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U.S. Lottery Market Trends, Competition, and Forecast 2024-2028 – Analysis of Growth Projections and Business Opportunities for Scratch-off Games, Terminal-based Games and Sports Lotteries

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The “U.S. Lottery Market Trends and Forecast 2024-2028” report has been added to ResearchAndMarkets.com’s offering.

The U.S. lottery market is forecasted to grow by USD 43 billion during 2023-2028, accelerating at a CAGR of 6.79% during the forecast period.

The report provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

The market is driven by growing adoption of marketing strategies to increase ticket sales, high penetration of smartphones, and growing popularity of lottery due to low adoption cost and easy availability.

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This study identifies the emergence of advanced technologies as one of the prime reasons driving U.S. lottery market growth during the next few years. Also, growing use of lottery money for good cause and growing focus on ensuring security of lotteries will lead to sizable demand in the market.

The U.S. lottery market is segmented as below:

By Type

  • Scratch-off Games
  • Terminal-based Games
  • Sports Lotteries

By Platform

  • Traditional
  • Online

The robust vendor analysis in this report was designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading U.S. lottery market vendors. Also, the lottery market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

A selection of key companies profiled in this U.S. lottery market report includes, but is not limited to:

  • Arizona Lottery
  • Connecticut Lottery Corp.
  • Florida Lottery
  • Illinois Lottery
  • International Game Technology plc
  • New York State Gaming Commission
  • Pennsylvania Lottery
  • Pollard Banknote Ltd.
  • Scientific Games LLC
  • Texas Lottery Commission

For more information about this report visit researchandmarkets.com/r/r16tnr

 

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David Barden CEO of the New Mexico Lottery

Scientific Games Named the New Mexico Lottery’s SGEP and New Gaming Systems Technology Partner

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Scientific Games has been selected as the New Mexico Lottery’s full-line provider, winning a new, 10-year contract for gaming systems technology and expanding the global lottery company’s previous contract for New Mexico Lottery Scratchers to the Scientific Games Enhanced Partnership program. The company is the fastest-growing government-regulated lottery gaming systems provider in the world, highlighted by recent systems contract wins in the U.S. and Europe.

David Barden, CEO of the New Mexico Lottery, said, “Following a rigorous competitive procurement process, we are delighted to announce Scientific Games as the New Mexico Lottery’s new full-line provider. This strategic partnership will see Scientific Games become our exclusive lottery systems technology partner and expand our existing Scratchers relationship to a full SGEP arrangement. By implementing a single, holistic solution across our entire lottery operations, we aim to optimize performance and generate increased scholarship funding for New Mexico students.”

With a focus on strategic planning across all product lines, Scientific Games will provide the New Mexico Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system, SciTrak instant game system and Infuse business intelligence platform. Scientific Games’ WAVE X point-of-sale retailer terminals and PlayCentral suite of self-service machines across its network of 1,000+ retailers will help engage New Mexico Lottery players with expanded game content.

John Schulz, President of Americas & Global Instant Products for Scientific Games, said, “We have partnered with the New Mexico Lottery on the instant game portion of their business for many years and are looking forward to helping take their performance to new heights as a full-line provider in a new collaborative contract. The Lottery has always taken an innovative approach to Scratchers. As the systems technology provider, we look forward to innovating its full-line business with our full ecosystem of advanced solutions to drive responsible growth.”

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The SGEP program will provide the New Mexico Lottery with Scratchers portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support. Used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide, the program drove 31% better performance for U.S. partners in fiscal year 2023-24.

The company also provides the New Mexico Lottery with licensed properties such as GAME OF THRONES and LOTERIA. The Lottery will be supported in Albuquerque by a Scientific Games team of game, product and technology experts, along with the company’s state-of-the-art facilities and logistics services.

The post Scientific Games Named the New Mexico Lottery’s SGEP and New Gaming Systems Technology Partner appeared first on Gaming and Gambling Industry in the Americas.

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IGT

IGT Delivers Upgraded Lottery Solutions to Tennessee Education Lottery with Nine-Year Contract Extension

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, signed a nine-year contract extension with the Tennessee Education Lottery (“TEL”). The contract extension begins June 2027 and runs through June 2036. The TEL has been a valued IGT customer since 2004.

Under the terms of the agreement, IGT will deploy its high-performing Aurora™ central system, a feature component of IGT’s integrated lottery solution, OMNIA™. Additionally, IGT will provide upgraded Wizard back-office business applications, replace existing terminals with newly launched Retailer Pro S2 terminals with WinCheck S2 peripherals, provide new Keno Show Controllers with WiFi capabilities and deliver communication network upgrades.

“For more than 20 years, IGT has been a trusted partner to the Tennessee Education Lottery, providing innovative solutions that have supported our consistent growth,” said Rebecca Paul, Tennessee Education Lottery Corporation President and Chief Executive Officer. “One of our core missions is supporting educational programs in Tennessee, and since our inception, we have raised more than $7.5 billion for our state. We look forward to continuing our strong relationship with IGT, whose advanced technology will assist in responsibly increasing both sales and our contributions to Tennessee education.”

“IGT has been committed to bringing best-in-class lottery solutions to the Tennessee Education Lottery since its inception,” said Jay Gendron, IGT Chief Operation Officer, Global Lottery. “Through this nine-year contract extension, we are excited to bring new technological upgrades to the Lottery, providing them the systems and equipment needed to drive performance for its players and the good causes it serves in the state.”

The upgraded technology will provide the TEL with intuitive, user-friendly applications, tools, and reporting capabilities. Components of the central system, including Performance Wizard, Sales Wizard, Learning Wizard, and Retailer Wizard will streamline operations for optimal functionality. The introduction of IGT’s high-performance, high-volume Retailer Pro S2 terminals with WinCheck S2 peripherals will enable the TEL to easily add new features across multiple point-of-sale terminals simultaneously and allow players to quickly and reliably see if they are draw game or instant ticket winners.

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The post IGT Delivers Upgraded Lottery Solutions to Tennessee Education Lottery with Nine-Year Contract Extension appeared first on Gaming and Gambling Industry in the Americas.

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Central Europe

IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

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International Game Technology PLC  announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

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“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.

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