every single day. Betano’s logo on the iconic FC Bayern München training shirt is a testament to that. And it transforms the young hero of our film into an FC Bayern player in spirit.”

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