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U.S. Lottery Market Trends, Competition, and Forecast 2024-2028 – Analysis of Growth Projections and Business Opportunities for Scratch-off Games, Terminal-based Games and Sports Lotteries

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The “U.S. Lottery Market Trends and Forecast 2024-2028” report has been added to ResearchAndMarkets.com’s offering.

The U.S. lottery market is forecasted to grow by USD 43 billion during 2023-2028, accelerating at a CAGR of 6.79% during the forecast period.

The report provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

The market is driven by growing adoption of marketing strategies to increase ticket sales, high penetration of smartphones, and growing popularity of lottery due to low adoption cost and easy availability.

This study identifies the emergence of advanced technologies as one of the prime reasons driving U.S. lottery market growth during the next few years. Also, growing use of lottery money for good cause and growing focus on ensuring security of lotteries will lead to sizable demand in the market.

The U.S. lottery market is segmented as below:

By Type

  • Scratch-off Games
  • Terminal-based Games
  • Sports Lotteries

By Platform

  • Traditional
  • Online

The robust vendor analysis in this report was designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading U.S. lottery market vendors. Also, the lottery market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

A selection of key companies profiled in this U.S. lottery market report includes, but is not limited to:

  • Arizona Lottery
  • Connecticut Lottery Corp.
  • Florida Lottery
  • Illinois Lottery
  • International Game Technology plc
  • New York State Gaming Commission
  • Pennsylvania Lottery
  • Pollard Banknote Ltd.
  • Scientific Games LLC
  • Texas Lottery Commission

For more information about this report visit researchandmarkets.com/r/r16tnr

 

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Lotto.com Celebrates 4 Million Customers and Over $150 Million in Winnings Since Launch

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Lotto.com, the nation’s first online lottery platform to digitally deliver draw games and scratch tickets, has announced a major milestone – reaching 4 million customers, and counting, in less than five years since launching in Spring 2021. As the fastest-growing lottery courier platform, Lotto.com continues to redefine accessibility and convenience for players nationwide.

Customers have collectively won over $150 million in prizes through Lotto.com, including $90 million in draw wins and $63 million in scratch wins, with more than 7 million winning tickets ordered on the platform. These results highlight the excitement, ease and trust players have in Lotto.com’s modern approach to lottery.

“Reaching 4 million customers and seeing over $150 million in winnings go back into the hands of our players is an incredible achievement for our team. We are proud to be the platform so many people trust and remain committed to driving growth that generates incremental returns to good causes in the states we operate in,” said Tom Metzger, CEO of Lotto.com.

To celebrate this milestone and kick off 2026, Lotto.com is offering new customers a free Powerball ticket using promo code PBJP26, available now through June 30, 2026. This offer applies in all Lotto.com states excluding New York and Maine. Service fees apply. See Lotto.com for full terms and details.

Lotto.com currently operates in 11 states – including Arizona, Arkansas, Colorado, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, and Oregon, with plans to expand into more states soon.

The post Lotto.com Celebrates 4 Million Customers and Over $150 Million in Winnings Since Launch appeared first on Americas iGaming & Sports Betting News.

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SCCG Enters Strategic Arrangement with Vanguard Strategies to Advance a Breakthrough Digital Engagement Platform for the Global Lottery Market

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SCCG Management, a leading advisory firm in the global gaming industry, today announced that it has entered into a strategic arrangement with Vanguard Strategies involving proprietary intellectual property designed to redefine digital engagement across segments of the global lottery industry, with an initial focus on the U.S. lottery market.

The intellectual property provides the proprietary foundation for a fully integrated, regulator-compatible digital ecosystem intended to modernize how lottery stakeholders engage players, distribute content, and unlock new revenue streams across both retail and digital environments. The platform has been architected to align with existing regulatory frameworks while enabling meaningful expansion of participation, engagement, and monetization.

While specific technical and commercial details remain confidential, the underlying framework is designed to address long-standing structural limitations within the lottery sector—creating the potential for category-level innovation and substantial incremental revenue generation at scale.

Under the arrangement, SCCG will provide strategic advisory support, market positioning guidance, and selective industry engagement to help evaluate opportunities aligned with the platform’s long-term vision. The initiative is intended to surface interest from qualified stakeholders across the lottery ecosystem, including operators, suppliers, strategic partners, and institutional participants.

“This initiative represents a rare convergence of regulatory compatibility, digital innovation, and market-scale opportunity,” said Stephen Crystal, Founder and CEO of SCCG Management. “The lottery sector remains one of the largest and most under-digitized segments of regulated gaming. Working alongside Vanguard Strategies, we are approaching this thoughtfully and selectively, with a focus on long-term value creation rather than short-term exposure.”

The U.S. lottery market is one of the largest regulated gaming markets globally, generating sales of over one hundred billion dollars annually while remaining structurally constrained in terms of digital engagement. Solutions capable of operating within regulatory guardrails while meaningfully expanding participation and revenue potential remain exceptionally limited.

Additional information regarding the initiative will be shared on a confidential, case-by-case basis following initial discussions.

The post SCCG Enters Strategic Arrangement with Vanguard Strategies to Advance a Breakthrough Digital Engagement Platform for the Global Lottery Market appeared first on Americas iGaming & Sports Betting News.

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Andrew Jackson

Scientific Games Adds to Information and Security Management Certifications, Continues Setting Global Industry Gold Standard

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Scientific Games’ UK, Channel Islands and Ireland facilities are the latest in the company’s global operations to achieve international certifications, further strengthening its information security framework and commitment to setting the lottery industry’s gold standard for integrity. The newest certifications are from the World Lottery Association and the British Standards Institute, as Scientific Games continues to expand its business serving government-regulated lotteries worldwide.

Scientific Games’ new National Logistics Centre in Warrington, UK serving The National Lottery, SG Studios digital game development center in Jersey, Channel Islands and lottery retailer technology facility in Ireland have earned certification to the WLA’s Level 2 Security Control Standard. This international security standard for WLA members specifies the required practices for an effective security management structure to maintain the integrity, availability and confidentiality of information vital to the company’s secure operation.

All three facilities also earned a Certificate of Registration for Information Security Management System, achieving the International Standards Organization’s ISO/IEC 27001:2022, the world’s best-known standard for information security management systems. This certification confirms that Scientific Games has implemented a comprehensive framework to manage risks related to data security in accordance with internationally recognised best practices and principles.

“Earning these certifications is about much more than compliance—it’s about trust. Our customers and their players rely on us to protect data and uphold the integrity of every transaction. These certifications reflect the dedications of our teams in the UK, Channel Islands and Ireland, and across our worldwide operations, to maintaining the highest standards of excellence when it comes to information security,” said Andrew Jackson, VP of Corporate Responsibility for Scientific Games.

Scientific Games has also achieved international certifications for operational best practices, including Quality Management Systems (ISO: 9001), Environmental Management (ISO: 14001), Occupational Health and Safety (ISO: 45001) and the World Lottery Association’s Responsible Gaming certification.

With operations spanning five continents and serving 150 lotteries in 50 countries, Scientific Games earned its latest information security management certifications following an extensive independent, international auditing process.

The post Scientific Games Adds to Information and Security Management Certifications, Continues Setting Global Industry Gold Standard appeared first on European Gaming Industry News.

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