Latest News
Genius Sports and Football DataCo extend exclusive official data partnership through 2029

Genius Sports Limited, the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media, announces today the extension of its exclusive official data partnership with Football DataCo (“DataCo”) through 2029.
Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting industry, capturing, and distributing live data for over 4,000 games per season to hundreds of licensed sportsbooks across the globe in under a second. With the extension, Genius Sports will continue to deliver the industry’s fastest, most accurate, and most reliable data feed to power in-play betting products and innovations from some of the most valuable betting content in the world.
As part of the agreement, from season 2025/26 Genius Sports will also exclusively provide sportsbooks worldwide with official Player Market Data, powering a wide range of pre-game and in-play betting opportunities such as number of shots on target, assists, pass completions and more that are indispensable to offering high margin bet builder products.
Over the same period, Genius Sports has also expanded its technology partnership with the Premier League and English Football League (“EFL”) to power several cutting-edge technology initiatives across the UK football ecosystem. Genius Sports is the Official Tracking Data partner to DataCo, with its computer vision and AI-powered technology providing all 44 Premier League and EFL Championship teams with comprehensive insights and analysis, harnessing data-driven intelligence to enhance performance levels.
In partnership with Premier League Productions, Genius Sports also powers Data Zone; a data-driven, immersive broadcast experience shown to millions of fans worldwide with insights including player IDs, pitch maps, shot velocities, player speeds, and more. Genius Sports also recently built and launched Fantasy EFL for the 2024/25 season, the league’s first-ever 72-club fantasy football game to involve all clubs across the three EFL divisions.
Mark Locke, CEO of Genius Sports, said: “Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports. This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners”.
Adrian Ford, General Manager of Football DataCo, said: “Genius Sports has been an exceptional partner to UK football over the past five years, delivering innovative real-time betting experiences for sportsbooks and high-quality player tracking data and solutions for teams. We look forward to continuing to expand the relationship with a new rights term from the start of the 2025/26 season and maintaining the highest quality of data to connect millions of fans globally with our competitions”.
The post Genius Sports and Football DataCo extend exclusive official data partnership through 2029 appeared first on European Gaming Industry News.
Latest News
ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.
“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”
Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”
The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
Latest News
Leeds United announce new sleeve partnership with Parimatch

Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.
Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.
Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.
As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.
Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.
Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.
He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”
Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.
Latest News
Peter & Sons Teams Up with Luckia in Spain and Mexico

P&S’s legendary game portfolio is available now at luckia.es and luckia.mx
Innovative game studio Peter & Sons has finalized a pivotal new content partnership with Luckia, one of Spain’s leading entertainment and gaming groups. Luckia has now rolled out Peter & Sons weird and wonderful portfolio of slots titles to players in Spain and Mexico at luckia.es and luckia.mx, with additional markets on the horizon.
Games include smash hits like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as new titles like the post-apocalyptic fishing game ‘Muddy Waters’, the spookily off-kilter ‘Ghostfather – Awakened’ and ‘Boom Farm’, a game about agricultural explosions.
The award-winning Barcelona-based studio has been wowing the industry with a succession of games boasting groundbreaking artwork, imaginative storytelling, whacky ideas and innovative gameplay – often laced with a healthy dose of signature dark humour.
Founded in the 1970s and headquartered in La Coruña, Luckia is a global gaming powerhouse. Luckia offers a strong digital platform in key regions including Spain, Portugal, Latin America, Croatia and Cameroon.
With over 2,500 employees, Luckia is renowned for its commitment to responsible gaming and player satisfaction.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with such an established and forward-thinking group as Luckia. Their extensive reach, local expertise and shared values around quality and responsible gaming make this a perfect fit. We look forward to growing together across more regulated markets.”
Eloy Fernandez Head of Product at Luckia said: “Peter & Sons creates games like no one else in this industry and they will bring fresh energy and world-class creativity to our portfolio. We’re excited to introduce their games to our players and are confident this partnership will drive engagement and deliver a premium gaming experience to our players.”
The post Peter & Sons Teams Up with Luckia in Spain and Mexico appeared first on European Gaming Industry News.
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