Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator
, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
Superbet CEO Alexandre Fonseca has been included in the global ranking “Game Changers: Top 100 most influential people in iGaming 2026,” with the company stating he is the only Brazilian executive featured on the list.
Fonseca linked the recognition to the development of Brazil’s newly regulated betting market. “This is the result of a journey that began back in 2007. Today, we see the sector consolidating itself as an economic pillar which, in its very first regulated year in 2025, generated BRL 37 billion in volume and BRL 10 billion in federal taxes,” he highlights.
The executive also pointed to the role of governance and compliance as the market scales. “Our role now is to ensure this growth continues to be guided by legal and tax certainty. At Superbet, player protection and user experience are not just rhetoric, but technology applied in real-time.”
According to the press release, the Game Changers list is an annual ranking that selects impactful leaders, professionals and regulators in the global online gaming industry, based on criteria including innovation and market relevance.
For operators and suppliers tracking Latin America, the inclusion underscores the growing prominence of Brazil’s regulated online betting sector as it attracts international attention and investment focus.
The post Superbet CEO Alexandre Fonseca named to Game Changers iGaming 2026 list appeared first on Americas iGaming & Sports Betting News.
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
The Sweden-listed supplier adds titles including Penalty Champion, Instant Blitz and the Pigs series to KTO’s Brazil-facing casino offering.
Gaming Corps has launched its full game portfolio with KTO in Brazil, expanding the Sweden-listed developer’s distribution in the country through a partnership with the online betting and gaming brand operated by APOLLO OPERATIONS LTDA.
Under the agreement, KTO players get access to Gaming Corps titles including Penalty Champion, Instant Blitz, and 4 Gym Pigs: Porky Power. Gaming Corps also said additional games from its Pigs franchise, including 3 Pigs of Olympus, will be made available on KTO.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “KTO is a standout partner for us in Brazil. It has a strong local identity, a clear understanding of its players and a brand that feels energetic and ambitious, all of which makes this a very exciting launch for Gaming Corps. This partnership is also a strong reflection of where we are heading as a studio. We are building a portfolio with more range, more flexibility and more personality, and KTO gives us a great platform to showcase that in one of the world’s most exciting regulated markets.”
Myrella Allgayer, Head of Casino – Brazil at KTO, added: “At KTO, we want our casino experience to feel relevant and closely aligned with the way Brazilian players like to play. We work with providers that can bring something distinctive to the platform, and Gaming Corps fits that approach very well. Their portfolio adds a fresh dimension to our offering, with content that brings together strong themes, engaging mechanics and a wide range of formats. This partnership supports our ambition to keep building a premium, innovative and locally resonant experience for players in Brazil.”
The post Gaming Corps rolls out full game portfolio with KTO in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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