Latest News
Elantil names Nadiya Attard as Chief Commercial Officer
Revolutionary new online casino platform solutions provider appoints Relax Gaming, NetEnt and Betfair commercial executive to strengthen its all-star C-level team
Elantil, the up-and-coming online casino platform solutions provider founded by iGaming veteran, Jonathan Gauci, has announced it has installed another cornerstone of its C-level line-up with the appointment of Nadiya Attard as the group’s new Chief Commercial Officer.
Having set out on a mission to leverage Gauci’s 22+ years of industry expertise, Elantil is committed to creating a new kind of platform that puts control back in the hands of the operator. The company has promised to pull out all the stops in assembling an all-star team of iGaming executives. The announcement of Nadiya Attard, a business leader and industry innovator of her caliber, is certainly a step in the right direction. With her proven track record of exceeding targets and driving revenue growth, she’s a great addition to the team.
With over 20 years of iGaming experience covering both B2C and B2B, Nadiya Attard’s glittering career has seen her hold key positions at some of the industry’s major players, including Betfair, Microgaming, NetEnt, and – most recently – Relax Gaming. Throughout her career, she has built successful, high-performing commercial teams and played a key role in scaling businesses. At NetEnt, she helped grow the company from 300 to 1,000 employees, while at Relax Gaming, she was instrumental in transforming a startup into a Tier 1 supplier. Her wealth of knowledge and proven ability to drive growth will be invaluable as Elantil establishes itself in the marketplace.
Nadiya Attard also has fantastic experience expanding the market presence of her previous companies, thanks to her deep knowledge of all major regulated markets, including the U.S. This makes her a key player in helping Elantil operators achieve seamless market entry, a cornerstone of the company’s innovative approach.
As someone who has also run the rule over countless iGaming companies in her capacity as a returning judge for the EGR Awards, Nadiya Attard definitely knows a thing or two about what goes into making a successful product – and it’s this type of industry-wide insight in addition to her considerable commercial and biz dev expertise that makes her such a perfect fit for the position.
Moving forward, Attard will be responsible for planning and implementing Elantil’s overall commercial and marketing strategy, building a great team of professionals, while also ensuring the business meets key performance objectives and hits customer satisfaction targets – and with the company having only officially launched earlier this month, it’s an incredibly exciting challenge that she’s clearly looking forward to getting started on.
Nadiya Attard, Chief Commercial Officer at Elantil, said: “Having worked in iGaming for over two decades and held positions at many of the industry’s major players, I find myself in the fortunate position of knowing exactly what goes into making an online casino platform successful. What excites me even more is the opportunity to work with companies that bring something truly innovative to the market. Elantil is doing just that, with a unique product that not only helps customers save costs but also drives high revenues. I’m thrilled to now have the chance to showcase this knowledge and passion in my new role as CCO at Elantil.
“Having spoken to Jonathan about his vision for the company and seen the product in action, I believe Elantil has the potential to offer something completely unique to operators and I’m very excited to be getting in on the ground floor as we continue to build what will be an all-star team!”
Jonathan Gauci, Founder and Chief Executive Officer at Elantil, said: “One of the driving factors for me starting Elantil was wanting to create a brand that does things the right way in terms of both its product and its people – and a huge part of that is having the right C-level team in place.
“Given we’re building the company from the ground up, this puts us in a great position where we can hand-pick the people that really represent our brand and values; and Nadiya certainly does just that. I’m very happy to be working with her on what will be a really exciting venture and believe her skill-set and in-depth knowledge of the industry will prove invaluable to Elantil going forward.”
The post Elantil names Nadiya Attard as Chief Commercial Officer appeared first on European Gaming Industry News.
One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship
Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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