Latest News
TENTENSEVEN MARKETING AGENCY LAUNCHES WITH €500K INVESTMENT FROM THE UNIT
As part of The Unit’s company restructure, its highly successful in-house marketing division will be launched as an agency serving iGaming and sports betting industries
The Unit, a leader in product design and development for sports betting and iGaming, has invested €500,000 to launch marketing agency tentenseven. This exciting transformation of The Unit’s in-house marketing division marks the latest step in its growth strategy and expansion roadmap.
Following an expansion in The Unit’s marketing offering, the marketing team will now operate as tentenseven, which will stand as its own entity. On top of paid search and marketing planning, tentenseven will offer SEO, PPC, social media, brand strategy, editorial content, influencer marketing services and social media production among its many areas of expertise.
Feargal Byrne, Director of Strategic Marketing at The Unit, will head up the new phase of growth at tentenseven as Director of iGaming, Ecommerce and Fintech.
In January, The Unit announced a refresh of its visual brand identity, including a new company logo and redesigned website, which reflected the company’s recent growth and ambitious expansion plans. These expansion plans were signified by the recent opening of The Unit’s North American hub in New York City. As part of the brand refresh, the company is focusing on product design and development, with the marketing side of the business now operating as a standalone agency.
Paddy Casey, Co-founder at The Unit, said: “After kicking off 2025 with our brand refresh, we are redefining our structure as a business. With additional funding in place, we think now is the right time for tentenseven to stand in its own right as a marketing leader in the industry. With this investment, tentenseven has the means to grow and maximise its potential in the coming years. We expect to see tentenseven expand in the short and long-term, just as we expect with The Unit.
“In his time with The Unit, Feargal has demonstrated his ability to help clients develop their marketing strategies, establishing channel-level approaches across PPC, social and SEO. Feargal is perfectly positioned to run tentenseven and steward the company into this new and exciting era.”
Feargal Byrne added: “I am delighted to be given the opportunity to lead tentenseven as Director of iGaming, Ecommerce and Fintech.
“This is an exciting period for The Unit as a company, and with this significant investment, tentenseven will have the capability to expand and make further headway in the market. That’s great news not just for us, but also for our clients. I can’t wait to get started on this project with the team and I look forward to putting our plans for tentenseven into action as quickly as possible.”
The post TENTENSEVEN MARKETING AGENCY LAUNCHES WITH €500K INVESTMENT FROM THE UNIT appeared first on European Gaming Industry News.
18Peaches
18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt
Reading Time: 2 minutes
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
The journey plays out across a 5×5 grid with 50 paylines, where expanding reels can unlock up to 100 paylines for even greater rewards.
With enchanting artifacts, secret rooms, and the electrifying Squid 500 feature, no spin ever feels ordinary. Add in Free Spins, Wild expansions and instant bonus access via Buy Bonus, and Squid Gold X2 becomes a pulse-raising treasure hunt built for thrill-seekers.
“With Squid Gold X2, our goal was to create a journey where every spin feels like a step closer to unlocking a forgotten legend,” says 18Peaches Chief Strategy Officer Arsen Tadevosyan. “We designed mechanics like Squid 500 and the X2 expanding reels to build momentum, each trigger feels like a gate opening, both visually and emotionally. It’s that feeling of chasing something mythical, where every feature builds anticipation and drives you deeper into the experience.”
“When reels expand, paylines double, and the chamber glows with energy, players feel the story unfolding through mechanics. That flow, the rise in tension, the surge of possibility, is what makes Squid Gold X2 such a captivating adventure.”
As with all 18Peaches’ releases, Squid Gold X2
is bursting with features that keep every moment alive. The highlight is the legendary Squid 500 mechanic.
Whenever a Wild lands and expands, it triggers the sacred Golden Gate, unlocking hidden energy within the castle walls. As the gate opens, the power of the golden squid surges through the reels, doubling your paylines and dramatically boosting winning potential.
There’s also our X2 Mechanic. During bonus rounds, when the Golden Gate rises it reveals additional rows, expanding the grid and transforming 50 paylines into a breathtaking 100-line battlefield of rewards.
Squid Gold X2 is the latest addition to 18Peaches’ fast-growing catalogue of hit titles that continue to resonate with modern players. Recent successes such as Leprechaun Jackpot Collector, Monster Load-Up Hold & Win, and the high-adrenaline Hacker Crash
Jackpot have firmly established the studio as a creator of distinctive, high-engagement experiences.
As with all 18Peaches titles, Squid Gold X2 is built for effortless market deployment. The platform supports Sweepstakes and Free Rounds via API, enabling operators to easily tailor promotional strategies across diverse regulatory environments.
The post 18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt appeared first on European Gaming Industry News.
Booming Games
Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000
Reading Time: < 1 minute
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x.
Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot. The winning fun takes off when multiplier prize symbols land in the base game for a chance to trigger the Eagle Bonus feature that awards a spin on the Bonus Wheel, which can award Multiplier prize collect, Mini, Minor or Major Prize Pots or even an instant Hold and Win Extreme Bonus.
Hold and Win Extreme features four 3×5 grids and 3 Respins. Land multiplier prize symbols to unlock the other grids. Completing a grid will award a x2 Win Multiplier to all symbols or landing all 60 positions to complete all found grids award the majestic Grand Prize Pot worth 10,000x!
Play Thunder Eagle Hold and Win Extreme and fly to new heights!
Craig Asling, Director at Booming Games, said: “With Thunder Eagle Hold and Win Extreme, we wanted to take our popular Hold and Win format to new heights, both literally and figuratively. This game delivers an exhilarating experience with powerful visuals, immersive gameplay and incredible win potential up to 10,000x. It’s a perfect example of how Booming Games continues to innovate while keeping players fully engaged.”
The post Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000 appeared first on European Gaming Industry News.
Evoplay
Evoplay answers the call of the wild in festive Young Deer Song
Reading Time: < 1 minute
Evoplay, the award-winning game development studio, has launched Young Deer Song, a festive high-volatility slot that takes players deep into a mystical forest where nature’s creatures lead the way to great rewards.
As the moon rises over the treetops, the reels come alive in this Christmas themed title with the fox, owl, raccoon, and wolf, each carrying their own charm and fortune.
The deer, acting as the Wild symbol, prowls across the reels to complete winning combinations, while three or more Scatters trigger free spins beneath the light of the full moon.
The round begins with five spins, where each Extra Spin symbol adds another turn and special icons deliver instant prizes. When six or more bonus symbols appear, players enter a new feature filled with sticky symbols, respins, and jackpot potential.
Once the chase begins, players start with three spins, and each new symbol that lands resets the counter while staying locked in place. Collecting 15 symbols awards the Epic Jackpot, worth 3,000x the bet.
Smaller prizes, Mini (50x), Mega (150x), and Super (500x), can also be won during both this feature and Free Spins, while the Epic reward remains exclusive to the final round.
Packed with engaging mechanics and Evoplay’s signature flair, Young Deer Song showcases the studio’s ability to blend stunning design and dynamic gameplay that keeps players coming back for more.
Ivan Kravchuk, CEO at Evoplay, said: “Young Deer Song offers a festive feel, capturing the raw beauty and mystery of the forest, blending familiar mechanics with a vibrant theme that feels fresh and alive.
“It is another great example of how we bring emotion and creativity together in one seamless experience.”
The post Evoplay answers the call of the wild in festive Young Deer Song appeared first on European Gaming Industry News.
-
Latest News6 days agoBoomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
-
Asia6 days agoNagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score
-
Australia7 days agoRTG Global Awards to be Presented During Regulating the Game 2026 Gala Dinner on 10 March 2026
-
Affiliate Industry6 days agoMelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe
-
Amusnet6 days agoWeek 44/2025 slot games releases
-
Anton Ivannikov CPO at Playson7 days agoPlayson unveils brand-new mechanic in Paddy Star: Smash and Win
-
Belgian gaming regulator6 days agoBelgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight
-
Central Europe6 days agoAward-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025



