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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

ACR Poker

ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline

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ACR Poker will run The High Five Tournament Series from April 19 to 23, 2026, with $4 million guaranteed across 50 tournaments, according to the operator.

The schedule lists 10 events per day, split between five higher buy-in tournaments ($44 and over) and five lower buy-in tournaments ($33 and under).

The operator is also adding new ‘Highest Five’ events—two per day—positioned as “nosebleed” tournaments with buy-ins ranging from $5,200 to $25,500. ACR Poker said these are the biggest stakes it has offered on the platform.

The series Main Event runs Monday, April 20, with a $420 buy-in and a $200,000 guaranteed prize pool. ACR Poker also flagged a rebuy and add-on day on April 20 and a dedicated PLO day on Wednesday, April 22.

A leaderboard promotion will award more than $25,000 in prizes, including $2,650 Venom seats, tournament tickets and “The Golden Bong” trophies. Points accrue via High Five events and are split into a High Leaderboard ($44 and over) and Low Leaderboard ($33 or under).

ACR Poker said ACR Pro Chris Moneymaker and CEO Phil Nagy plan to play every Highest Five event. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”

The post ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Creedroomz launches Road to El Dorado live casino game show

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Creedroomz has launched Road to El Dorado, a new live casino game show it calls its largest production to date. The title is built around a wheel-of-fortune mechanic and four bonus rounds, with a studio set designed around an Aztec theme.

The main wheel has 54 segments, with base numbers 1, 2, 5 and 10, plus four bonus spots. Creedroomz said each segment has its own payout multiplier, and that after bets close a random number or bonus segment may receive an added multiplier of up to x50.

Creedroomz said the game includes four bonus rounds: Marble Race, a physical marble race in-studio with payouts up to 6,250×; Boom Blast, a 3D bonus where players choose one of three cannons with multipliers up to x100 on low risk and up to x500 on high risk; Dice Fight, shown on an LED screen with random multipliers up to 10,000x and rerolls on ties; and Eldorado, a multi-level pick-and-reveal bonus where multipliers combine across four levels, with a fifth “Zenith” level unlocked by finding hidden diamonds.

“With Road to El Dorado, we didn’t just want to build a wheel; we wanted to build a world,” says Arturs Fjodorovs, CPO at Creedroomz. “By combining physical studio elements with RNG-driven 3D visuals, we’ve created a multi-layered experience that offers something for every type of player. It is a true spectacle for operators and a goldmine for engagement.”

Creedroomz: https://creedroomz.com/ Official company site for product and portfolio context.

Malta Gaming Authority (MGA): https://www.mga.org.mt/ Relevant regulator for verifying licensing and game supply credentials if applicable.

UK Gambling Commission (UKGC); https://www.gamblingcommission.gov.uk/ Relevant regulator for checking market access and licensing where applicable.

The post Creedroomz launches Road to El Dorado live casino game show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite hikes World Snooker Championship 147 fan prize to £100,000 for 2026

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Midnite will raise its “Midnite Maximum” giveaway to a top prize of £100,000 for the 2026 World Snooker Championship, where it is the official UK betting and casino partner.

The promotion pays a cash prize to a fan if a maximum 147 break is made during the tournament.

The operator is introducing a staggered prize structure by round: £5,000 for a 147 in the opening round, £10,000 in round two, £25,000 in the quarter-finals, £50,000 in the semi-finals, and £100,000 if a maximum is made in the final.

Midnite pointed to prior activations as evidence of traction. At the 2025 World Snooker Championship, Mark Allen hit a 147 at the Crucible, triggering a £25,000 payout to fan Brian Nicholls. The company also referenced the 2026 Johnstone’s Paint Masters in January, where it said there was “up to £16,000 available each session across multiple winners.”

Away from the table, Midnite said its Midnite Lounge fan space will return at BOX in Sheffield city centre for the 17 days of the championship. The schedule is set to include exhibition matches, amateur competitions featuring local snooker clubs, and free-to-play table time.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “The Midnite Maximum was created to give something back to loyal snooker fans and supporters.

“We’ve seen first-hand the impact it can have for those in the draw. The initiative was a huge success at the Crucible last year, and there’s no more iconic stage to return to with an even bigger campaign.

“At the 2025 World Championship, one fan won £25,000, and at the Masters at Alexandra Palace in January, we had up to £16,000 available each session across multiple winners. This time, we wanted to raise the bar again, introducing staggered prizes throughout the tournament, building all the way up to £100,000 if a maximum is made in the final.

“We’re proud of the partnership we’ve built with WST and excited to keep giving back to the fans who make the sport so special.”

Peter Wright, Chief Commercial Officer at World Snooker Tour said: “Heading into the World Championship we are excited again to be working with Midnite, who always come up with fantastic ideas which really add to the experience for our fans.

“Last year the Midnite Maximum made by Mark Allen was one of the most thrilling moments of the tournament, particularly the reaction from Brian Nicholls who came for a day at the Crucible and went home with £25,000! Raising the prize to as much as £100,000 creates even more drama and let’s hope we see another 147 in the final, which was achieved by Mark Selby in 2023.

“We also love the concept of the Midnite Lounge where fans can enhance their enjoyment of the tournament and get involved with interactive games. ”

The post Midnite hikes World Snooker Championship 147 fan prize to £100,000 for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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