Latest News
BETBY Launches “MAKE YOUR MOVE” Campaign Featuring Magnus Carlsen

BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the critical challenges operators face in the competitive iGaming industry – accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success.
By partnering with Magnus Carlsen as the face of “Make Your Move”, BETBY seeks to motivate operators worldwide to take charge of their growth by selecting a reliable and forward-thinking sportsbook partner. In the campaign video, Carlsen is depicted strategizing and evaluating various scenarios before making the decisive move that secures victory, symbolizing the thoughtful decision-making required for success in the iGaming world.
Pierre Pulis, Head of Marketing at BETBY, said: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with BETBY’s mission. As a five times Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape. With Magnus as the face of our ‘Make Your Move’ campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”
The post BETBY Launches “MAKE YOUR MOVE” Campaign Featuring Magnus Carlsen appeared first on European Gaming Industry News.
Latest News
SlotMatrix unleashes Vulcan’s Gold fiery forge

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The post SlotMatrix unleashes Vulcan’s Gold fiery forge appeared first on European Gaming Industry News.
Latest News
TaDa Gaming Releases Lucky Macaw

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TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.
Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
His offer is for Hold & Respin, free spins, multiplier Wilds and four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand 1000x for six, 10, 14 and 18 cash symbols respectively. Win values are dynamically dependent on the wager and are shown on the wooden signpost to the left of the grid.
Highly colourful and polished graphics include the compass, telescope and anchor symbols. Pirate Coins and Gold Bags are cash symbols.
Just one cash symbol may trigger Hold & Respin randomly but landing five or more in the base game will guarantee the bonus. A toe tapping soundtrack adds to the jolly pirate vibe, while a barrel of gold coins fills with every spin. If it randomly bursts its sides, the bonus Hold & Respin game can also trigger.
All cash symbols on the reels will carry over to the bonus game however it triggers and three free spins will be awarded. Each time another cash symbol lands, the counter will reset the free spins to three.
Blank positions, Gold Bag and Pirate Coin cash symbols only will appear in the bonus game and symbols will lock in place with each spin. They can also increase in value after every spin and, if players fill the grid entirely, a random additional multiplier of 2x, 3x or 5x will be applied to the winnings.
Captain Macaw is also the Wild – but with the ability to randomly apply a 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied.
For players who want quick results, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one Gold Bag and one Multiplier Wild to 2x will appear.
With 5000x max win and low volatility, Lucky Macaw is designed for casual and time pressed players.
Sean Liu, Director of Product Management, TaDa Gaming, said: “Having established TaDa as the home of innovative mechanics and balanced maths models, Lucky Macaw raises the game for polished visuals and smooth animations, delivering true entertainment.”
The post TaDa Gaming Releases Lucky Macaw appeared first on European Gaming Industry News.
Elantil
Wicked Games Enters into Partnership with Elantil

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Wicked Games has entered into a new partnership with Elantil, the next-generation iGaming platform and marketplace. The partnership will see Wicked’s full portfolio of slots and Live products distributed through Elantil’s operator network, ensuring partners worldwide can easily access and integrate Wicked’s growing range of titles.
For operators, this means instant availability of Wicked’s bold, innovative and tongue-in-cheek games, all through the streamlined Elantil platform. For Wicked Games, it marks another key milestone in scaling distribution and reaching new audiences across regulated markets.
“We are thrilled to bring our full portfolio of games to operators through Elantil’s marketplace. Working with Amnon and the team has been an absolute pleasure, and their professionalism, vision, and genuine passion for building strong partnerships made this collaboration a very natural step for us. We are excited about the opportunities ahead and look forward to growing together with Elantil and their partners,” said Khadija El Abi, Head of Partnerships at Wicked Games.
“Integrating Wicked Games into our ecosystem was not just about adding another content studio, but aligning with matching visions. Their innovation and ours align, and now operators will feel the impact in their product lineups immediately,” said John Debono, CTO at Elantil.
The post Wicked Games Enters into Partnership with Elantil appeared first on European Gaming Industry News.
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