Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns, and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning, and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media.

Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behavior, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.

“At Context Networks, we see a future where advertising isn’t just present—it’s personally relevant. Deep Intelligence Marketing allows us to understand and respond to the emotional, behavioral, and environmental signals from the casino patron when they’re at the machine, allowing the mass personalization of contextual ads to be presented to each individual consumer in real time, delivering campaigns that truly resonate,” said Douglas Abbott, Chief Marketing Officer of Context Networks.

Key features of Deep Intelligence Marketing include:

Advertisement

• Emotionally Tuned Advertising: Ads dynamically adjust based on audience mood, time, and activity—engaging patrons when they are most receptive.

• Precision Targeting: Context Networks treats the environment as a targeting signal, ensuring that the right message meets the right patron at the right time.

• Integrated Digital Coupons: Real-time QR codes embedded within ads allow patrons to claim personalized offers instantly, seamlessly connecting screen engagement to mobile interaction.

• Enhanced Metrics: Real-time dashboards provide advertisers with pixel-level tracking and engagement analytics, delivering the same performance insight expected from digital campaigns.

Bars and taverns—environments with regular clientele and prolonged social engagement—offer an ideal proving ground for this transformative approach. Early results suggest that coupling CPMN displays with QR code-driven digital coupons dramatically increases engagement, purchase rates, and brand loyalty compared to traditional DOOH approaches.

Advertisement

Context Networks is actively building a network of national and regional advertisers across key consumer categories—including beer, wine, spirits, rideshare, food and beverage, and other lifestyle brands—who recognize the value of reaching consumers in highly personal, real-world environments.

“Today’s consumers expect experiences, not just ads. By bringing AI, behavioral analysis, and real-time environmental awareness together in Deep Intelligence Marketing, we’re helping brands create high-intensity, high-relevance moments with their audiences,” said Matt Olden, CEO of Context Networks.

SCCG Management has announced an expanded partnership with AWARE Inc., a global leader in biometric verification software. Under this new agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry.

AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud, and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.

Stephen Crystal, Founder & CEO of SCCG Management, said: “This partnership allows us to give gaming operators access to the most advanced identity technology available. AWARE’s biometrics are not only powerful and compliant—they’re designed for real-world implementation across global gaming platforms. It’s a game-changer for operators focused on long-term success.”

AWARE’s technology supports a range of mission-critical functions including age and ID verification, multi-factor authentication, and ongoing fraud prevention. Operators can deploy these tools to streamline KYC processes while maintaining rigorous regulatory standards across jurisdictions.

Advertisement

In addition to biometric verification, AWARE’s full suite includes complementary solutions such as document authentication and geolocation—further strengthening the integrity of gaming platforms operating in a diverse and evolving compliance landscape.

Through this preferred reseller agreement, SCCG will work closely with operators to implement AWARE’s tools across sports betting, iGaming, social casino, sweepstakes, tribal, and regulated gaming markets—bridging technology and compliance with a player-first approach.

Ernie Stevens Jr. has been re-elected for his 13th term as Chairman of the Indian Gaming Association (IGA). Running unopposed, he received unanimous support from tribal leadership, reinforcing their confidence in his leadership.

Stevens said: “From day one of my Chairmanship, my commitment has been unwavering – my work is my campaign, always inspired and guided by our tribal leadership. For 24 years, I have remained steadfast, and I will not unpack my bags for the next two years either. Together, we will vigorously advance our proactive agenda and stand ready to unite Indian Country to defend tribal sovereignty at all costs. I promised each of you that I would dedicate myself fully – morning, noon, and night – to champion our interests in tribal government gaming. I am honored to be your messenger, amplifying the voices of our elected tribal officials, and I will carry your message with pride and purpose.”

During his tenure, Indian gaming revenues have soared from $11 billion in 2000 to over $49.1 billion in 2024, solidifying tribal government gaming as the largest segment of the gaming industry in the US.