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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

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Razer Enters into Multiyear Deal with VALORANT Esports EMEA

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Razer has entered into a multiyear deal to become the Official Gaming Chair Partner for VCT EMEA and Game Changers EMEA.

For the 2026 and 2027 seasons, Razer’s Iskur V2 gaming chair will be used by all teams on stage and in the coach and co-streaming rooms backstage. Designed with advanced ergonomic features for extended gaming sessions, the Iskur V2 provides support and comfort, during long, high-pressure games, helping players stay focused. In a game like VALORANT, precision, speed and consistency can decide the outcome.

Razer’s flagship gaming chairs are known for their ergonomic design, featuring adaptive lumbar support system that dynamically adjusts to every movement, helping players maintain proper posture through every high-stakes moment during the season.

Razer has consistently developed gear trusted by both professional and aspiring players and now, their equipment has earned the trust of others in the VALORANT scene. Recently, VCT EMEA’s Karmine Corp also announced Razer as their Official Partner including Gaming Chairs for the upcoming year – further proof of Razer’s commitment to elevating the competitive experience.

The post Razer Enters into Multiyear Deal with VALORANT Esports EMEA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Tom Horn Gaming Releases Wild Tribe Wall

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Tom Horn Gaming has released Wild Tribe Wall, a brand-new 5×5 scatter pays slot that takes players deep into a mysterious rainforest, where ancient tribes guard powerful riches.

Wild Tribe Wall is packed with engaging mechanics and introduces a completely reworked UX and UI, designed to make gameplay faster, cleaner and more intuitive. Key features are available instantly, cutting out unnecessary clicks and keeping players fully focused on the action.

Gameplay options such as Infinity Spins and Turbo Mode are now accessible with a single click. Bonus Buy has also been streamlined, with three clearly visible buttons – Buy Free Spins, Free Spins Booster and QuickX – placed directly under the reels for immediate access without disrupting the gameplay flow.

Wild multipliers and distinct bonus buy options

Wild multipliers range from x1 up to x50 and substitute for all symbols except Scatters. When multiple wilds land in a winning combination, their values are added together.

The bonus system adds depth and progression. Free Spins, triggered by three scatters, are fully retriggerable, while Super Free Spins, activated by four scatters, remove lower multipliers and guarantee only high-value wild multipliers on the reels, significantly increasing win potential. Players can also buy direct access to Free Spins or Super Free Spins, activate the Free Spins Booster for a higher bonus trigger chance, or enable QuickX to guarantee wild multipliers on every spin for maximum intensity.

“With Wild Tribe Wall, we focused on creating a more intuitive, user-friendly game that simply feels great to play. By reworking the UX and making features instantly accessible, we’ve removed friction from the experience. Combined with frequent wins and strong visuals, the game leaves players feeling genuinely satisfied with the gameplay,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Built to deliver frequent wins and consistent engagement, Wild Tribe Wall offers a highly satisfying gameplay rhythm. A strong hit rate, combined with wild multipliers, BlastX and layered bonus features, ensures wins are regular, impactful and easy to follow from the very first spin.

The post Tom Horn Gaming Releases Wild Tribe Wall appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Mindway AI Announces Strategic Partnership with PepperMill Casino

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Mindway AI and PepperMill Casino have announced a multiyear deal to strengthen player safety in Belgium. The partnership focuses on the implementation of GameScanner, Mindway AI’s premier technology designed to monitor and protect players using automated, data-driven insights.

PepperMill Casino, with over 30 years of industry experience and operations in both Belgium and the Netherlands, is committed to maintaining a safe and controlled environment where players can enjoy gaming responsibly. This partnership aligns seamlessly with their values of transparency and trust. Through this partnership, Mindway AI’s GameScanner will be integrated into PepperMill Casino’s systems. GameScanner offers innovative detection software that combines artificial intelligence with human expert assessment to monitor and identify at-risk and problem gambling behaviour.

By employing GameScanner, PepperMill Casino will provide its Belgian players an extra layer of security, utilising Mindway AI’s “Virtual Psychologist” capabilities for individualised and early detection of gambling-related issues. This development underscores PepperMill Casino’s dedication to sustainable gaming practices and upholding the highest standards of player safety and well-being.

“Partnering with a forward-thinking company like PepperMill Casino marks a significant milestone for us at Mindway AI. We are thrilled to bring our innovative GameScanner technology to their Belgian operations, reinforcing our joint mission of providing a safer gambling experience,” said Rasmus, CEO of Mindway AI.

“Mindway AI’s technology represents a significant step forward for responsible gaming. By adopting data-driven insights and behavioural science, we are raising the bar for player protection and demonstrating our commitment to leadership in safer online gambling.” said Anthony Rus, CEO at PepperMill Casino.

This partnership further strengthens Mindway AI’s presence in the European market, marking another step in its rapid global expansion. Mindway AI continues to lead the industry with solutions live in over 65 jurisdictions both online and land-based, translating their success into widespread player protection across the globe.

The post Mindway AI Announces Strategic Partnership with PepperMill Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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