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Atlaslive Positioned for Full Compliance with Brazil’s New iGaming Regulations

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As Brazil’s new regulatory framework for iGaming takes shape, Atlaslive has strategically positioned itself as a leader in compliance, ready to support operators navigating these comprehensive standards. Brazil’s legislation mandates strict adherence to player registration protocols, Know Your Customer (KYC) standards and responsible gambling practices — all essential for protecting consumers and ensuring industry transparency​

Achieving Compliance: Certifications That Cement Atlaslive’s Leadership

To meet Brazil’s rigorous technical standards, Atlaslive has secured all necessary certifications, including a GLI Certification against Brazilian regulation. These certifications underscore the platform’s unwavering commitment to fair play, security, and operational integrity.

In addition, Atlaslive has achieved ISO/IEC 27001:2022 certification, a globally recognized standard that establishes stringent requirements for information security management systems (ISMS). This certification highlights Atlaslive’s ability to effectively manage risks related to data security while ensuring the highest levels of protection for user and partner information. This achievement reinforces that Atlaslive’s internal IT systems meet the strictest global standards, giving operators and players alike unparalleled confidence in the platform’s reliability.

Together, these certifications exemplify Atlaslive’s dedication to combining technical excellence, robust security, and operational integrity. They solidify the platform’s standing in the Brazilian market and affirm its readiness to exceed expectations in any regulatory environment.

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Unmatched KYC Standards at Atlaslive

At Atlaslive, Know Your Customer (KYC) practices are not just about compliance — they are the cornerstone of building trust and ensuring seamless user experiences. With the increasing demand for secure, efficient onboarding in Brazil’s highly regulated market, Atlaslive has developed a KYC framework that combines innovation, speed, and reliability.

A key example of this is Atlaslive’s strategic partnership with Legitimuz, Brazil’s leading provider of identity verification and facial recognition technology, and CAF, a global provider of identity verification solutions. By integrating Legitimuz’s state-of-the-art tools, Atlaslive has enhanced its KYC processes, enabling clients to complete player registration up to 30% faster. Leveraging features such as 3D facial recognition, automated document verification, and real-time biometric analysis, Atlaslive Platform ensures players are verified within 30 seconds, dramatically reducing friction without compromising security.

Atlaslive leverages CAF’s Bet ID technology to address critical issues of fraud prevention, user verification, and compliance with regulatory frameworks. CAF’s solution integrates a powerful combination of technologies for identity verification, including robust document validation and AI-powered facial recognition. Bet ID not only facilitates identity verification but also offers continuous monitoring of user behavior, enabling the detection of suspicious activities such as account takeovers. Other key features include digital identity, data protection, and money laundering prevention.

Beyond speed, Atlaslive’s KYC solution is designed to address critical compliance challenges. Robust automated workflows reduce the risk of human error while flagging high-risk users for further review, adding an essential layer of fraud prevention.

Additionally, Atlaslive’s KYC practices are tailored for scalability. Whether an operator manages hundreds or millions of users, the platform seamlessly adapts to handle fluctuating demand, ensuring consistent performance during high-traffic periods. By integrating advanced analytics, Atlaslive also empowers operators with actionable insights into user behaviors and patterns, enhancing their ability to identify and mitigate risks proactively.

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With its unwavering commitment to secure, efficient, and compliant KYC practices, Atlaslive not only simplifies onboarding for operators but also builds a foundation of trust for players. By combining the latest technological innovations with a user-centric approach, Atlaslive sets the standard for KYC excellence in the Brazilian iGaming market and beyond.

Ensuring Compliance and Promoting Responsible Gaming

In the evolving Brazilian iGaming market, responsible gaming isn’t just a regulatory requirement — it’s a moral imperative. Atlaslive’s platform is built with cutting-edge features designed to safeguard players while enabling operators to remain compliant with Brazil’s local guidelines and broader global standards.

Atlaslive’s commitment to responsible gaming goes beyond the basics. By leveraging predictive analytics and machine learning, our platform actively monitors player behaviors, detecting patterns that may indicate risky or compulsive gambling. Operators can set customizable limits for players based on their betting history, flag unusual activity, and apply tailored interventions to mitigate harm.

For example, if a player exhibits strong betting patterns indicative of problem gambling, operators can use our platform’s tools to set personalized deposit or bet limits or restrict access entirely. Combined with real-time analytics and over 200 behavioral triggers, Atlaslive offers unmatched precision in identifying at-risk users.

The Responsible Gaming section of the Atlaslive platform provides players with the tools they need to maintain control of their gaming habits. Key features include:

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  • Self-Exclusion Options: Players can opt out for durations ranging from 1 day to permanently, ensuring they can take a break when needed.
  • Spend and Time Limits: Customizable spend limits for sportsbooks or casinos help players manage their finances effectively.
  • Reality Check Notifications: Regular reminders, configurable from 1 minute to 2 hours, keep players aware of their gaming activity.

These tools not only help players make informed decisions but also align operators with global best practices, reducing the risk of regulatory breaches.

Responsible gaming and risk management go hand in hand. Atlaslive uses real-time fraud detection powered by advanced data analytics and machine learning to monitor betting patterns, detect suspicious activity, and prevent fraudulent behavior such as account takeovers, arbitrage betting, and money laundering. Operators are equipped with customizable tools, such as player-specific limits or maximum win thresholds, to further mitigate risks.

By integrating risk management and responsible gaming practices, Atlaslive ensures a secure and enjoyable environment for players while enabling operators to maintain compliance, avoid hefty fines, and protect their reputations.

Atlaslive: a Trusted Partner for Operators Entering the Brazilian Market

With the regulatory landscape rapidly evolving in Brazil, Atlaslive is uniquely positioned to support iGaming operators through its certified iGaming Platform and KYC innovations. By integrating compliance-driven technology, Atlaslive provides operators with reliable tools to meet the high standards expected in Brazil’s regulated environment.

Atlaslive recognizes that the iGaming landscape is constantly evolving, with new challenges and opportunities emerging every day. To stay ahead, our platform undergoes regular updates, incorporating the latest industry security protocols and insights. This adaptability ensures operators remain compliant with the strictest regulations while continuing to provide a safe, responsible gaming experience for all players.

With these features, Atlaslive combines the power of technology, adaptability, and a player-centric approach to set the standard for responsible gaming in the Brazilian market and beyond.

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About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Positioned for Full Compliance with Brazil’s New iGaming Regulations appeared first on European Gaming Industry News.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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