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SIS enhances global esports presence with Rivalry partnership

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Rivalry expands betting content portfolio with successful launch of SIS eBasketball & eSoccer products in global markets to engage next generation of bettors

SIS (Sports Information Services) Group, has launched its H2H Global Gaming League™ (H2HGGL) eBasketball & eSoccer games in multiple international markets through a partnership with Rivalry, the leading sportsbook and iGaming operator for Gen Z.

Rivalry will offer its customers over 150,000 H2HGGL short-form games annually, presented with low-latency video, game stats, player form and more than 50 pre-game and in-play markets. The SIS products are set to build on the operator’s market leadership among digitally native Millennials and Gen Z with content tailored for the next generation of players.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is currently adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer games which are produced entirely in-house from SIS’ secure studios in the UK.

Currently, H2HGGL is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, which are the highest possible accreditation created to set unmatched levels of integrity and safety in the industry.  Trained referees oversee every contest to ensure full trust in the content.

Jake Nowry, Sales and Business Development Manager at SIS Content Services, said: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”

Michele Fischer, Vice President, SIS Content Services, said: “We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience. Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”

Evan Van Luven, Director of Sportsbook Operations at Rivalry, said:  “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”

The post SIS enhances global esports presence with Rivalry partnership appeared first on European Gaming Industry News.

eSports

Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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