Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
Amusnet
Amusnet Strengthens Asian Expansion Strategy with Strong Presence at SiGMA Asia Manila 2026
Amusnet is going to participate in SiGMA Asia Manila 2026. This year’s participation marks a special milestone as Amusnet celebrates its 10th anniversary.
Against the vibrant backdrop of Manila, one of Asia’s fastest-growing gaming hubs, Amusnet will present a portfolio designed to reflect both its international expertise and its strong commitment to localised player experiences. The company’s presence at SiGMA Asia is about unveiling games and products for online casino, live casino and land-based, while building long-term partnerships and deepening its strategic footprint across the Philippines and the wider Asian market.
“SiGMA Asia represents an important strategic opportunity for Amusnet as we continue to strengthen our footprint across the Philippines and the wider Asian region. The market demonstrates exceptional growth potential, and our focus remains on delivering localised gaming experiences, building strong partnerships, and expanding sustainably in one of the industry’s most dynamic regions. Celebrating our 10th anniversary makes this year’s participation even more special for us,” said Desieriel Agdeppa, Director Philippines at Amusnet.
At the heart of the showcase will be Golden Tiger 1000, one of the standout titles leading Amusnet’s Online Casino presentation. Inspired by themes and mechanics that resonate strongly with Asian audiences, the game embodies the company’s ongoing focus on combining engaging storytelling, dynamic gameplay, and entertainment-driven features. Set against a vibrant Asian-inspired backdrop, every spin is a joyful chase for rewards. Stacked symbols, cheerful Wild Tigers and the Respin Feature keep the reels full of surprises, while multipliers can boost wins up to 25,000x the bet.
Alongside it, visitors will discover a diverse lineup that includes Coin Gobbler, 20 Golden Coins: Reel Fishing, Wenshi Lion, Hot Deco Super Pot, Roman Coins, Asian Palace, 40 Extra Crown Triple Boost Golden Coins Link, Crazy Red, Clover Super Pot and Gorgon’s Luck.
The experience extends beyond individual titles. Amusnet will also demonstrate how its broader engagement ecosystem supports operators through tools such as Golden Coins Link, Tournaments and the Bonus Platform, solutions created to enhance retention, increase engagement and deliver more personalised player journeys.
The company’s Live Casino offer will bring another layer of excitement to the exhibition floor. Designed to blend immersive entertainment with high-energy gameplay, the showcase will unveil new products like Golden Goal Roulette, Eye of Ra Roulette 2000x, Candy Wheel and Vegas Gobbler LIVE, highlighting the company’s ambition to continuously evolve the live gaming experience for players and operators alike. The portfolio will also feature existing titles such as Virtual Monaco 72x, Space 120x, Vegas Roulette 500x, Showtime Roulette 500x, Football Thrill, Dynamic Roulette 120x, Live European Roulette and Speed Baccarat.
Amusnet will also highlight selected solutions from its Land-based portfolio, further demonstrating the company’s comprehensive multi-channel strategy. Among the products on display will be the Type S 55J cabinet with a striking 55-inch J-curved monitor and Jackpot Signage, designed to deliver enhanced visual impact and elevated player engagement on the casino floor.
Type S55J slot cabinets will be powered by the Amusebox 3.0.0 software. The showcase will highlight the Golden Coins Link jackpot and the renowned Jackpot Cards Plus systems. One of Amusebox’s 3.0.0 key advantages is its ability to run Jackpot Cards Plus and Golden Coins Link simultaneously on a single machine, providing operators with greater flexibility and players with enhanced jackpot opportunities.
The presentation will also include specially developed Golden Coins Link titles and popular Triple Boost games, such as 40 Power Hot Triple Boost, 40 Vampire Beast Triple Boost, 40 Extra Crown Triple Boost and Trophy Rush Triple Boost Golden Coins Link, all designed to deliver engaging bonus features and dynamic gameplay.
Completing the land-based showcase, Amusnet will present an advanced roulette centre with four terminals, combining modern design, seamless functionality and interactive multiplayer gameplay, further reinforcing the company’s commitment to innovative casino entertainment solutions.
For Amusnet, SiGMA Asia Manila 2026 comes at a particularly important moment in the company’s regional journey. Asia continues to emerge as one of the most dynamic and strategically important markets in the gaming industry, offering significant opportunities for innovation, expansion and long-term collaboration.
As the company celebrates ten years in the industry, its presence in Manila reflects not only how far Amusnet has come, but also where it is heading next. With a strategy centered on localised content, scalable gaming solutions and strong regional partnerships, Amusnet continues to position itself as a trusted and forward-looking provider for the evolving Asian gaming landscape.
The post Amusnet Strengthens Asian Expansion Strategy with Strong Presence at SiGMA Asia Manila 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Playson Secures Approval from PAGCOR for Game Distribution in Philippines
Playson, the accomplished digital entertainment supplier, has secured approval from the Philippine Amusement and Gaming Corporation (PAGCOR) for the distribution of its games in the regulated Philippine market.
The approval was achieved through close cooperation between Playson and its aggregation partner, Light & Wonder, enabling Playson’s portfolio to be made available to licensed operators in the Philippines.
The project was delivered in a matter of days through a coordinated effort across Playson’s and Light & Wonder sales, integration, architecture and compliance teams. From a technical perspective, the process was completed with no major market-entry or infrastructure changes needed, as Playson’s platform was already prepared to meet the relevant specifications.
The milestone marks a new regulated market entry for Playson, which already operates in 27 regulated markets worldwide. PAGCOR approval further reinforces the company’s position as a recognised entertainment supplier with a strong and expanding compliant markets’ presence, and for delivering high-quality gaming content to operators and players around the world.
Ben Wood, Chief Commercial Officer at Playson, said: “Securing PAGCOR approval is an important step in Playson’s continued regulated-market growth. The Philippines represents an exciting opportunity for the business, and we are delighted to have achieved this milestone in cooperation with our valued aggregation partner, Light & Wonder.
“This approval reflects the strength of our platform, the readiness of our technology and the expertise of the teams involved. We are proud to bring Playson’s product suite to a new audience and to further strengthen our international presence.”
The post Playson Secures Approval from PAGCOR for Game Distribution in Philippines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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