Balkans
A Successful Debut for SYNOT Group at BEGE Expo
The SYNOT Group participated in the prestigious BEGE (Balkan Entertainment and Gaming Expo) in Sofia for the first time this year. The event, one of the most significant gaming exhibitions in the Balkan region, held on November 27 and 28, with SYNOT presented as an exhibitor at booth no. 2.18.
Key companies within the SYNOT Group, including SYNOT W, SYNOT Games, and SYNOT Interactive, were represented at the expo. Visitors had the opportunity to discuss potential collaborations in both land-based and the online gaming industry.
“BEGE Expo was a great success for us. The exhibition in Sofia is renowned for its popularity across the Balkan region, and despite this being our first time exhibiting, our booth attracted a large number of visitors not only from Bulgaria but also from other countries in the region, such as the North Macedonia, Serbia, Croatia, Romania, Greece, Cyprus, Poland, and the Baltic states. During the two days of the expo, SYNOT’s sales team signed several deals, which is another evidence for the important role of our brand in this region,” said Stanislav Stanev, SYNOT Group’s International Business Development Director.
The MAGIC BALL LINK progressive multigame jackpot system attracted significant attention. This system offers a 4-level linked bonus jackpot common for all game titles. Visitors had the chance to try out eight popular linked games, including fan favourites such as Aztec Jaguar, Tiki Princess, and Legend of Medusa. MAGIC BALL LINK was showcased in modern UP2-32 cabinets, featuring cutting-edge design, three 32″ screens, and high-performance hardware components.
Another major highlight was the SUPER LINK system, offering up to 20 linked titles with a “linked bonus” and Pay-to-Win features. This system was displayed in both AWP and VLT versions within the elegant Eclipse FL-32 cabinets.
Visitors also explored further products such as the Explosive Games Premium+, Firebird Blue and Firebird Red gaming systems displayed in the UP1-27 and UP2-32 cabinets. These systems offer a wide range of games from classic fruit to themed ones, including Hold & Respin titles.
In the online gaming section, SYNOT Games showcased its extensive portfolio of online slots, while SYNOT Interactive presented its comprehensive iGaming solutions.
A notable milestone was the nomination of the MAGIC BALL LINK product for an award at the 15th BEGE Awards in the “Jackpot System of the Year 2024” category. This nomination further underscores the quality and innovation of SYNOT Group’s products.
“Participating in BEGE Expo represents another significant step in our expansion within the Balkan market. We were delighted by the interest in our products and held many productive discussions during the expo. We are proud to have been part of such a prestigious occasion this year,” said Roland Andrýsek, SYNOT Group’s Sales Director.
The post A Successful Debut for SYNOT Group at BEGE Expo appeared first on European Gaming Industry News.
Admiralbet.bg
CT Interactive goes live on Admiralbet.bg
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CT Interactive is thrilled to announce a new partnership with Admiralbet.bg, a well-established global operator with decades of experience and presence across multiple European markets, including Germany, Croatia, Montenegro, Romania, Bosnia and Herzegovina, and Serbia. Following its official launch in Bulgaria in October 2025, Admiralbet.bg will offer Bulgarian players access to CT Interactive’s full portfolio.
The partnership will bring a wide range of high-quality and popular titles to players, including Lucky Clover, Win Storm, 40 Treasures, King of Clovers, and Chilli Fruits, known for their engaging gameplay, dynamic features, and well-designed math models.
“This strategic collaboration with Admiralbet.bg reinforces our commitment to the Bulgarian market and our mission to deliver top-quality gaming content to local players,” said Todor Botsev, Business Development Manager EMEA & Asia at CT Interactive.
“With over 250 premium titles integrated on Admiralbet.bg, we are taking another key step toward building a sustainable and high-quality iGaming experience in Bulgaria,” added Martin Ivanov, Chief Operating Officer at CT Interactive.
“We are extremely excited about our collaboration with CT Interactive. This partnership allows us to offer our users a wide range of high-performing games and strengthens our position as a market leader,” commented Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg.
Through this partnership, CT Interactive and Admiralbet.bg aim to elevate the digital entertainment experience and contribute to the continued growth of Bulgaria’s regulated iGaming sector by providing players with diverse and premium gaming offerings.
The post CT Interactive goes live on Admiralbet.bg appeared first on European Gaming Industry News.
Amusnet
Amusnet Donates a New RFID System to Sofia Library
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In the heart of Sofia, on Slaveykov Square, there is a place where generations have sought and found knowledge, inspiration and silence — the Sofia Library. For almost a century, it has been a magnetic centre for everyone eager to learn and explore.
On its 97th anniversary, the library took another step forward from tradition to the future. Its doors now open not only to the world of literature but also to the digital era, thanks to a new RFID system donated by the Bulgarian software company Amusnet.
The system, installed at the library’s main entrance, enhances security by preventing the unauthorised removal of valuable editions. Yet its importance goes far beyond that. It lays the foundation for the complete modernisation of the processes within this 97-year-old institution.
“The Sofia City Library is part of the cultural memory of our city. We are honored to contribute to its digital transformation so it can continue to inspire generations to come,” said representative of Amusnet.
Radio Frequency Identification (RFID) is a technology that enables contactless recognition and tracking of objects. In libraries, it is applied through microchip tags placed on each book. Unlike traditional barcodes, RFID can read and record information regardless of the tag’s position, surrounding environment or visibility. This allows for faster processing, automated sorting and inventory checks without the need to remove books from the shelves.
Readers can now easily borrow and return books independently, while librarians can focus on what matters most — the connection between people and knowledge.
Welcoming thousands of visitors each month, the Sofia Library continues to evolve. The introduction of RFID technology marks a new beginning which bridges tradition and innovation.
The post Amusnet Donates a New RFID System to Sofia Library appeared first on European Gaming Industry News.
Alina Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet
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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.
ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.
In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.
The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.
Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”
Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”
The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.
The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.
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