EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.

LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.

It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.

Advertisement

Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.

This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.

“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”

Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.

Advertisement

A new fully EveryMatrix-funded project aimed at helping veterans of the war in Ukraine transition to develop new careers in technology has launched in Lviv.

The NGO, entitled ‘Academy for Heroes’, is spearheaded by EveryMatrix and was inspired by its 300+ employees, based in Lviv in Ukraine, some of whom are fighting in the war.

There are hundreds of thousands of combatants in Ukraine, a number that is rising every day. Following their return from war, sometimes with serious injuries, many need social adaptation and work that can provide a more certain future.

Advertisement

The Academy will organise courses designed by leading experts in the IT industry, enabling former military personnel to gain the knowledge and skills needed for successful IT careers.

Beyond its primary goal of equipping veterans with IT skills, it also aims to help them successfully integrate into today’s labour market. EveryMatrix and several other local IT companies will be involved in the employment of veterans after they have completed courses.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Our Lviv office is central to our continued success and growth. Ever since the country has experienced conflict we have supported our friends and colleagues, as well as charities, with much needed funds committing more than €2 million to date, and we will continue to help them.

“Now, we’re taking that one step further by setting up our second company NGO to ensure veterans receive the training and skills they need to return to work and develop successful careers in technology.

“The IT industry is one of the strongest parts of the Ukrainian economy, renowned worldwide for technical skills. I hope many will either join us or go on to join other IT companies, giving them hope and a more certain future for themselves and their families.”

Advertisement

Professor Oleksiy Druhov, CEO, Academy for Heroes, said: “This is the only continuously operating project of its kind in Ukraine for military veterans. Our goal is to teach four groups of veterans every year.

“Each group will have its own specialisation such as Project Management, Quality Assurance and Full stack to name just a few areas. We carefully monitor the Ukrainian IT market and only train the specialisms required.

“All participants will undergo internships at EveryMatrix and other leading Ukrainian IT companies during their studies and they will have the best teachers from the IT Industry. We are also planning to open a specialised, inclusive-friendly training centre at the end of 2024.”

This is the second fully funded NGO that EveryMatrix has initiated. In 2015 the iGaming technology provider established TeachStream supplying much needed funds and resources to disadvantaged children in Romania who might otherwise never have the opportunity to develop IT, computer science, mathematics and English skills.

EveryMatrix’s flagship casino product, CasinoEngine, has smashed the 6 billion monthly game rounds mark and exceeded €6 billion monthly turnover – just months after hitting 4 billion and €4bn respectively.

CasinoEngine, the group’s casino productivity platform, surpassed both 6 billion milestones in June 2024 showing exceptional growth in the last three years and setting record profits and generating record customer revenues during that time.

This accelerated growth has been generated by a combination of significantly increasing existing customer revenues, adding new vendors and going live with new operators. This includes Veikkaus, DraftKings, Golden Nugget, Bet MGM and Rush Street with several other global and local brands due to go live in the coming months.

Advertisement

New innovations, such as SlotMatrix Boosters, a series of gamification tools that include customisable jackpots, tournaments, challenges and free spins have also driven game rounds and turnover.

SlotMatrix Boosters add multiple layers of additional excitement, user experience and operator revenue to every one of the 29,000+ games integrated into CasinoEngine and its aggregation product SlotMatrix.

EveryMatrix’s casino growth has risen significantly in the last three years. It took the business unit four years to go from one to two billion rounds between 2018 to July 2022 but just 11 months to go from two to four billion game rounds from July 2022 to May 2023 and just 12 months to go from four to more than six billion in June 2024.

Stian Enger Pettersen, Head of Casino, EveryMatrix, said: “The EveryMatrix effect is undeniable! We continue to smash records month on month and year after year, accelerating our customer growth faster than ever before.

“Not only do we continually showcase our expertise, knowledge, strength and leading presence in casino, but also continually look to improve our customers offerings with innovation such as SlotMatrix Boosters. This adds both multiple layers of experiences and excitement for players and creates even more opportunities for our customers.”

Advertisement