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BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines.

ICE Barcelona will take place at the Fira Barcelona Gran Via from 20 to 22 January. Over the three days, BETER will demonstrate its in-demand, next-gen content to attendees at its stand (4B18).
This includes new additions to its Esports portfolio, such as eCricket and Virtual Cricket, as well as its Sports portfolio, which now features tennis and cricket for the first time.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. The portfolio has now been expanded to include eCricket and Virtual Cricket disciplines, with plans to produce over 20,000 events per month.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league, along with the recently launched VR table tennis contests.
The company will also introduce its newly added sports tournaments, including tennis, with over 400 matches planned monthly; padel tennis, featuring more than 240 events per month; and cricket, with over 2,400 matches scheduled each month. The cricket portfolio features global coverage spanning more than 150 international and national leagues and tournaments.
Currently, bettors can wager on over 46,000 fast-paced esports and sports events monthly, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.
Also, BETER will be showcasing its Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by a team of expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant and many more.
Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed in data partnership with GRID.
BETER’s prominence at the event extends to awards recognition, as the company is shortlisted in three categories at the prestigious International Gaming Awards. It has also received four nominations at The European iGaming Awards, held for the first time in Barcelona in conjunction with ICE.
Gal Ehrlich, CEO of BETER, said: “ICE remains one of the most important shows on the calendar and we are excited to be showcasing our growing suite of engaging betting products and advanced solutions to delegates from our stand from the show’s new location in Barcelona.
“Bettors are increasingly seeking fast betting experience and that’s exactly what we offer to operators in core markets across the world, including Latin America, whose representatives we anticipate to welcome in Barcelona.
“The team is really looking forward to demonstrating our products to delegates, especially our new disciplines which we believe will prove to be a big hit with players.”
Chuck Robinson, CRO at BETER, added: “There’s no better way to start the year than with ICE Barcelona especially when you have a number of new products to showcase to delegates.
“The demand for fast betting content and reliable data is at an all-time high with no signs of that demand slowing down, so operators are aware of the need to add this type of experience to their sportsbooks.
“We look forward to meeting with new and existing partners at ICE, and to showcasing why our fast betting contests and solutions are so popular with players in markets across the world.”
The post BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines. appeared first on European Gaming Industry News.
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Hit the red line and massive payouts in Vegas Velocity from Rival

Speed down The Strip towards the game’s 10,000x max payout, boosted by Expanding Turbo Wilds and an Overdrive Respin feature
Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins.
Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.
This is one of the studio’s most visually striking games to date, capturing the electrifying glow of the Las Vegas strip, which flashes past as players speed towards the game’s 10,000x max win potential.
The action hits the red line when Expanding Turbo Wild Symbols drop onto the reels. They can land on reels two, three or four and light up the reel (literally), substituting for all symbols to boost wins.
There’s also the Overdrive Re-spin Feature for added adrenaline-fuelled action. When a Wild Car symbol is part of a win, it expands to fill the whole reel.
It then Locks into place for a free Overdrive Respin. Any additional Wild Cars that form a win during the respin award another Overdrive Respin.
This occurs until there are no more Respins in play, and the feature then U-turns back to the base game.
Vegas Velocity is set across five reels and three rows with ten paylines active in the base game. This is a highly volatile slot with a score of 5/5.
Operators can choose from a range of RTPs including 92.62%, 94.64% and 96.00%, which is the game’s default Return to Player setting.
Ryan Maclean, Head of Games at Rival, said: “Vegas Velocity offers players a fast-paced thrill ride where the adrenaline builds with each spin as they speed towards massive wins.
“The game captures the electrifying excitement of The Strip and where neon lights pulse to the beat of the city.
“By keeping the pedal to the metal, players can trigger high-octane bonuses such as Expanding Turbo Wilds and Overdrive Respin, which help them shift up a gear and hit the game’s biggest payouts.
“This is a strong addition to our growing game portfolio, and we look forward to seeing players buckle up, hit the gas, and light up the reels in what is one of our most explosive slots yet.”
The post Hit the red line and massive payouts in Vegas Velocity from Rival appeared first on European Gaming Industry News.
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PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series

PopOK Gaming has released Rico Rabbit, the latest title in its Rico series of slot games. Featuring a compact 3×3 layout and straightforward mechanics, Rico Rabbit offers players a simple, engaging gaming experience with a mix of familiar features and clear gameplay.
Rico Rabbit introduces a well-dressed rabbit character, set against a background inspired by themes of Asian wealth and prosperity. The design combines traditional elements with modern visuals to create a clean and approachable slot environment.
Game Overview
Rico Rabbit is built on a 3×3 grid with 5 fixed paylines, designed for players who prefer short, fast-paced sessions. The mechanics are easy to understand, with features that maintain consistent action throughout the game.
Main Features:
- Wild Symbol — Can appear on all reels and substitutes for any symbol to help form winning lines.
- Respin Chance — When two reels show matching symbols but no win occurs, the third reel spins again, giving another chance for a win.
- Lucky Wheel Bonus — If all positions are filled with matching symbols or Wilds, the Lucky Wheel is triggered. Players can multiply their win by up to 10x.
Rico Rabbit is now available across all PopOK Gaming partner platforms.
The post PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series appeared first on European Gaming Industry News.
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THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING

Srdan brings 20 years’ development experience, including seven years with William Hill and four years with Huddle; he will be a key part of The Unit’s expansion drive as VP, Engineering
The Unit, a leader in product design and development for sports betting and iGaming, has made another stellar addition to its management team with the appointment of Srdan Srepfler as Vice President, Engineering.
Not only has Srdan been in development roles for more than two decades, he also comes with an extensive background in iGaming; the bulk of which coming with industry behemoth William Hill, where he worked for more than seven years.
In his time at William Hill, Srdan’s roles included Software Developer, Senior Software Engineer, Development Team Lead and Global Platform Backend Lead. After leaving William Hill, Srdan joined operator MoPlay as VP of Automation Engineering and QA, before serving as Architect and Developer for AsianLogic, owner of betting brand Dafabet.
Srdan’s most recent position was VP of Engineering for software provider Huddle. In his four years with the company, he established the engineering department, applied agile delivery methods, designed a robust data pipeline and executed integration with the likes of Genius Sports, Sportradar, TXODDS and LSports.
Srdan will utilise his experience as The Unit continues to deliver major technology stacks across web, mobile and cross-functional platforms. The Unit designs, develops and delivers premium custom applications from interactive widgets to frontends and complicated backends, and Srdan will continue to ensure these high standards are delivered, while overseeing the next stage of the company’s development.
The Unit has made a number of notable appointments in recent months as part of a significant period of expansion for the company, with Alan Bruce joining earlier this year as Sales and Account Director, followed by Aoife Dillon as Senior Account Manager and Andy Clerkson as Chairman.
Paddy Casey, Co-founder at The Unit, said: “I would personally like to welcome Srdan to the team here at The Unit; I am very excited about the wealth of experience he can bring to the table.
“At The Unit, we have established a reputation for designing and developing robust, scalable platforms, and the addition of Srdan to the team will allow us to do that, while producing products of an even stronger quality.
“Our experienced developers, designers and technical professionals strive to ensure we can support project development and delivery, and we feel Srdan is perfectly positioned to lead our efforts in doing that.
“With our recent expansion into new territories, a brand refresh and some high-profile names like Srdan joining the team, we are well placed to build on our past success and continue to make our mark on the industry.”
Srdan Srepfler added: “It is a pleasure for me to join the team at The Unit. This is a fast-growing and exciting business, and it’s the perfect time for me to take my next step in the iGaming industry.
“I am thrilled to become a part of The Unit’s ambitious plans for growth in the coming years, and I look forward to starting on some of the upcoming projects as part of the company’s next stage of growth.
“I have spent many years developing bespoke backends with emphasis on scalability, resilience and business flexibility. This is something I am keen to continue at The Unit, and I am very pleased to be given this opportunity. I can’t wait to get started with an experienced team of fellow professionals and to help steer the next stage of The Unit’s journey.”
The post THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING appeared first on European Gaming Industry News.
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