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Introducing Bigly, the game-changing studio
New developer hits the market with a never seen before commercial model that promises to revolutionise how operators pay for slots
Bigly is set to revolutionise the content provision space with the studio coming to market with a unique commercial model that allows operators to offer blockbuster slots to their players for a capped cost.
For operators, this means no more expensive revenue share deals with studios and no more promoting the same games as their rivals. Instead, they can push the games that best deliver the experiences their players are seeking and keep the lion’s share of the revenues they generate.
Bigly is a bold and ambitious studio that uses a hybrid of a revenue share agreement with the fee each operator pays capped at a fixed amount each year.
With a product roadmap that allows for ten top-quality titles per year, operators get more bang for their buck with each passing month as more games are added to the Bigly portfolio. The studio’s first slot will be Deep Sea Treasure, a visually striking cascade game that promises plenty of bonus action.
Because of the capped monthly cost, Bigly’s games are a reliable and predictable expense, providing huge monetisation opportunities for operators to explore. The more marketing clout the operator puts behind each game, the better it can perform and the more revenue it can generate.
This is revenue the operator gets to keep instead of handing a percentage back to the studio, as is the case with standard commercial agreements.
Bigly is the brainchild of industry veteran Liam Mulvaney who is joined by a team of bright minds and creative talent to produce Bigly’s content portfolio. To drive Bigly to its intended targets, Reelsoft has joined as the company’s technology partner.
Reelsoft is a key player in the iGaming technology sector, offering powerful, scalable solutions for game studios and aggregators and at the heart of Bigly’s operation is Reelsoft’s development team and Vision RGS which is the company’s innovative remote game server. Vision RGS enables rapid development of casino games such as slots, table games and crash games while ensuring smooth integration for operators providing a stable and robust foundation for Bigly’s ambitious plans.
Liam Mulvany, Founder and Chief Commercial Officer at Bigly, said: “Bigly is not just another slot studio – there are already 100s of those doing pretty much the same thing. This is an industry that talks a lot about innovation yet still turns to the same commercial model that’s been used for decades. Instead, we have come to market with an entirely new commercial model we believe will be super appealing to operators.
“Because of our capped monthly fees, operators can become really creative with the games they offer to their players and how they go about marketing them. The more they push our content, the better it performs and the more revenue it generates – revenue they get to keep.
“At a time of growing costs and shrinking margins, Bigly is exactly what operators need. Our games hit the mark with players, and they also hit the ROI operators are seeking. We are already in late-stage talks with several operators and will be announcing our first partners shortly.”
Thomas Nimstad, CEO of Reelsoft, commented: “We’re thrilled to support Bigly’s journey from unique concept to launch. Their innovative approach to the commercial model is exciting and new in the industry, and we’re excited to see their creative vision come to life on our vision RGS platform. We believe in empowering studios like Bigly with the tools and infrastructure they need to focus on creating exceptional content, and we’re confident that Bigly will shake up the market with their new commercial concept and games.”
The post Introducing Bigly, the game-changing studio appeared first on European Gaming Industry News.
Summer is here and it is time for Slotsoo’s signature celebration of the iGaming industry. The Slotsoo Casino Awards return for its third edition, continuing the tradition of highlighting operators who excel in delivering a top-tier player experience. This year also marks an exciting expansion with the inaugural Slotsoo Game Provider Awards, giving long-overdue recognition to the creators of great slots.
The New Game Provider Awards and the Winners
Game providers are sometimes overshadowed by casinos, but in reality, both are equally important to the online casino experience. That’s why Slotsoo is proud to shine a spotlight on the studios behind the reels. The winners of Slotsoo’s first provider-focused awards were announced on 24 July 2025, and the honors went to:
- The Machine MVP – Pragmatic Play
- Bonus Buyer – Bullshark Games
- Volatility Virtuoso – Wazdan
- Jackpot Jumbo – Mancala Gaming
- Symphony Spinner – Gamzix
- Reel Renegade – Nolimit City
- Promising Prodigy – Slammer Studios
Please visit the Slotsoo Game Provider Awards page for detailed descriptions of each trophy and the motivations behind the winners.
The Anatomy of Slotsoo’s Trophies: Where Fun Meets Serious Recognition
At Slotsoo, each trophy is whimsical by design but grounded in real player values, making the Slotsoo Awards both entertaining and insightful. Every category has a clear purpose, recognizing what truly matters in iGaming today.
At the core of each awards lineup is a main trophy: The Gambling GOAT honors the top-performing casino operator, while The Machine MVP celebrates the best overall game provider. Surrounding these main awards are a collection of supporting trophies, spotlighting specific areas of excellence, from fast withdrawals and fun bonuses to volatility and winning potential.
These award categories offer a chance for actors who crush it in a certain area to be recognized, even if they don’t dominate across the board. Just like other iGaming awards, Slotsoo includes a category for newcomers, encouraging fresh talent and pushing established names to keep innovating.
The timing of the awards is also a deliberate choice. Markus Björk, head writer at Slotsoo, explains the team’s reasoning:
“After a hectic Winter and Spring packed with iGaming events, June and July offer a rare chance for the industry to slow down and reflect on the year so far. Let’s enjoy the cucumber season and appreciate what’s been achieved. This is when you can harvest the rewards of your hard work before autumn arrives with new challenges and opportunities.”
The Winning Casino Operators 2025
The Slotsoo Casino Awards 2025 took place in June, and these were the seven winners:
- The Gambling GOAT – Betizy
- The Bonus Buff – Sugarino
- The Loyalty Lord – Wisho
- The Withdrawal Wizard – Vauhdikas
- The Gamification Guru – Arctic Casino
- The Payout Professor – Wolfy Casino
- The Noisy Newcomer – Lunar Spins
This was the third time Slotsoo held the casino awards for its English-language site targeting the EU market in general. During the same period, the dedicated awards for the Finnish market, Slotsoo Kasinogaala 2025, celebrated its second year. These awards consist of seven trophies equivalent to the English ones, plus an eighth trophy dedicated to the casino operator with the best slot streaming offering.
The Nordic country is undergoing big changes, with a new gambling legislation and a licensing system planned to be introduced by 1 January 2027. The future will tell how this will affect the structure and categories of the awards.
The post Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers appeared first on European Gaming Industry News.
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.
According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.
The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.
Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”
In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches First South African Project with Mzansibet appeared first on European Gaming Industry News.
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