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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

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Playtika Announces Organisational Changes and New Layoffs

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Playtika Holding Corp. has announced a major restructuring plan for Q1 2026. In the streamlining process, the company will dismiss 15% of its workforce during Q1 2026 and will recognise costs of $12-15 million for compensating employees and accompanying costs. At the end of 2024, the company had about 3500 employees. This means the company will shed 500 employees. Estimates are that about 1000 of the company’s employees are in Israel.

Playtika founder and CEO Robert Antokol wrote in a letter to employees, “The decision was not made lightly, and it reflects a fundamental change in the way we operate, so that we can invest in the future and continue to lead in the highly competitive environment of the mobile gaming market.”

Antokol added that for years, Playtika has been operating from a broad growth perspective, while implementing similar resource allocation models across its entire game portfolio. “The economic reality of the industry has changed, and the ‘one-size-fits-all’ approach is no longer appropriate for the new reality,” Antokol wrote.

According to him, in order to continue leading, the cost structure must be adjusted. “If we do not make the necessary adjustments to the cost structure today, we will compromise our ability to invest in the growth and future of the company. We cannot continue to allocate resources to mature games at the same historical levels while simultaneously trying to build a new future. By precisely adjusting our investment scope across our entire game portfolio, we can free up the resources needed to invest in games with high growth potential,” he explained.

Antokol continued: “This time is different,” because the change opens a new chapter for the company that will create new growth opportunities for it. “This is not a retreat, but a proactive move to focus strength and power. Our aim remains unchanged: to be the leading independent mobile games company in the West,” Antokol wrote, adding that Playtika will do this, among other things, by developing a new game development channel and expanding direct-to-consumer (DTC) sales, as well as using AI and automation. “This is our moment to shape the next decade of Playtika. I am confident that with your passion and focus, we will not only get through this period, but we will grow together and lead Playtika to be stronger than ever,” concluded Antokol.

The post Playtika Announces Organisational Changes and New Layoffs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume

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Mash.fun, the innovative crypto-powered sports trading platform, has officially launched its first player props markets, giving users a new way to trade the performance of individual athletes.

The move comes as Mash.fun celebrates a major milestone, surpassing $1 million in total traded volume.

The new player props feature enables users to speculate on metrics like the aggregate minutes of goals scored by a specific player. For instance, if a player such as Erling Haaland scores in the 61st and 82nd minutes, the market settles at 143. This approach allows traders to long or short individual player performances, offering a more precise and interactive betting experience compared to traditional match outcomes.

“Player props are a natural evolution for Mash.fun, allowing our users to engage with sports betting in a more nuanced way,” said a spokesperson for Mash.fun. “Hitting $1 million in traded volume within weeks highlights strong demand for this innovative trading model.”

Mash.fun combines the user experience of top Gen Z trading apps with sports betting, featuring unique scalar markets, leveraged positions, and dynamic crypto charts. Built on the Solana blockchain, Mash.fun merges the speed and transparency of crypto with the excitement of live sports trading.

In addition to player props, Mash.fun recently introduced Shirts markets, where users trade indices based on the aggregate shirt numbers of goalscorers, further expanding its creative and engaging market offerings.

For more information, visit Mash.fun and explore the future of crypto sports trading

 

The post Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Logifuture’s Simulate Forecasts Morocco AFCON Glory After 1,000 Final Simulations

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Logifuture’s innovative Simulate sportsbook product has crunched the numbers ahead of the Africa Cup of Nations (AFCON) 2026 final, running the decisive clash between Morocco and Senegal 1,000 times to predict a winner. The results point firmly toward the hosts, with Morocco emerging as favourites to lift their first AFCON title in more than 50 years.

Simulate, Logifuture’s cutting-edge virtual sports betting feature, delivers fast-paced simulations across football and basketball, offering instant results or gameplay over 10- and 30-second intervals. Players can run up to 15 simulations simultaneously, creating a constant stream of betting opportunities and immersive engagement.

AFCON Final Simulation Results: Morocco vs Senegal

According to Simulate’s data-driven modelling, Morocco won 433 of the 1,000 simulated finals (43.3%), while Senegal claimed victory 283 times (28.3%). The remaining simulations ended level after 90 minutes, highlighting the fine margins expected in the final at the Prince Moulay Abdellah Stadium.

Goals are predicted to be at a premium. In line with Morocco’s defensive solidity during the tournament, 67% of simulations (633 matches) finished with under 2.5 goals, reinforcing expectations of a tense, tactical contest.

Early momentum could prove decisive. Only 5% of simulations saw a team recover from a half-time deficit to win in regulation time. Given that Morocco have conceded just once during the tournament, Senegal could face an uphill battle if they fall behind early.

Draws may also shape the outcome, with 28% of simulated matches tied after 90 minutes. Morocco’s resilience under pressure was already demonstrated in their semi-final triumph over Nigeria, where they prevailed 4–2 on penalties.

Third-Place Play-Off: Nigeria vs Egypt

Logifuture’s Simulate also analysed the AFCON third-place play-off between Nigeria and Egypt, running the fixture 1,000 times. The Super Eagles emerged victorious in 467 simulations (46.7%), while Egypt won 333 times (33.3%), with the remaining matches requiring extra time.

Low-scoring outcomes dominated the simulations. Only 267 matches featured over 2.5 goals, while 467 ended with a single goal, underlining expectations of another tightly contested encounter. Goalless draws were rare, occurring in just 67 of the 1,000 simulations, suggesting a breakthrough is likely before full time.

Boosting Sportsbook Performance with Simulate

Beyond predictions, operators using Logifuture’s Simulate have reported sportsbook GGR increases of up to 5%, driven by advanced predictive modelling and enhanced player engagement. By delivering personalised betting experiences and real-time insights, Simulate helps operators optimise offers, improve retention, and drive sustainable long-term growth.

As AFCON 2026 reaches its climax, Logifuture’s Simulate continues to demonstrate how data-led virtual sports betting can enhance fan engagement while delivering measurable commercial impact for sportsbook operators.

The post Logifuture’s Simulate Forecasts Morocco AFCON Glory After 1,000 Final Simulations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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