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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

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Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta

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Inspired Entertainment, Inc. (NASDAQ: INSE) has launched five new soccer-themed iGaming slot titles across regulated jurisdictions in North America, plus the UK and Malta iGaming markets.

The releases are Bigger Piggy Bank Soccer™, Cops ’n Robbers Bigger Big Money Soccer™, Wolf It Up! Again Soccer™, Kong It Up! Large Soccer™ and World Soccer Grand Chance™. The company said the lineup adapts established game brands with soccer-themed visuals and feature sets aimed at the international soccer season.

Bigger Piggy Bank Soccer™ features Cash Bank™ and is positioned as a soccer-themed version of Bigger Piggy Bank™, including its bonus wheel and “growing Piggy Bank” mechanic. Cops ’n Robbers Bigger Big Money Soccer™ reworks the original’s theme while retaining modifiers, a progressive Free Spins trail, and cash collection features, according to Inspired.

Wolf It Up! Again Soccer™ and Kong It Up! Large Soccer™ also feature Cash Bank™, adding soccer-themed symbols, bonus wheel elements, and enhanced Free Spins opportunities, the supplier said. The fifth title, World Soccer Grand Chance™, is described as a soccer reimagining of Golden Winner Grand Chance™, combining collector mechanics, reel modifiers, volatility choice, and progressive-style rewards.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Soccer has an incredible ability to bring energy, excitement, and entertainment to audiences around the world, and we wanted to capture that spirit across some of our most successful game brands. Each of these titles combines themes players instantly recognise with proven mechanics including the much-loved Cash Bank, alongside engaging feature sets that we know resonate strongly across multiple markets. We’re excited to give operators a fun and timely content lineup that can help drive engagement throughout the international soccer season and beyond.”

The post Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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R. Franco Digital launches Crash Raiders grid-based crash game

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R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.

In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.

The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.

Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”

The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kongebonus launches World Cup hub with live chat and Pick’em game

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Kongebonus has launched a dedicated World Cup hub aimed at Norwegian football fans, adding a live discussion and prediction layer to its betting and tournament coverage. The company said the page will go live 1st of June ahead of the 2026 World Cup.

Kongebonus positions the hub as the “home of the second screen”, combining live chat, free-to-play prediction games, live match information and curated tournament content. The live chat will be moderated by the Kongebonus team and tied into the site’s Pick’em competition.

The free-to-enter Pick’em predictor game runs throughout the tournament. Kongebonus said users can submit three predictions per game day and track results via a live leaderboard, with top performers receiving winner badges.

Additional features listed for the hub include live in-game updates, upcoming fixtures, local Norwegian broadcast information, weather updates for matches, curated World Cup news coverage and a promotions section highlighting selected offers and boosted odds from partners.

David Nilsen, Editor-in-Chief at Kongebonus, said: “The World Cup is about more than just watching football, it is about reacting together and feeling part of the wider conversation. With many matches taking place at late-night or unusual hours for Norwegian fans, we wanted to create a second-screen hub that keeps that shared experience alive.

“The live chat is at the heart of the page, giving fans a place to follow the action, share opinions and connect with the wider Kongebonus community throughout the tournament.”

The post Kongebonus launches World Cup hub with live chat and Pick’em game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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