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Genius Sports and Football DataCo extend exclusive official data partnership through 2029

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Genius Sports Limited, the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media, announces today the extension of its exclusive official data partnership with Football DataCo (“DataCo”) through 2029.

Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting industry, capturing, and distributing live data for over 4,000 games per season to hundreds of licensed sportsbooks across the globe in under a second. With the extension, Genius Sports will continue to deliver the industry’s fastest, most accurate, and most reliable data feed to power in-play betting products and innovations from some of the most valuable betting content in the world.

As part of the agreement, from season 2025/26 Genius Sports will also exclusively provide sportsbooks worldwide with official Player Market Data, powering a wide range of pre-game and in-play betting opportunities such as number of shots on target, assists, pass completions and more that are indispensable to offering high margin bet builder products.

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Over the same period, Genius Sports has also expanded its technology partnership with the Premier League and English Football League (“EFL”) to power several cutting-edge technology initiatives across the UK football ecosystem. Genius Sports is the Official Tracking Data partner to DataCo, with its computer vision and AI-powered technology providing all 44 Premier League and EFL Championship teams with comprehensive insights and analysis, harnessing data-driven intelligence to enhance performance levels.

In partnership with Premier League Productions, Genius Sports also powers Data Zone; a data-driven, immersive broadcast experience shown to millions of fans worldwide with insights including player IDs, pitch maps, shot velocities, player speeds, and more. Genius Sports also recently built and launched Fantasy EFL for the 2024/25 season, the league’s first-ever 72-club fantasy football game to involve all clubs across the three EFL divisions.

Mark Locke, CEO of Genius Sports, said: “Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports. This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners”.

Adrian Ford, General Manager of Football DataCo, said: “Genius Sports has been an exceptional partner to UK football over the past five years, delivering innovative real-time betting experiences for sportsbooks and high-quality player tracking data and solutions for teams. We look forward to continuing to expand the relationship with a new rights term from the start of the 2025/26 season and maintaining the highest quality of data to connect millions of fans globally with our competitions”.

The post Genius Sports and Football DataCo extend exclusive official data partnership through 2029 appeared first on European Gaming Industry News.

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Relax Gaming roars into action with the release of Tiger Shrine

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Relax Gaming, the iGaming aggregator and supplier of unique content, invites players to take a walk on the wild side with the release of Tiger Shrine.

Set deep in the heart of the Asian jungle, this 6×4 slot introduces players to a world of fierce creatures and engaging features and mechanics, including Reel Expansion, stacked symbols, Multiplier Wilds and Free Spins that can push players towards a max win of 10,000x.

Landing three or more bonus symbols anywhere on the reels allows players to choose from one of three Bonus Game modes: Reel Expansion, Symbol Upgrade and Multiplier Upgrade.

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Reel Expansion mode sees players collect coins to increase the number of symbols on the reel, unlocking up to 117,649 ways to win. Symbol Upgrade mode sees players hunt for coins that transform animal symbols into the highest-paying Tiger symbol. Multiplier Upgrade mode increases the values of all Multiplier Wilds whenever a coin is collected.

Wild symbols can land at any time carrying multipliers worth up to x5 during base gameplay, while the Multiplier Upgrade mode can push these values even higher.

The Bonus Game modes can be accessed immediately via a Buy Feature that offers players guaranteed entry at 60x their bet or a Super Bonus entry at 250x their bet, which grants 25 free spins.

Shelley Hannah, CPO at Relax Gaming, said: “Tiger Shrine is a great addition to our award-winning portfolio of slots, and we can’t wait to see players get stuck into it! The medium volatility and buffalo-style gameplay is accompanied by some fierce features and mechanics, which can make sure it lives up to the high expectations we have for it.”

The post Relax Gaming roars into action with the release of Tiger Shrine appeared first on European Gaming Industry News.

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Vegas Kings Becomes a Certified Playtech Provider, Strengthening Industry Leadership

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Collaboration between Playtech and Vegas Kings brings enhanced iGaming creative and development solutions to operators


Vegas Kings, the most experienced iGaming web design and development agency, is proud to announce it has joined as a partner in the Playtech SAAS Marketplace. This partnership with Playtech, one of the largest platform providers in the iGaming industry, marks a significant milestone in their 26+ year journey of delivering innovative solutions and high-quality services to global gaming operators.

As a certified provider, Vegas Kings now offers a seamless extension of Playtech’s cutting-edge platform capabilities. With a history of successful collaborations with Playtech clients like PlayTsogo and betOcean, Vegas Kings is well-positioned to support operators in enhancing user experiences, optimizing acquisition strategies and driving brand success across all verticals.

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Expanding Horizons with Playtech
This certification enables Vegas Kings to deliver tailored creative design and technical development services to Playtech’s vast client network. From comprehensive solutions like logo and web design, 3D development and CRM marketing assets to bespoke front-end development on Playtech’s platform, our services are designed to drive impactful results for operators.

“We are super excited to deepen our partnership with Playtech, a brand synonymous with innovation and excellence in the iGaming space. This certification underscores our dedication to delivering industry-leading solutions that empower operators to excel in regulated markets worldwide,” said Ashley Adir, CEO of Vegas Kings.

As our SAAS program continues to expand, we are thrilled to be partnering with top-quality suppliers in the agency space. This collaboration enables operators to access exceptional support in design, creative, and campaign management. Vegas Kings have been long-standing partners with Playtech, and their outstanding work and expertise make them a great choice. I look forward to seeing this partnership flourish and grow. said Mark Allan-Jones, SAAS Commercials Partnerships Manager of Playtech.

Driving the Future of iGaming
Vegas Kings’ unique blend of creativity, technical expertise, and deep industry knowledge makes us an ideal partner for Playtech’s clients. Together, we aim to innovate and elevate the iGaming experience for operators and players alike, ensuring seamless integration, high-quality designs, and exceptional user engagement.

The post Vegas Kings Becomes a Certified Playtech Provider, Strengthening Industry Leadership appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Imposes Fine of £375,000 on Football Pools Limited

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The UK Gambling Commission (UKGC) has imposed a fine of £375,000 on online gambling business, Football Pools Limited, after a Commission investigation revealed social responsibility and anti-money laundering failures. The breaches were occurred between September 2022 and August 2023.

John Pierce, Commission Director of Enforcement, said: “This case demonstrates that the Licensee’s approach to anti-money laundering risk profiling and monitoring was insufficient, allowing high-risk customers to continue gambling before completing necessary enhanced due diligence checks.

“In addition, the Licensee was over-reliant on financial alerts that whilst preventing significant losses meant it failed to engage in a timely manner with some customers who were potentially experiencing other markers of gambling-related harm such as time spent gambling and high velocity spend.

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“While it is recognised that necessary improvements have been made by the Licensee following the completion of the compliance assessment, the Commission will take further action if these standards are not maintained.”

The post UKGC Imposes Fine of £375,000 on Football Pools Limited appeared first on European Gaming Industry News.

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