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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

anti-quit challenge

HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January

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With the new year in full swing, HIPTHER Movement is kicking off its 2026 season with a fresh twist on its community-powered running challenges. From January 26 to April 5, the HIPTHER Movement: Anti-Quit Running Challenge will push runners to stay active and consistent well past the typical drop-off period in February.

Why This Challenge Matters

Every year, millions of runners lace up in January, but by early February, many resolutions fade. According to global fitness statistics, over 70% of runners abandon their goals before spring.

HIPTHER is taking a different approach — by creating a challenge designed specifically for this dropout window, promoting long-term consistency and fun competition in a supportive, global community.

A Two-Tier Challenge to Make It Fair and Fun

To make things even more exciting and inclusive, the 2026 running challenge introduces two separate leaderboards:

1. Tier 1 – “The Titans”

This is where the top 10 runners from previous editions will battle it out. These are the athletes who consistently top the weekly charts and push the boundaries of mileage. It’s a high-stakes leaderboard for elite-level fun and endurance.

2. Tier 2 – “The Momentum Makers”

The rest of the community – from weekend joggers to returning runners – will compete in their own leaderboard. This tier is about building momentum, staying motivated, and celebrating personal bests – no matter the distance.

“We’ve seen the same five to ten names dominate the top spots, which is amazing – but we wanted to give everyone else a space to thrive, especially newer members or those coming back from injury or burnout,” says Zoltan Tundik, Co-Founder of HIPTHER.

Challenge Period: January 26 – April 5, 2026

Participants can log their runs via Strava and automatically appear in the weekly leaderboard updates published across HIPTHER’s channels.

How to Join

Weekly Highlights, Spotlights & Prizes

  • Weekly shout-outs for standout performances

  • Surprise giveaways for participation, not just podiums

  • Social media badges & stickers for personal sharing

  • Featured runners in the HIPTHER Talks Podcast and newsletters

No Dropouts This Time

The mission? To create a habit, not a spike. Runners who complete at least 8 weeks of the challenge will receive a virtual certificate and earn a chance to be featured in HIPTHER’s growing digital health and wellness community.

Don’t Worry, Cyclists: Your Time Comes This Summer

While this first 2026 challenge focuses on running, the HIPTHER Summer Ride-Off Challenge will return in June 2026, covering both road cycling and indoor sessions.

Final Word

Whether you’re a seasoned athlete or just getting back into running, this is your chance to be part of something bigger. The HIPTHER Movement isn’t just about leaderboards – it’s about consistency, community, and crushing that February slump.









Follow HIPTHER Movement on:

Let’s start strong — and stay strong. See you on the leaderboard!

The post HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit receives Special Recognition as Most Innovative Online Casino Operator

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Online casino brand WinSpirit has received Special Recognition in the Most Innovative Online Casino Operator category at the European iGaming Awards, held on January 19 — a respected industry event celebrating excellence and innovation across the global iGaming sector.

 

 

Since launching in 2022, WinSpirit has rapidly gained attention for its dynamic approach to product development, player engagement, and platform growth. The brand blends innovative tools with entertainment-driven experiences, earning recognition from both users and the wider industry.

Over the past year, WinSpirit has introduced interactive formats like WinSpirit Stories and Threads, expanded its real-time Gift Shop loyalty system, and continued to invest in smart personalisation features. This has contributed to significant growth across key areas, including retention, session frequency, and VIP activity.

The award adds to the brand’s growing list of accolades, which already includes Rising Star (SBC Awards), Voice of the People (Casino Guru Awards), and World’s Best Online Casino (World Casino Awards). WinSpirit also maintains top-tier player ratings across major review platforms, including 4.6/5 on Trustpilot and 8.9/10 on AskGamblers.

With this Special Recognition from the European iGaming Awards, WinSpirit further reinforces its position as one of the most innovative and dynamic brands in modern online gaming — driven by rapid evolution and a clear player-first vision.

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WinSpirit receives Special Recognition as Most Innovative Online Casino Operator

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WinSpirit, the rapidly ascending online casino brand, has been awarded Special Recognition as the Most Innovative Online Casino Operator at the prestigious European iGaming Awards. The ceremony, held on January 19 in Barcelona, brought together the global iGaming elite to celebrate excellence, technical evolution, and industry-leading innovation.

Since its market debut in 2022, WinSpirit has carved out a distinct identity by prioritizing dynamic product development and immersive player engagement. This latest recognition highlights the brand’s successful efforts to merge cutting-edge technology with entertainment-driven user experiences.

Redefining Player Interaction

The award specifically acknowledges WinSpirit’s aggressive roadmap over the past twelve months. Key milestones that caught the judges’ attention include:

  • Interactive Content Formats: The launch of WinSpirit Stories and Threads, which bring a social-media-inspired engagement layer to the gaming platform.

  • Loyalty Evolution: The expansion of its real-time Gift Shop loyalty system, rewarding players with tangible value in a seamless, instant-access format.

  • Smart Personalization: Continued investment in AI-driven personalization features that tailor the gaming environment to individual player preferences.

These innovations have driven measurable success for the brand, with WinSpirit reporting significant growth in player retention, session frequency, and activity within its VIP tiers.

A Growing Legacy of Excellence

This Special Recognition is the latest addition to a mounting trophy cabinet for the brand. WinSpirit’s previous accolades include:

  • Rising Star (SBC Awards)

  • Voice of the People (Casino Guru Awards)

  • World’s Best Online Casino (World Casino Awards)

Beyond industry awards, the brand maintains exceptional standing with the players themselves, boasting a 4.6/5 rating on Trustpilot and an 8.9/10 on AskGamblers.

As WinSpirit moves into the remainder of 2026, the company reaffirms its “player-first” vision, positioning itself as a primary driver of the next generation of digital gaming.

The post WinSpirit receives Special Recognition as Most Innovative Online Casino Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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