Latest News
Luxury Trip to Las Vegas as Tournament Prize: SOFTSWISS Adds New Rewards Opportunities for Its Game Aggregator

SOFTSWISS, a leading tech supplier for iGaming brands, is enhancing its Tournament Tool within the Game Aggregator by going beyond traditional cash prizes. Now, iGaming brands using the Tournament Tool can offer a variety of rewards, including free spins and any non-monetary prizes such as luxury cars, trips to Las Vegas, mobile devices, branded merchandise, and more.
As the entertainment world grows increasingly complex, online casinos continuously seek innovative mechanics and features to engage and retain players. According to SOFTSWISS, its Tournament Tool contributes to a 22% increase in average daily bets per user. More than twenty tournaments are held each month using this tool, demonstrating operatorsâ interest in this mechanic as it drives higher GGR and Bet Count.
With the new feature, operators can create advanced tournaments that target specific player categories or appeal to a broader audience. Since player behaviour and preferences are influenced by various factors and vary across player segments, it is essential to apply tailored reward strategies.
Operators can create customised tournaments for different groups of players, like VIP players, by offering prizes that match their interests and the theme of the event. For example, they could host a summer tournament where the top prize is a luxury cabriolet.
At the same time, players with smaller stakes can be offered tournaments with rewards like free spins or branded merchandise.
Any tournament can now combine various types of prizes â cash, free spins, and non-monetary rewards â providing casinos with extensive opportunities to run customised and engaging campaigns.
Creating tournaments with combined and non-monetary prizes is as simple and quick as setting up a tournament with cash prizes. All configurations are managed through the Tournament Toolâs back office. Participating players will see all relevant information, including available prizes and leaderboards, displayed in the casinoâs interface.Â
âWe have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilise our vast game selection most effectively,â says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. âOur approach is always research and data-driven, and we recognise that different player groups require distinct mechanics, rewards, and strategies. Thatâs why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customised engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.â
Recently, Crash games and Live games became available through the SOFTSWISS Game Aggregatorâs Tournament Tool. With these capabilities, operators now have many tools to find the best combinations for player engagement, increasing average bet amounts and boosting player loyalty.
About SOFTSWISSÂ
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post Luxury Trip to Las Vegas as Tournament Prize: SOFTSWISS Adds New Rewards Opportunities for Its Game Aggregator appeared first on European Gaming Industry News.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournamentâs global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: âWe are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
âItâs genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt weâll witness some incredible things happen in Budapest.
âEsports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.â
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industryâs most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: âWeâve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
âWeâre confident that this partnership will result in a high-quality analysis of our tournamentâs performance and the audience data weâll report to our partners. Itâs a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.â
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the worldâs top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Latest News
Superbet Becomes New Main Sponsor of Jagiellonia BiaĹystok

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Superbet has become the new main sponsor of Jagiellonia BiaĹystok. The logo of one of Polandâs leading bookmakers will appear on the front of the Podlasie teamâs match jerseys. This is the fourth Ekstraklasa club, alongside Lech PoznaĹ, GĂłrnik Zabrze and GKS Katowice, to join the bookmakerâs extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey â the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership â and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion â a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
âWhen making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,â explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the BiaĹystok club, because if they register using the special code âJAGA,â they will also receive a welcome bonus.
âJagiellonia fits perfectly into our sponsorship strategy â itâs a club with ambition, a strong identity, and enormous potential that combines modernity with local character. Wââre thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,â said Ĺukasz Seweryniak, General Manager of Superbet Polska.
âJaga is the perfect partner for us â with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, weâre preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,â Malaka said.
âI am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the clubâs history, which further underscores the importance of this partnership. I believe the word âpartnershipâ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,â said Ziemowit DeptuĹa, President of the Management Board of Jagiellonia BiaĹystok SSA.
The partnership with Superbet is another important step in Jagielloniaâs development â not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia BiaĹystok appeared first on European Gaming Industry News.
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: âThis is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
âSelf-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
âBy failing to respect a personâs decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.â
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: âTaking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
âVenues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.â
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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