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Groove Makes Strategic Strides in Georgia with Team Visit

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Platform and aggregator Groove has marked a key milestone in Georgia, solidifying its presence with a special visit from Social Media Brand Marketing and Senior Account Manager, Rachel Tourgeman. Rachel, a pivotal figure in Groove’s rapid expansion, was hosted by SmartSoft, one of the region’s leading players, as she took part in an immersive exploration of Georgia’s potential and opportunities within the iGaming industry.

Groove, known for its cutting-edge technology and innovation, continues to revolutionise the iGaming sector with its comprehensive platform and game aggregator. Its portfolio now boasts over 15,000 games from more than 100 top-tier providers, adding over 100 new titles every month, ensuring operators and casinos always have fresh content to captivate players.

From humble beginnings with a few small accounts, Rachel has proven her expertise by turning them into success stories almost overnight. Since joining Groove mid-pandemic in 2020, she has become an integral part of the company, wearing many hats and driving the brand’s growth on multiple fronts.

Whether it’s fostering client relationships, attending major conferences, or now managing Groove’s press releases and social media strategies, her dedication has been tireless. Her visit to Georgia was not just a testament to her commitment but also underscored the region’s growing importance in Groove’s global ambitions.

Georgia, along with key markets like Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia, serves as a strategic hub for Groove’s operations in Eastern Europe and Central Asia. These regions provide not only fertile ground for business but also insights into diverse cultural, political, and regulatory environments, essential knowledge for scaling globally.

Rachel’s visit focused on refining marketing strategies and strengthening account management, working closely with the Groove Georgia team to ensure seamless cross-border collaboration.

“It was lovely catching up with our team in Georgia,” Rachel commented, highlighting the productive sessions she held on marketing and account management. ” These few days with SmartSoft and the Groove Georgia team really show that this region is a powerhouse within the global industry.”

Groove’s entertainment and technology ecosystem is also packed with powerful marketing tools, like free spins and interactive features, alongside data-driven analytics, giving businesses the tools they need to thrive in an ever-competitive market.

Groove’s expansion into regions like Georgia demonstrates its forward-thinking strategy, combining local expertise with global ambitions. With a strong team on the ground, and key players like Rachel Tourgeman driving the charge, Groove is poised for even greater success.

Yahale Meltzer, COO and Co-founder of Groove, echoed her sentiments, underscoring the strategic importance of Georgia within the company’s long-term plans. “Georgia is an important strategic centre for Groove,” Meltzer noted. “I am delighted Rachel was able to represent us with SmartSoft and discuss strategy with our team in Georgia. Groove is not just connecting the dots in Georgia, we are redrawing the map of the iGaming world.”

The post Groove Makes Strategic Strides in Georgia with Team Visit appeared first on European Gaming Industry News.

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Join N1 SEO Traffic Cup by N1 Partners: Only Performance Wins the Game

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N1 SEO Traffic Cup – the first tournament in the N1 Traffic Cups series by N1 Partners is gaining momentum. Throughout 2026, N1 Partners’ affiliates can expect a full-scale competitive roadmap: from individual cups to a global championship. The traffic tournament series will expand opportunities for teams focused on systematic performance growth and scaling their results.

The season kicks off with the N1 SEO Traffic Cup is an exclusive tournament for SEO teams featuring a level-based system and brand coefficients. Drive SEO traffic to N1 Partners’ casino and betting brands, earn points, and level up in the tournament – because the higher your Level, the better the prizes!

Current N1 Partners affiliates already driving SEO traffic to brands within the portfolio are automatically enrolled and registered in the tournament – for full registration details, please contact your account manager. 

New partners should register via the following link: https://n1.partners/traffic-cups

Tournament period: March 1 – April 30, 2026
Results: May 10, 2026
Participation requirement: generate at least 20 FTDs per product during the tournament period to be included in the list of participants.

Tournament Mechanics 👇🏼

  • The N1 SEO Traffic Cup features a level-based system where rewards depend on your N1 Cup Score – the total number of points earned.
  • The more brands you work with, the higher the coefficient – and the higher your final N1 Cup Score.
  • N1 Cup Score = FTD × Brand Coefficient
  • 1 point = 1 FTD

More brands – higher results 👇🏼

The number of brands affects the coefficient as follows: https://bit.ly/n1seotrafficcup_launch_europeangaming

  • 1 active brand: coefficient 1x
  • 2–3 brands: coefficient 2x
  • 4–5 or more brands: coefficient 5x

Prizes & Rewards 👇🏼

There are 4 prize levels in total. Each team that earns the required number of points and reaches Level 1, 2, 3, or 4 will be able to choose a prize from the corresponding prize pool or receive its cash equivalent:

Level 1: 7,000+ points – €25,000 per team

Level 2: 3,500–6,999 points – €15,000 per team

Level 3: 1,500–3,499 points – €7,000 per team

Level 4: 500–1,499 points – €5,000 per team

Among the prizes: trips to the world’s top sporting events – from Formula 1 in Monaco to the 2026 FIFA World Cup matches in the USA, a zero-gravity flight experience, an all-inclusive dream vacation in the Maldives, BMW and Ducati bikes, Apple gadgets, Cartier jewelry, Rolex watches, and much more.

Attention: multiple teams can qualify within each level. This means your final result depends solely on your own performance – the volume of traffic generated and the number of brands you work with. Each team receives the reward assigned to its respective prize level.

Even if you don’t hit a prize level, you’re still in the game – three bonus prizes will be raffled: an iPhone, a PlayStation 5 Pro, and exclusive merch.

“N1 SEO Traffic Cup is not just a tournament, but a systematic growth tool for SEO teams. We set out to create a mechanic that rewards not only volume, but also a strategic approach to working with brands. The level-based system and brand coefficients allow partners to directly influence their results and scale them consciously. In 2026, we are focusing on performance, transparency, and long-term partnerships – and this tournament marks a new chapter in N1 Partners’ large-scale promotional strategy,” – Alexa Bond, Head of Affiliates at N1 Partners.

Tournament details and registration are available via the link: https://bit.ly/n1seotrafficcup_launch_europeangaming

N1 SEO Traffic Cup – only performance wins the game!

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Feel the Thunder: Thor’s Hammer Time Brings Colossal Wins at Reflex Gaming

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Reflex Gaming, the largest independently owned omni-channel game supplier in the UK, is invoking the might of the gods with the release of Thor’s Hammer Time Thunder Zone, the thrilling sequel to its well-received Thor’s Hammer Time game.

Fueled by Yggdrasil, this high-volatility 6×3, 20-payline video slot harnesses the powerful essence of Asgard, delivering a storm-laden gaming experience filled with progressive jackpots, rising multipliers, and impactful bonus features.

Situated under a sky brimming with storms, where Thor’s hammer thunders with relentless strength, the game presents the Storm Eye, an electrifying core of energy that gains intensity as Lightning Prize symbols appear on the reels. These rewards drive the gameplay and can activate the Jackpot Reels feature, a trio of reels providing the opportunity to access Mini, Minor, Major, Ultra, or Mega jackpots as participants advance along the jackpot pathways. One of the jackpots is assured!

The storm escalates when the storm link function is triggered by 8 or more Lightning Prize symbols appearing on the reels. When activated, the grid changes into 18 separate reels in an exciting hold-and-spin feature filled with Lightning Prizes, Lightning Bolts, +1 Respins, and X-HAMMER symbols. As reels accumulate prizes, they transform into thunder zones, securing values that are amplified by the progressive thunder multiplier upon feature completion. Lightning bolt symbols can gather and merge all values from active thunder areas, resulting in significant fluctuations in win potential as the feature progresses.

The main goal is to complete six fiery thunder zones, immediately granting the Mega jackpot. Golden Bet can be engaged to enhance the likelihood of activating Storm Link and other essential features, while Bonus Buy options, where allowed, enable players to jump directly into the Storm Link feature for instant high-energy gameplay.

Commenting on the launch, Mat Ingram, CPO at Reflex Gaming, said: “Thor’s Hammer Time Thunder Zone takes everything players loved about the original Thor’s Hammer Time and turns the dial up even further.

“The Storm Link feature creates incredible tension, thunder zones keep building the potential, and the progressive jackpots add that extra level of excitement. It’s bold, cinematic and packed with energy, exactly the kind of high-impact experience players expect from Reflex games.”

The post Feel the Thunder: Thor’s Hammer Time Brings Colossal Wins at Reflex Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo

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Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.

Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.

Reinforcing a Leading Position in Latin America

At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.

A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.

Supporting Growth in a Competitive Market

As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.

Jana Filagina, Head of Commercial at Infingame, said:

“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”

Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.

About Infingame

With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.

Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.

Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].

The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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