Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator
, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
Zitro Digital, the online arm of leading gaming supplier Zitro, is further expanding its footprint in Brazil through a new partnership with Brazino777, one of the country’s most recognized online operators. The agreement strengthens Zitro Digital’s position in a key regulated market and reflects the company’s continued commitment to Latin America’s iGaming sector.
Brazino777 players now have access to Zitro Digital’s full portfolio, spanning slots and Video Bingo titles that combine the company’s proven land-based heritage with content developed exclusively for the digital space.
“At Brazino777, we are focused on delivering high-quality, top-performing games to our players. Zitro Digital’s portfolio strengthens our offering, and we’re confident it will resonate strongly with our Brazilian audience as we continue to grow and evolve our platform,” said Andre Medeiros, country manager for Brazil at Brazino777.
“Brazil is an important market for us, one where we see a strong connection with players and the local gaming culture. Launching our portfolio with Brazino777 gives us the opportunity to bring our content to a new segment of players, as part of our continued growth in the Latin American digital gaming scene,” said José Javier Martí, CCO at Zitro Digital.
The post Zitro Digital Goes Live on Brazino777 in Brazil appeared first on Americas iGaming & Sports Betting News.
Massive Gaming (MVG) has gone live with Superbet Brazil, launching a selection of Blitzcrown studio titles via the Bragg hub game aggregation platform.
The initial rollout includes eight games from Blitzcrown, which focuses on non-traditional casino formats. Titles available at launch include Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, and Dragon & Wizard.
The content is delivered through bragg hub, using Bragg Gaming Group’s existing aggregation relationship with Superbet in Brazil. The companies noted that Superbet secured a regulated licence ahead of the market’s January 2025 launch.
Blitzcrown’s instant-win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI).
George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”
Hristofor Hristov, Commercial Director Aggregation at bragg, commented:
“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”
The post Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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