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SOFTSWISS Integrates Horse Racing Module Into Sportsbook

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SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, has announced the integration of a Horse Racing Module into its Sportsbook software. The module will enhance the SOFTSWISS offering, initially available in South Africa.

Horse racing has long been a traditional and significant sector of the betting industry, particularly in regions with strong ties to the UK, such as South Africa, Canada, Japan, and New Zealand. According to the research, the global horse betting market is projected to reach 82.6 billion euro by 2032, registering a CAGR of 7.6% from 2023 to 2032. With its rich history and expected growth, the Horse Racing Module provides operators with additional business opportunities, monthly covering, on average, 320 local races and 2,150 international races from 14 different countries.

Originally developed by Turfsport, a prominent South African software provider with 35 years of experience in the iGaming industry acquired by SOFTSWISS, the Horse Racing Module allows players to place fixed-odds bets on multiple markets. Key features of the Horse Racing module include race cards, silks, and multiple bet types. The solution is designed with flexibility, offering unique skins and configurations to align with various brand identities.

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Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “The acquisition of a majority stake in a key South African software provider has enabled us to integrate the SOFTSWISS Sportsbook with the Horse Racing Module by Turfsport, widening our offering. Launching this module in South Africa aligns with our recent expansion into the region, where we have obtained local certifications for our Casino Platform and Sportsbook. Horse racing remains highly popular, particularly in South Africa, but we are confident this product has strong global potential. This integration marks just the first step in the ongoing development of the Horse Racing offering within our Sportsbook.”

Earlier in 2024, SOFTSWISS introduced two new South Africa-related products: the Lotto Software and the Retail Betting Solution. The Lotto Software allows operators to offer a wide range of customisable lottery number betting options independently of traditional lottery organisers. Optimisation for both desktop and mobile ensures players custom and quick-pick betting options. The comprehensive Retail Betting Solution supports a wide range of betting activities like sports betting, lotteries, horse racing, and casino games. It empowers operators to set up offline gambling businesses quickly and legally.

SOFTSWISS will showcase its latest portfolio updates at the SBC Summit Lisbon from 24 to 26 September. Visitors to Stand B160 will have the opportunity to learn more about the recent upgrades of the SOFTSWISS ecosystem. 

 

About SOFTSWISS 

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SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Africa

EGT Digital continues to hit milestones in Africa

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EGT Digital keeps on expanding its presence on the African continent. Recently, the popular operator Bangbet has begun using the provider’s Gaming Aggregator, significantly enriching the choice of visitors to its Kenyan betting site. Now players can enjoy EGT Digital’s extensive gaming portfolio, including over 120 casino titles, the crash game xRide, as well as the jackpot top-performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

“It is a great pleasure for us to start our collaboration with Bangbet, one of the most prominent operators in Africa,” shared Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital. “I am also very happy with the excellent performance of our games, which have very quickly established themselves as their customers’ favorites. I believe that this fruitful cooperation will further increase the operator’s popularity, while paving our way to other key players in the region.”

David Kabue, Director of Bangbet, also gave high evaluation to the partnership: “EGT Digital’s gaming content has brought enormous diversity to our slot offerings in terms of themes, high winning chances, and attractive bonuses. Bell Link has stood out as a particularly engaging product, with the other jackpot solutions also demonstrating impressive results. That is why we have decided to integrate the Bulgarian provider’s games into our betting sites in the other markets where we operate – Nigeria, Ghana, Tanzania, and Uganda – in the coming months.”

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Africa

WorldMatch Secures Certification in South Africa

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WorldMatch has announced that it has secured the certification in South Africa. This important certification, confirms the compliance of all WorldMatch games with the required standards, allowing operations with an already active client in the region.

WorldMatch’s official entry into the South African market marks another step forward in the company’s international growth strategy. Additionally, WorldMatch is currently working on certification for other regions in the country, aiming to strengthen its presence and offer its vast range of innovative games to an increasingly wide audience.

“We are thrilled to announce this new certification, which enables us to bring our cutting-edge gaming offering to the South African market. This is just the beginning of our journey in South Africa, and we are eager to further expand our presence in the country,” said Andrea Boratto, CEO at WorldMatch.

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Africa

Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

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Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

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A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

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