Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.

Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.

Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.

To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:

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• Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
• Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
• Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
• Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
• Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.

These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.

Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.

At G2E Las Vegas 2023 Evolution will showcase its world-leading portfolio of innovative online casino products from its seven Group brands — Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming, Nolimit City and DigiWheel.

Following the Group’s inaugural appearance at the 2022 event, this year will see Evolution with an even bigger presence, on stand #4430 in the iGaming section of the show. Visitors to the Evolution stand will be treated to a host of new and soon-to-launch games from across the Group’s brands, which together offer an unrivalled choice of online live casino, live game show, RNG and online slots titles and solutions for iGaming operators of all sizes.

Amongst the main attractions in live casino will be two new global releases from the Evolution brand: Red Door Roulette — an innovative mash-up of two of Evolution’s most successful titles ever, Crazy Time and Lightning Roulette — and Video Poker, a live casino version of an old favourite that offers the ultimate fusion of nostalgia and player-focused modern gaming technology.

Evolution’s eagerly-awaited Crazy Time live game show itself, and its sister game show title, Crazy Coin Flip, both set for imminent US launch, are sure to be big crowd-pullers, too. A digital Crazy Time spinning money wheel will be a major focal point on the stand, while Crazy Coin Flip, which blends the best of RNG slots into a uniquely thrilling live game show experience, will demonstrate Evolution’s innovative fusing of live online gaming and slots action.

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iGaming operators looking for the latest and best in online slots will not be disappointed, either. Evolution’s NetEnt brand will present Finn and The Candy Spin, an exciting sequel to the NetEnt classic, Finn and The Swirly Spin, while the Group’s other slot brands — Red Tiger, Big Time Gaming, and Nolimit City — will all premiere new slots titles at the show.

Jacob Claesson, Evolution CEO North America, said: “We are thrilled to be back at G2E Las Vegas and we are especially looking forward to launching our new live game shows such as Crazy Time and Crazy Coin Flip in the US for the first time. These titles have been incredibly successful in Europe and other markets and we’re confident that US players will absolutely love the fun and entertaining experience of taking part live and online. Clearly, North America is a massively important market for Evolution, and North American operators will see these and many more new and upcoming releases on our even bigger and better 2023 stand. We truly have something for everyone. Not only will attendees see classic and all-new games to suit all player types and operators in the North American market, but there are also global releases for international operators, plus lots to interest operators in Latin America, as well.”