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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

Brazil

Z.ro anuncia aquisição da Paag em um movimento estratégico voltado à consolidação de mercado

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Z.ro firma acordo com Paag em um negócio relevante que adiciona mais de 200 milhões de transações anuais à vertical de pagamentos da companhia.

O Z.ro Global Payments, que até abril operava como Z.ro Bank, anuncia a aquisição e incorporação da vertical de pagamentos da Paag, em um movimento estratégico voltado à consolidação de mercado e ao ganho de participação no setor de pagamentos digitais.

A integração será realizada por meio de um plano estruturado de migração, desenhado para assegurar continuidade operacional, com estabilidade e segurança para todos os clientes ao longo do processo.

Segundo Edisio Pereira Neto, presidente do Z.ro, a operação amplia de forma expressiva o volume processado pela empresa, que já supera 500 milhões de transações.

“A Paag tem forte presença em processamento de pagamentos, especialmente no mercado de jogos, com mais de 200 milhões de transações anuais que serão incorporadas ao nosso ecossistema, reforçando nossa liderança no setor”, afirma Edisio.

Como parte da operação, João Fraga, CEO da Paag, e Ricardo Vidal, CSO da empresa, passam a atuar também como sócios responsáveis pela vertical dedicada ao mercado de iGaming dentro da Z.ro Global Payments.

“A criação dessa frente específica reflete a relevância do segmento e da necessidade de criar soluções cada vez mais customizadas para este mercado.

Nossos dois novos sócios trazem um know-how essencial para liderar esta frente”, afirma o CEO da Z.ro Global Payments.

“Estou muito motivado em assumir esse novo desafio. Com a união das expertises, consolidamos a maior operação de pagamentos voltada ao mercado de jogos no Brasil.

Tenho a convicção de que essa integração nos levará ao maior market share do setor. Literalmente, zeramos o game”, declara Vidal.

Para a Paag, o movimento também marca um novo momento estratégico da companhia.

Após anos de atuação no mercado de pagamentos para operações digitais, a empresa passa a atuar como Paag Shield, focada no desenvolvimento de soluções de gestão de risco, compliance e prevenção à fraude, e Paag Engage, focada em inteligência operacional, aquisição e retenção. Ambas sem vínculo societário com a operação realizada ao lado do Z.ro Global Payments.

“Esse movimento marca uma nova fase para a Paag. Construímos uma operação sólida de Payments ao longo dos últimos anos e temos confiança de que os clientes continuarão sendo atendidos com excelência dentro da estrutura da Z.ro.

A partir de agora, concentramos ainda mais nossos esforços na evolução do Paag Shield e Paag Engage, com soluções voltadas à inteligência de risco, compliance e eficiência operacional”, explica Fraga.

Nova vertical dedicada ao segmento de jogos no Z.ro

“A criação dessa frente específica reflete a relevância do segmento e da necessidade de criar soluções cada vez mais customizadas para este mercado. Nossos dois novos sócios possuem amplo know-how para liderar esta frente”, explica Edísio.

“Atualmente, o segmento já responde por aproximadamente 25% da nossa receita. Com a nova estrutura, deverá subir para cerca de 35% já no primeiro ano”, afirma.

A iniciativa reforça a estratégia do Z.ro de segmentação de negócios, permitindo maior profundidade nas operações, otimização de negociações e desenvolvimento de soluções adaptadas às demandas específicas de cada mercado.

O Z.ro International, responsável por recolher pagamentos na América Latina e enviá-los para qualquer país do mundo, e o Z.ro Digital Assets, de pagamentos internacionais com criptoativos, são outras duas verticais lançadas no último ano.

Aquisição não concluída

Em 2025, o banco BS2 chegou a anunciar negociações para a aquisição da Paag, em um movimento que indicava o interesse da instituição em ampliar a atuação no processamento de pagamentos digitais para o mercado de jogos .

Na ocasião, a estrutura do acordo previa a entrada inicial com uma participação minoritária na empresa.

O plano também contemplava a possibilidade de aquisição total da Paag em um prazo de até três anos.

No entanto, apesar do anúncio e das tratativas iniciais, a negociação não foi concluída e não avançou para a efetivação da operação.

Mudança de nome

Recentemente, o antigo Z.ro Bank alterou seu nome para Z.ro Global Payments, refletindo a estratégia de internacionalização da companhia, iniciada em 2025.

A mudança consolida o posicionamento da empresa como provedora de infraestrutura global de pagamentos, com soluções inovadoras voltadas para serviços de processamento de pagamentos locais e transfronteiriços, além de Bank as a Service.

The post Z.ro anuncia aquisição da Paag em um movimento estratégico voltado à consolidação de mercado appeared first on Americas iGaming & Sports Betting News.

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Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run

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Latin music-and-dance production led by Las Vegas-based producer Adan Alejandro plays the Plaza showroom at 7:30 p.m.

Plaza Hotel & Casino will host Bolero – The Show for a one-night performance in its showroom on Saturday, June 20 at 7:30 p.m.

The production is billed as a Latin music-and-dance show featuring a live band, singers, and dancers, with influences including bolero, flamenco, salsa, tango, mambo, and other Latin rhythms.

Bolero – The Show is led by Las Vegas-based producer, singer, and songwriter Adan Alejandro. The Plaza said the show’s production team and performers have roots in the Latin entertainment community and experience performing in Las Vegas and other venues across the US and Latin America.

Tickets are now on sale for the June 20 performance.

The post Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20

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The Plaza Hotel & Casino welcomes Bolero – The Show to its classic Vegas showroom for one night only, Saturday, June 20 at 7:30 p.m.

Bolero – The Show is a bohemian Latin musical blending Latin rhythm, passionate dance, and timeless love songs. Featuring a live band, singers, and dancers, the show creates an immersive and elegant experience inspired by bolero, flamenco, and Latin music.

Led by Las Vegas-based producer, singer, and songwriter Adan Alejandro, the production team and show performers have roots in the Latin entertainment community and many years of experience performing live music and entertainment events in Las Vegas and other venues across the United States and Latin America.

Bolero – The Show is designed as an immersive live entertainment experience that blends music, dance, and theatrical elements inspired by Afro-Caribbean and Latin American traditions. The production combines bolero, salsa, tango, flamenco, mambo, and other Latin rhythms in a format created specifically for the Las Vegas showroom environment.

With a live band, dancers and vocal performers, Bolero – The Show creates a large-scale Latin musical and theatrical experience with an emphasis on rhythm, movement, passion, and audience connection that is designed specifically for the Plaza’s showroom.

Tickets are now on sale for the June 20th performance at Bolero – A Bohemian Latin Musical – Plaza Hotel and Casino.

 

The post Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20 appeared first on Americas iGaming & Sports Betting News.

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