EveryMatrix has become a member of the Mexican Gaming Association further bolstering its commitment to the growing LatAm iGaming market.

The tier-1 iGaming technology company has joined the Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry (AIEJA).

This will enable it to participate in, moderate, sponsor and lead workshops, seminars and future initiatives as well as share knowledge and insights with other members ahead of further market expansion.

EveryMatrix has a proven record of supplying leading iGaming technology in the LatAm region with plans to rapidly expand its presence there in the coming months and years with a pipeline of customers due to go live as regulation continues to develop.

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Its AIEJA membership will allow it to develop deeper relationships with local brands, partners and regulators and share its 16 years’ worth of knowledge and expertise as the Mexican market matures.

AIEJA is a national membership organisation representing the interests of the real-money gaming and entertainment industries in Mexico, responsible for creating jobs and an important contributor to the treasury, redistributing wealth in an equitable and proportional fiscal environment.

Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to join AIEJA and its many valued members and I would like to extend my thanks to the organisation for their warm welcome.

“Mexico is a country full of potential that blends North American traditional gambling behaviour with Latin American influences making it a specific market of interest as we expand our business in the region.”

Dr. Miguel Ángel Ochoa, President, AIEJA, said: “We’re very pleased to welcome EveryMatrix to AIJEA. EveryMatrix is recognised in the industry for its superior technology and services that can be found among some of the largest operators in the world. They will be an extremely valuable addition to the organisation.”

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Amusnet, a leading provider of online casino games, has reaffirmed its commitment to the entertainment and gaming industry in Mexico by actively participating as a member in the Second Assembly of the year of the Association of Permit Holders and Providers of the Entertainment and Betting Industry in Mexico (AIEJA). The event took place on Wednesday, August 28, at the Club de Empresarios de Bosques in Santa Fe, Mexico City.

During the assembly, crucial topics for the betting community in the Mexican market were discussed, focusing on the political and economic landscape anticipated for the upcoming presidential term. Amusnet’s participation in such events highlights its dedication to meeting industry standards and promoting responsible and ethical gaming.

“Membership in associations like AIEJA is fundamental for Amusnet, as it allows us to safeguard the interests of the community and the industry as a whole. We are committed to promoting responsible gaming, and participating in events of this nature is key to strengthening our relationships with clients in the region and consolidating our presence in one of the largest and most competitive markets in Latin AmericaAmerica,” said Hillary Flores, LATAM Marketing Manager for Amusnet.

Iraid Rosales, the new Country Manager for Mexico and a native of Guadalajara, Daniel de los Ríos from Colombia, who leads the Commercial, Marketing, and Account Management departments in the region, and the most recent hire, Costa Rican Hillary Flores, attended this Second Annual Assembly on behalf of Amusnet.

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The company’s membership in AIEJA underscores its intention to remain a key player in the Mexican market, connecting with clients and strengthening ties in a region essential for Amusnet’s continued expansion and success.

Amusnet, a leading figure in the global gaming industry, took part in the IV International Gaming Convention, organized by AIEJA (Association of Permit Holders, Operators, and Suppliers of the Entertainment and Betting Game Industry in Mexico), between March 12 and 14, 2024. This pivotal event brought together players in the gambling ecosystem, including Mexican and foreign participants, and offered a comprehensive platform for insightful discussions on the challenges and opportunities within the gaming sector in Mexico and Latin America.

“As a proud member of AIEJA, the participation in the IV International Gaming Convention presented an invaluable opportunity for Amusnet to engage with industry leaders, explore emerging trends, and foster collaborations that shape the future of the sector in the region,” Daniel de los Rios, Commercial Manager LATAM at Amusnet, said.

The comprehensive agenda featured keynote speeches, panel discussions, workshops, and presentations by renowned experts and thought leaders. These sessions covered a wide range of topics, including regulatory updates, responsible gaming practices, emerging technologies, market trends, and investment opportunities. Daniel del los Rios took part in a panel on the value of the Land-based market to the betting industry. The discussion revolved around the assertion that the slot machines market in Mexico not only drives revenue and economic growth within the betting industry but also supports broader socio-economic development initiatives, making it a vital component of the country’s overall gaming landscape.

The IV International Gaming Convention also featured an exhibition area where attendees could explore cutting-edge gaming solutions, engage with industry experts, and establish valuable business connections.

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