Latest News
TENTENSEVEN MARKETING AGENCY LAUNCHES WITH €500K INVESTMENT FROM THE UNIT

As part of The Unit’s company restructure, its highly successful in-house marketing division will be launched as an agency serving iGaming and sports betting industries
The Unit, a leader in product design and development for sports betting and iGaming, has invested €500,000 to launch marketing agency tentenseven. This exciting transformation of The Unit’s in-house marketing division marks the latest step in its growth strategy and expansion roadmap.
Following an expansion in The Unit’s marketing offering, the marketing team will now operate as tentenseven, which will stand as its own entity. On top of paid search and marketing planning, tentenseven will offer SEO, PPC, social media, brand strategy, editorial content, influencer marketing services and social media production among its many areas of expertise.
Feargal Byrne, Director of Strategic Marketing at The Unit, will head up the new phase of growth at tentenseven as Director of iGaming, Ecommerce and Fintech.
In January, The Unit announced a refresh of its visual brand identity, including a new company logo and redesigned website, which reflected the company’s recent growth and ambitious expansion plans. These expansion plans were signified by the recent opening of The Unit’s North American hub in New York City. As part of the brand refresh, the company is focusing on product design and development, with the marketing side of the business now operating as a standalone agency.
Paddy Casey, Co-founder at The Unit, said: “After kicking off 2025 with our brand refresh, we are redefining our structure as a business. With additional funding in place, we think now is the right time for tentenseven to stand in its own right as a marketing leader in the industry. With this investment, tentenseven has the means to grow and maximise its potential in the coming years. We expect to see tentenseven expand in the short and long-term, just as we expect with The Unit.
“In his time with The Unit, Feargal has demonstrated his ability to help clients develop their marketing strategies, establishing channel-level approaches across PPC, social and SEO. Feargal is perfectly positioned to run tentenseven and steward the company into this new and exciting era.”
Feargal Byrne added: “I am delighted to be given the opportunity to lead tentenseven as Director of iGaming, Ecommerce and Fintech.
“This is an exciting period for The Unit as a company, and with this significant investment, tentenseven will have the capability to expand and make further headway in the market. That’s great news not just for us, but also for our clients. I can’t wait to get started on this project with the team and I look forward to putting our plans for tentenseven into action as quickly as possible.”
The post TENTENSEVEN MARKETING AGENCY LAUNCHES WITH €500K INVESTMENT FROM THE UNIT appeared first on European Gaming Industry News.
Latest News
ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta

ELA Games, an innovative game development studio, announces that its representatives will participate in panel discussions to share industry insights at the upcoming SBC Summit Malta on June 11, 2025, at the Casino Innovation stage.
2:00 – 2:45 pm: The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences
This panel discusses how sequels are a key tool for studios to refresh content and develop existing player relationships. Yaroslav Soloshenko, Business Development Team Lead, will highlight ELA Games’ approach to creating recognisable and memorable series while capitalising on success and positive momentum. Additionally, he’ll discuss the studio’s philosophy regarding creativity and game development.
3:45 – 4:30 pm: Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?
Marharyta Yerina, Managing Director, will take part in a panel discussion on the financial and business side of iGaming. Specifically, she will cover the relationship between game studios, content aggregators and platforms. She will provide key insights on the finances of these partnerships and how studios can utilise the increased reach these platforms provide to focus on innovation.
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Gaming
Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots

Bridging the gap between functional hardware and considered design, Phantum debuts its first line of high-performance mousepads. The collection is built for users who demand precision but won’t compromise on aesthetics. Developed in Paris by founders Amine G. and Victor B., the mousepads combine minimalist design with carefully selected materials and collectible elements, positioning the product as a functional tool and a design object.
Created for gamers and digital creatives, Phantum’s mousepads emphasize tactile performance while remaining visually restrained. The surfaces are crafted using Japanese Poron and advanced fabrics chosen for their durability, responsiveness, and sensory qualities. Each product is designed to enhance, not distract from, the overall composition of a desk setup.
The company’s visual language draws on space, transparency, and disappearance themes, an intentional move to create objects that integrate flawlessly into a work or play environment. “Every detail reflects our DNA: clean, sharp, and futuristic,” said co-founder Amine G., whose tech-focused YouTube channel, MRG TECH, has built a following of over 200,000 subscribers. “We create tools that disappear under the hand but leave a lasting impression through design, feel, and finish.”
Phantum’s founders launched the brand after finding few products that met their standards for both performance and design integrity. The debut line is only the beginning: the team is developing glass mousepads and matching performance sleeves, with plans to expand into a broader ecosystem of desk essentials. Each new release will continue to feature collectible packaging designed to add narrative value rather than act as decoration.
Though recently launched, Phantum is already drawing attention beyond France, particularly in Latin America, where design-conscious gamers have begun to integrate the mousepads into their setups. The first collection is now available on phantum.co, with new formats and accessories to follow.
The post Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots appeared first on European Gaming Industry News.
Latest News
REEVO Announces New Partnership with SpinLogic

REEVO, the cutting-edge B2B content and aggregation platform, has announced an exciting new partnership with SpinLogic, a leading game provider known for its thrilling slots, table and card games, and video poker experiences.
Through this collaboration, REEVO’s partners will now have instant access to SpinLogic’s entire game portfolio, featuring player-favourites like Mask of the Golden Sphinx, The Cash is Right and Spicy Reels Fiesta, blockbuster titles that are set to capture even more players globally.
Since its launch in 1998, in partnership with RealTime Gaming, SpinLogic has developed a robust catalogue of over 300 high-performing games, continuously releasing new titles every month. This rich and diverse library will now be available through REEVO’s dynamic aggregation platform, further enhancing the gaming choices available to operators and players alike.
By teaming up with REEVO, SpinLogic will also leverage a suite of innovative gaming solutions and advanced technologies, ensuring it remains at the forefront of the ever-evolving iGaming landscape. REEVO’s relentless focus on empowering partners with best-in-class tools, seamless integrations and next-generation capabilities means that SpinLogic is perfectly positioned for an exciting new phase of growth and innovation.
Adrian Ploscaru, Account Manager at SpinLogic, said: “This partnership opens up new avenues for innovation and enhances our ability to deliver top gaming experiences. We believe that working with REEVO will elevate our offering and strengthen our position in the industry. Together, we are committed to understanding and meeting the needs of our players.”
Daniel Cuc, Head of Account Management at REEVO, said: “We are proud to welcome SpinLogic to the REEVO family. Their proven track record of delivering standout gaming content perfectly aligns with our mission to offer operators nothing but the best. Together, we will push boundaries and create exceptional opportunities for innovation, growth, and player engagement.”
The post REEVO Announces New Partnership with SpinLogic appeared first on European Gaming Industry News.
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