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SOFTSWISS Integrates Horse Racing Module Into Sportsbook

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SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, has announced the integration of a Horse Racing Module into its Sportsbook software. The module will enhance the SOFTSWISS offering, initially available in South Africa.

Horse racing has long been a traditional and significant sector of the betting industry, particularly in regions with strong ties to the UK, such as South Africa, Canada, Japan, and New Zealand. According to the research, the global horse betting market is projected to reach 82.6 billion euro by 2032, registering a CAGR of 7.6% from 2023 to 2032. With its rich history and expected growth, the Horse Racing Module provides operators with additional business opportunities, monthly covering, on average, 320 local races and 2,150 international races from 14 different countries.

Originally developed by Turfsport, a prominent South African software provider with 35 years of experience in the iGaming industry acquired by SOFTSWISS, the Horse Racing Module allows players to place fixed-odds bets on multiple markets. Key features of the Horse Racing module include race cards, silks, and multiple bet types. The solution is designed with flexibility, offering unique skins and configurations to align with various brand identities.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “The acquisition of a majority stake in a key South African software provider has enabled us to integrate the SOFTSWISS Sportsbook with the Horse Racing Module by Turfsport, widening our offering. Launching this module in South Africa aligns with our recent expansion into the region, where we have obtained local certifications for our Casino Platform and Sportsbook. Horse racing remains highly popular, particularly in South Africa, but we are confident this product has strong global potential. This integration marks just the first step in the ongoing development of the Horse Racing offering within our Sportsbook.”

Earlier in 2024, SOFTSWISS introduced two new South Africa-related products: the Lotto Software and the Retail Betting Solution. The Lotto Software allows operators to offer a wide range of customisable lottery number betting options independently of traditional lottery organisers. Optimisation for both desktop and mobile ensures players custom and quick-pick betting options. The comprehensive Retail Betting Solution supports a wide range of betting activities like sports betting, lotteries, horse racing, and casino games. It empowers operators to set up offline gambling businesses quickly and legally.

SOFTSWISS will showcase its latest portfolio updates at the SBC Summit Lisbon from 24 to 26 September. Visitors to Stand B160 will have the opportunity to learn more about the recent upgrades of the SOFTSWISS ecosystem. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post SOFTSWISS Integrates Horse Racing Module Into Sportsbook appeared first on European Gaming Industry News.

Africa

EGT Digital Announces New Partnership with Sunbet

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EGT Digital has announced a new partnership with Sunbet, one of the most popular operators in South Africa. The collaboration marks an important step in strengthening the company’s presence in the country and expanding its reach within this dynamic and growing market.

As part of the partnership, Sunbet now features a selection of EGT Digital’s top-performing online titles within its portfolio, including Sugartime, 10 Crown Hot, and 10 Shining Diamond – titles recognised for their engaging gameplay, appealing design and consistent player performance.

These games stand out with dynamic mechanics and player-focused features that align well with local preferences. By adding them to its portfolio, Sunbet further enhances its offering with proven content designed to drive engagement and retention.

“Partnering with Sunbet is an important step in further strengthening our position in South Africa. Sunbet is a well-established operator with a strong understanding of its audience and market dynamics. We are confident that our diverse and high-performing portfolio will complement their offering and bring added value to their players. We look forward to building a sustainable and successful collaboration together,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.

“EGT is already a well-recognised brand across the Sun International casino floors, so bringing EGT Digital’s titles to Sunbet is a natural extension of that experience online. We’re excited to expand our offering and deliver more engaging content to our players,” said Tyler Gentle, Casino Product Manager at Sunbet.

The agreement reflects EGT Digital’s continued focus on delivering high-performing, market-adapted content and building strategic partnerships in key regulated markets.

The post EGT Digital Announces New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification

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Hollywoodbets has agreed to integrate ClearStake’s ID by Bank solution as the operator looks to streamline and enhance its customer due diligence (CDD) processes.

Through the partnership, Hollywoodbets customers in the United Kingdom will soon be able to verify their identity within seconds using their banking app, removing the need to manually upload identity documents.

ClearStake’s technology is also proven to significantly reduce the operational workload associated with CDD checks.

Tyla Labuschagne, Compliance Manager at Hollywoodbets, said: “Customer due diligence is a critical part of operating responsibly. By integrating ClearStake’s ID by Bank solution, we can make identity verification faster and more intuitive for customers, while significantly reducing the manual workload for our teams. This allows us to improve compliance outcomes, streamline operations and remove friction at key moments in the player journey.”

Martin Burt, CEO of ClearStake, added: “One of the biggest challenges operators face is completing customer due diligence efficiently without creating unnecessary friction for customers or operational teams. By enabling customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”

The post Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Booming Games teams up with Agreegain to power continued African growth

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  • Booming Games has teamed up with Agreegain to drive growth in various markets throughout Africa.
  • Booming Games will utilize Agreegain’s aggregation platform to link with casino operators throughout the continent.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Agreegain, a rapidly expanding iGaming solutions provider. This action will stimulate a fresh surge of growth for Booming Games throughout Africa, as the company aims to quickly broaden its international footprint in regulated markets.

The collaboration will link Booming Games with numerous casino operators in Africa via Agreegain’s game aggregation platform, employing advanced technology to provide compliant, quick integrations effortlessly. Booming Games’ titles will be accessible on Agreegain’s API platform, utilized by top operators throughout Africa. The platform features more than 10,000 games, which encompass slots, live casino options, and table games.

Booming Games is launching more titles than ever and aims to enhance both the quantity and quality of its lineup in 2026. Teaming up with Agreegain further exemplifies its commitment to delivering top-notch games to players worldwide, as Booming Games will extend the availability of these titles throughout Africa.

The collaboration reinforces Booming Games’ dedication to providing an exceptional experience for players through the use of advanced technology. With each new game, Booming Games also creates customized content for specific markets. The gaming sector in Africa has recently exceeded $600 million in revenue, presenting a distinct opportunity for Booming Games to grow its offerings.

Solomon Godwin, Head of Africa at Booming Games, said: “We are thrilled to announce our new strategic partnership with Agreegain, marking an exciting milestone forward in enhancing our gaming offering. This collaboration strengthens our commitment in delivering innovative gaming experience and engaging gameplay to players globally.”

Maria Afzaal, Senior Partner Manager at Agreegain, said: “Partnering with Booming Games marks an exciting step forward in expanding our portfolio with a leading provider known for its dynamic and engaging slot content. Licensed in all major jurisdictions, most notably Malta and the United Kingdom, Booming Games demonstrates a strong commitment to quality, compliance, and innovation — making them a valuable addition to our growing network of trusted global partners.”

The post Booming Games teams up with Agreegain to power continued African growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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