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Elantil names Nadiya Attard as Chief Commercial Officer
Revolutionary new online casino platform solutions provider appoints Relax Gaming, NetEnt and Betfair commercial executive to strengthen its all-star C-level team
Elantil, the up-and-coming online casino platform solutions provider founded by iGaming veteran, Jonathan Gauci, has announced it has installed another cornerstone of its C-level line-up with the appointment of Nadiya Attard as the group’s new Chief Commercial Officer.
Having set out on a mission to leverage Gauci’s 22+ years of industry expertise, Elantil is committed to creating a new kind of platform that puts control back in the hands of the operator. The company has promised to pull out all the stops in assembling an all-star team of iGaming executives. The announcement of Nadiya Attard, a business leader and industry innovator of her caliber, is certainly a step in the right direction. With her proven track record of exceeding targets and driving revenue growth, she’s a great addition to the team.
With over 20 years of iGaming experience covering both B2C and B2B, Nadiya Attard’s glittering career has seen her hold key positions at some of the industry’s major players, including Betfair, Microgaming, NetEnt, and – most recently – Relax Gaming. Throughout her career, she has built successful, high-performing commercial teams and played a key role in scaling businesses. At NetEnt, she helped grow the company from 300 to 1,000 employees, while at Relax Gaming, she was instrumental in transforming a startup into a Tier 1 supplier. Her wealth of knowledge and proven ability to drive growth will be invaluable as Elantil establishes itself in the marketplace.
Nadiya Attard also has fantastic experience expanding the market presence of her previous companies, thanks to her deep knowledge of all major regulated markets, including the U.S. This makes her a key player in helping Elantil operators achieve seamless market entry, a cornerstone of the company’s innovative approach.
As someone who has also run the rule over countless iGaming companies in her capacity as a returning judge for the EGR Awards, Nadiya Attard definitely knows a thing or two about what goes into making a successful product – and it’s this type of industry-wide insight in addition to her considerable commercial and biz dev expertise that makes her such a perfect fit for the position.
Moving forward, Attard will be responsible for planning and implementing Elantil’s overall commercial and marketing strategy, building a great team of professionals, while also ensuring the business meets key performance objectives and hits customer satisfaction targets – and with the company having only officially launched earlier this month, it’s an incredibly exciting challenge that she’s clearly looking forward to getting started on.
Nadiya Attard, Chief Commercial Officer at Elantil, said: “Having worked in iGaming for over two decades and held positions at many of the industry’s major players, I find myself in the fortunate position of knowing exactly what goes into making an online casino platform successful. What excites me even more is the opportunity to work with companies that bring something truly innovative to the market. Elantil is doing just that, with a unique product that not only helps customers save costs but also drives high revenues. I’m thrilled to now have the chance to showcase this knowledge and passion in my new role as CCO at Elantil.
“Having spoken to Jonathan about his vision for the company and seen the product in action, I believe Elantil has the potential to offer something completely unique to operators and I’m very excited to be getting in on the ground floor as we continue to build what will be an all-star team!”
Jonathan Gauci, Founder and Chief Executive Officer at Elantil, said: “One of the driving factors for me starting Elantil was wanting to create a brand that does things the right way in terms of both its product and its people – and a huge part of that is having the right C-level team in place.
“Given we’re building the company from the ground up, this puts us in a great position where we can hand-pick the people that really represent our brand and values; and Nadiya certainly does just that. I’m very happy to be working with her on what will be a really exciting venture and believe her skill-set and in-depth knowledge of the industry will prove invaluable to Elantil going forward.”
The post Elantil names Nadiya Attard as Chief Commercial Officer appeared first on European Gaming Industry News.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025
Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
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Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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