Genius Sports has unveiled a new multi-year partnership focused on integrity, technology, and AI with the Pac-12 Conference (“Pac-12”) to enhance the future of legitimate and responsible sports wagering, integrity, fan interaction and revenue generation, as well as performance evaluation in collegiate athletics.

The collaboration strengthens Genius Sports’ position as the backbone of contemporary sports. Under the terms of the agreement, Genius Sports will implement GeniusIQ, its data and AI platform, at all venues for Pac-12 football and men’s and women’s basketball events – establishing a unified, smart framework for data tracking, video capture, real-time analysis, and commercial engagement.

Genius Sports and Pac-12 will work together on various innovations aimed at protecting integrity, enhancing the fan experience, and creating new revenue opportunities.

Permitted wagering and integrity protections

Genius Sports will act as the sole distributor of official data from Pac-12 events to authorized sportsbooks globally. In this position, the firm will implement a new Authorized Gaming Operator (“AGO”) initiative aimed at ensuring the integrity of Pac-12 events and safeguarding student-athletes.

Alongside removing negative and high-risk bet types, the AGO program will enhance transparency, information exchange, and collaboration among the Pac-12, Genius Sports, and authorized sportsbooks, while stopping prohibited bettors from making bets; all aimed at addressing the risk of corruption linked to betting and safeguarding student-athletes.

A fresh age of marketing focused on moments

Genius Sports’ Moment Engine allows brands to launch advertising in real-time during critical moments in Pac-12 games across broadcast, streaming, and digital platforms, turning live sports data into actionable advertising chances.

For Pac-12 advertisers, this opens up the chance to engage with significant Pac-12 moments that are crucial, immediately, with enhanced accuracy and on a larger scale.

Enhanced performance insights

The collaboration will also aid Pac-12 schools by providing the most cutting-edge performance analysis available worldwide.

Programs will utilize the GeniusIQ-enabled Performance Studio platform, offering coaches and athletes advanced analytics and video tools employed by most NBA and WNBA teams.

“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”

“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”

The post Genius Sports and Pac-12 Launch Comprehensive AI, Tech and Integrity Partnership to Fuel Regulated Betting, Moment-Based Ad Products and Analytics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

• The expanded collaboration offers official, low-latency video for the highest levels of Swedish football to enhance Genius Sports’ BetVision.
• Genius Sports has created the market for premium, official data to support licensed sportsbooks worldwide.

Genius Sports Limited has broadened its official data collaboration with Svensk Elitfotboll (“SEF”), the regulatory authority for Sweden’s premier soccer leagues, to incorporate official, low-latency video that will enhance its acclaimed BetVision offering.

Genius Sports, via its exclusive partnership with the European Leagues, owns the rights to collect and commercialize official data from the Allsvenskan and Superettan competitions, collaborating with licensed sportsbooks around the world. Now, due to its enhanced collaboration with the SEF, Genius Sports will also obtain low-latency video content.

BetVision revolutionizes live betting by merging live streams with embedded betslips, comprehensive AI-driven player statistics, and micro markets – all in one engaging experience that effectively boosts average stake size, time spent in stream, and player retention.

BetVision includes content from Serie A, Ligue 1, Brasileiro Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers, and many other prominent football tournaments.

The Allsvenskan season for 2026 begins on Saturday, April 4, and continues until November, offering sportsbooks significant content during the summer in addition to the forthcoming World Cup.

This collaboration guarantees that Swedish football content is embedded within the world’s largest sportsbooks, maximizing the league’s commercial presence.

“Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide,” said Steven Burton, Chief Partnerships Officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”

“Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF. “This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.”

The partnership follows a comprehensive strategic review of SEF’s international data and video rights, carried out in collaboration with its advisor, Commercial Sports Media.

The post Genius Sports Secures Long-Term Global Rights to Svensk Elitfotboll Official Data and Betting Video Streaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Genius Sports has announced a direct integration between its official Moment Engine and Magnite, the largest independent sell-side advertising platform.

The integration embeds Genius Sports’ verified, real-time sports signals directly into Magnite’s ClearLine platform for curation and activation. Through this integration, official in-game moments can be activated across premium CTV and digital inventory transacted through Magnite.

As live sports remain one of the few environments delivering mass, simultaneous attention, the ability to synchronise advertising and game action redefines how live sports inventory is authenticated, executed and measured.

The partnership reinforces Genius Sports’ role as the control layer connecting official league data, fan identity and intent data, and advertising execution, to efficiently and effectively monetize fans.

Genius Sports’ Moment Engine identifies meaningful in-game events as they occur and converts them into verified advertising signals that activate natively as Deals within the Magnite platform. Powered exclusively by official league data and enriched by the Genius Fan Graph of more than 250 million US consumers, the system pairs authenticated sports moments with deterministic fan identity.

During March Madness, for example, a decisive late-game scoring moment captured through official NCAA data is instantly converted into an authenticated advertising trigger inside ClearLine. That trigger activates a pre-configured Deal aligned to relevant fan audiences across premium CTV inventory, within seconds.

Because the signal is derived from official league data rather than delayed or probabilistic feeds, advertisers gain scalable, real-time access to peak engagement windows within their existing programmatic media buying workflows.

By synchronising authenticated league data with deterministic fan identity inside scaled SSP infrastructure, Genius Sports shifts live sports advertising from contextual approximation to authenticated execution. The result is greater precision and increased value for premium inventory.

These real-time signals complement Magnite’s made-for-live-streaming capabilities, including Live Scheduler, the industry’s first standardized framework to plan, activate, and measure live CTV advertising. By embedding official sports triggers directly within ClearLine, advertisers can align messaging with the pace of the game without relying on external overlays or inferred data sources, delivering differentiated access to premium live sports environments.

The solution is expected to be available in time for the 2026 NCAA Division I men’s and women’s basketball tournaments, providing brands scaled access to authenticated live sports signals during one of the most valuable advertising windows of the year.

Upon closing of the previously announced acquisition of Legend, Genius Sports will expand the Moment Engine with additional fan audiences and engagement signals from Legend’s digital sports and gaming media network. Combined, these capabilities will help brands and media owners activate around live moments with measurable outcomes, supporting participation-driven monetization across the fan journey.

“This marks a structural shift in how live sports is monetized in digital environments. For the first time, advertisers can activate against official, verified sports moments inside scaled programmatic infrastructure in real time. By combining exclusive league data, deterministic fan intelligence, and premium supply, we are building the control layer for live sports advertising,” said Josh Linforth, Chief Revenue Officer at Genius Sports.

“By layering the Genius Sports Moment Engine into our platform, we’re delivering the precision and speed that live sports demand. This synchronization allows advertisers to align their messaging with the pulse of the game across our premium publisher footprint. Providing this level of accuracy and contextual relevance is a game changer for how the industry values and monetizes live streaming,” said Mike Laband, Group SVP, US Revenue at Magnite.

The post Genius Sports Integrates Moment Engine with Magnite Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.