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SOFTSWISS Expands Men’s Health Initiative with Global Movember

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SOFTSWISS, a leading iGaming software provider, is strengthening its commitment to men’s health with an expanded lineup of activities for Movember, an ambitious initiative focused on saving the lives of men all around the world.

Building on the success of its debut participation in 2023, the company is stepping up its efforts to support both physical and mental well-being while encouraging open communication among employees. With the slogan ‘Talk It Out! Act It Out!’, the 2024 campaign highlights the importance of addressing critical health issues, including prostate and testicular cancer, as well as mental health challenges. Launched two decades ago, Movember has grown into a global movement with over five million supporters, aiming to measurably improve health outcomes for men by 2030.

This year, eleven SOFTSWISS’ senior and middle managers have stepped forward as project ambassadors, using their social media platforms to raise awareness. The popular Moustache Challenge will also feature participants starting November clean-shaven and proudly showcasing their moustaches at the month’s end. New activities include launching an anonymous mental health support channel for SOFTSWISS’ staff in collaboration with an online psychological counselling service. Additionally, to fully bring the campaign to life across SOFTSWISS offices, a table football tournament will be held in Warsaw, Poznan, and Tbilisi.

Ivan Montik, Founder of SOFTSWISS, commented: “Without good health, we cannot thrive in life or in business. In our busy lives, it is too easy to overlook our well-being. At SOFTSWISS, we wholeheartedly embrace the ‘WE CARE’ value – not only in our work but also in caring for ourselves and each other. This Movember, we encourage everyone to take a moment to reflect on what truly matters. Prioritising self-care is essential for building a successful future. Together, we can foster a culture of health and well-being that strengthens our community.”

Movember is part of a broader set of impactful initiatives supported by SOFTSWISS, including global health campaigns like Pink October, during which the company reimburses ultrasound and mammogram tests for its female employees. SOFTSWISS’ commitment to fostering top-tier working conditions has been well-noticed in the iGaming industry. Earlier this year, the company was honoured with the prestigious “Employer of the Year” nomination win at the SBC Awards.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Expands Men’s Health Initiative with Global Movember appeared first on European Gaming Industry News.

Firecracker Frenzy™ Money Toad™

Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™

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Greentube is leading players on a memorable adventure through ancient China with Firecracker Frenzy™ Money Toad™, its newest five-reel slot game where rockets and pathways spark exciting action with each spin.

Set against the stunning scenery of China, the game features the mythical Money Toad, leading players through a realm of amazement and wealth.

The Firecracker Frenzy™ Trail aspect is central to the gameplay experience and may result in the potent Lock ‘N’ Spin bonus. In this area, players can hit Mystery Rocket symbols that randomly disclose purple, red, or green rockets. Every disclosed rocket might add to its respective trail as players progress towards earning bonus rewards.

When one or more trails are finished, the Lock ‘N’ Spin activates with unique modifiers in effect (Extra Rows, Zone Boost & Coin Boost). By accumulating sufficient coins in the marked areas on the reels, a multiplier beside the area increases certain coin values and boosts a random count of coins on the reels by one or more.

In the Lock ‘N’ Spin bonus, every spot on the grid turns into a separate reel. The feature starts with three spins and resets to three each time a new symbol lands, keeping the action ongoing as Coin symbols, Mystery Coins, Trail Feature symbols, and Jackpot symbols show up.

Jackpots can be won by gathering all matching Jackpot Letter symbols, and at the conclusion of the bonus, all Coin values displayed on the screen are summed up, including any finished jackpots, to yield potentially impressive payouts.

In certain markets, participants can also instantly unlock the Lock ‘N’ Spin bonus through the well-known Bonus Buy feature.

Firecracker Frenzy™ Money Toad™ represents the newest addition to Greentube’s expanding collection of high-quality slot games, succeeding recent launches like Gorilla Cash™ and Enchanted Pegasus™ BOOM.

Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Firecracker Frenzy™ Money Toad™ delivers an exciting blend of mythology, atmosphere and innovative bonus mechanics and features. The slot also boasts visually stunning graphics that perfectly captures the magic of ancient China.

“The Firecracker Frenzy™ Trails bring a fresh sense of anticipation to every spin, while the Lock ‘N’ Spin feature offers multiple ways to unlock wins.”

The post Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aurimas Šilys

REEVO Announces Partnership with Betsafe

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REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.

Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.

Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.

This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.

Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives

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When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.

That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.

For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.

The Social Model

“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.

The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.

Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.

The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.

Community Ambassadors

The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.

The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.

This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.

Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.

“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.

Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.

The Gender Metric

One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.

The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.

The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.

Seventeen Years

Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.

Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.

American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.

The post Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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