Brazil
SCCG Partners with SFT Combat to Unlock Sports Betting Sponsorships for Brazil’s Largest MMA League
SCCG Management, a global leader in gaming advisory and sponsorship development, has announced a strategic partnership with SFT Combat, Brazil’s premier mixed martial arts (MMA) organization, to facilitate betting sponsorship opportunities within Brazil’s rapidly growing sports betting market.
SFT Combat has redefined the landscape of combat sports in Brazil, boasting the largest roster of top-ranked national fighters and an unmatched commitment to fair, balanced matchups. The promotion stands as the only combat sports event in Brazil to air the entire fight card on free-to-air network television, providing unparalleled continuity and exposure. This approach allows fans to follow fighters’ careers from their early bouts to championship moments, creating deep connections with the athletes and elevating the sport’s reach.
With over 160 fights broadcasted, 77 hours of televised content, and a nationwide audience that has averaged 1.4 million weekly viewers—peaking at 2.5 million—all in 2024, SFT Combat has solidified itself as a dominant force in Brazilian sports entertainment. It has also introduced a new level of high-intensity combat with SFT Xtreme, a striking-only discipline featuring 100% stand-up action with no wrestling or ground fighting, which has quickly become a fan favorite. Some believe its adrenaline-fueled format has the potential to surpass MMA in mainstream popularity.
Through this partnership, SCCG Management will leverage its expertise in the Brazilian gaming market to connect SFT Combat with leading sports betting operators and brands. SCCG has a proven track record of securing high-impact sponsorship deals across sports, with partnerships that include the Cincinnati Bengals, Colorado Rockies, Hendrick Motorsports, and Pillow Fight Championship. By tapping into SCCG’s global network and industry expertise, this collaboration will drive new revenue opportunities and enhance the commercial appeal of combat sports in Brazil.
Stephen Crystal, Founder & CEO of SCCG Management, stated: “Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience. SCCG specializes in securing the right partners for the right opportunities, and we’re thrilled to help drive SFT Combat’s sponsorship growth in the gaming sector.”
David Hudson, President of SFT Combat, commented: “I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage. This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, we’re redefining the future of combat sports!”
SFT Combat has thrived under David Hudson’s leadership for the past six years, during which he has transformed the promotion into a media powerhouse. Before assuming the presidency, Hudson honed his craft at Swen Group, SFT’s parent company, where he earned accolades as an award-winning producer in film and video production. His innovative approach and entertainment-driven vision have reshaped the spectacle of combat sports, setting SFT apart from traditional fight promotions.
SCCG Management brings unparalleled experience in navigating regulatory landscapes, structuring high-value sponsorship agreements, and maximizing brand exposure for sports properties. Through this collaboration, SCCG will support SFT Combat in identifying and securing sponsorships that align with its brand, determining the value of key sponsorship assets, and developing long-term strategic partnerships that go beyond traditional sponsorships to include co-development and revenue-sharing opportunities. As the Brazilian sports betting market continues to expand, this partnership positions SFT Combat as a premier platform for operators looking to engage with one of the country’s most passionate fan bases.
The post SCCG Partners with SFT Combat to Unlock Sports Betting Sponsorships for Brazil’s Largest MMA League appeared first on Gaming and Gambling Industry in the Americas.
Evento reúne a expertos y autoridades para debatir el futuro del iGaming en Brasil
El asesor jurídico de la Asociación Nacional de Juegos y Loterías, Bernardo Freire, representa a la entidad en el CGS Brasília.
CGS Brasília es uno de los principales encuentros de la industria de iGaming y apuestas en Brasil, que reúne a expertos y autoridades para discutir los caminos de la regulación y la innovación en el sector.
Este evento se celebra en Brasília los días 5 y 6 de mayo. Bernardo Freire participa en los paneles “Publicidad: ¿problema o herramienta de protección?”.
Este panel aborda los límites y el potencial de la publicidad como instrumento para diferenciar el mercado legal del ilegal, incorporando experiencias internacionales.
Otro tema – “Mercados de predicción en Brasil: innovación, regulación y el futuro de las apuestas basadas en información”, analiza la innovación, la inteligencia de datos y el papel de la tecnología y la inteligencia artificial en la integridad de estos mercados.
Las discusiones también cuentan con la participación de Fabio Macorin, secretario adjunto de la Secretaría de Premios y Apuestas, y Hugo Leite, Business & Government Relations Executive en GLI.
La agenda del evento también incluye debates sobre los impactos económicos en el mercado regulado, la seguridad jurídica y el futuro del gaming en Brasil.
Esta participación refuerza el compromiso de la asociación de contribuir activamente a un entorno regulatorio transparente e innovador, capaz de proteger a los consumidores y fomentar el desarrollo sostenible del sector.
ANJL
Fundada en marzo de 2023, la Asociación Nacional de Juegos y Loterías defiende los intereses de sus asociados, del sector y del juego responsable e íntegro, promoviendo el deporte, la seguridad en las apuestas y el desarrollo económico del país.
The post ANJL participa en el CGS Brasília y refuerza la regulación en Brasil appeared first on Americas iGaming & Sports Betting News.
National Association of Games and Lotteries (ANJL) takes part in CGS Brasília and reinforces the importance of regulation and innovation in the sector.
The event brings together experts and authorities to discuss the future of iGaming in Brazil.
The legal advisor of the National Association of Games and Lotteries, Bernardo Freire, is representing the association at CGS Brasília, one of the leading iGaming and betting industry events in Brazil
The gathers experts and authorities to discuss the future of regulation and innovation in the sector.
The event takes place in Brasília on May 5 and 6. Bernardo Freire is participating in the panels “Advertising: problem or protection tool?”,.
The panel explores the limits and potential of advertising as a means of distinguishing the legal market from the illegal one, bringing international perspectives.
The other panel “Prediction Markets in Brazil: innovation, regulation and the future of information-based betting”, will discusses innovation, data intelligence and the role of technology and artificial intelligence in ensuring the integrity of prediction markets.
The panels also featured participation from Fabio Macorin, deputy secretary of the Secretariat of Prizes and Betting, and Hugo Leite, Business & Government Relations Executive at GLI.
The event agenda also includes discussions on the economic impacts on the regulated market, legal certainty and the future of gaming in Brazil.
The participation reinforces the association’s commitment to actively contributing to a transparent and innovative regulatory environment capable of protecting consumers and fostering the sustainable development of the sector.
The ANJL
Founded in March 2023, the National Association of Games and Lotteries advocates for the interests of its members, the industry and responsible and fair gaming, always guided by the promotion of sports, betting security and contributions to the country’s economic development.
The post ANJL takes part in CGS Brasília and reinforces the importance of regulation in Brazil appeared first on Americas iGaming & Sports Betting News.
Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.
The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.
The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.
By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.
Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
Evoplay
Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.
It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.
The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.
bet365
At bet365, it’s always extraordinary!
bet365 Casino is the home of gaming excitement, offering an extensive range of slots to choose from, including multi-layered jackpots, classic fruit games, and the latest innovative titles. Plus, with popular Live Games like Roulette, Blackjack, and Baccarat, there’s always something for every player.
bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity, and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.
bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.bet.br/br
The post Evoplay strengthens Brazil footprint with bet365 deal appeared first on Americas iGaming & Sports Betting News.
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