Latest News
U.S. Online Poker (Gambling) Market Share Forecasted to Reach USD 183.30 Billion by 2034, at 14.9% CAGR: Prophecy Market Insights
| “U.S. Online Poker Market” from 2024-2034 with covered segments By Type (Texas Hold’em, Omaha, Seven-Card Stud, and Other Games), By Platform (PC, Tablet, Smartphone, Gaming Console, and Arcade Games), By Application (Gambling and Entertainment), By End-User (Gambling Enthusiasts, Dabblers, and Social Exuberant Players) Forecast, (2024-2034), which provides the perfect mix of market strategies, and industrial expertise with new cutting-edge technology to give the best experience. |
| Covina, Aug. 05, 2024 (GLOBE NEWSWIRE) — According to Prophecy Market Insights, the U.S. online poker market size and share is projected to grow from USD 54.03 Billion in 2024 and is forecasted to reach USD 183.30 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 14.9% during the forecast period (2024 – 2034).
U.S. Online Poker Market Report Overview In the game of online poker, a player gets to play against other opponents across the globe. This game requires one not only to choose among the several varieties of poker available, like Texas Hold’em, Omaha, and Seven-Card Stud, but also to log in to some websites that deal with online poker. Bets are made according to the strength of the hand with virtual chips. At the end of every round, the best hand collects the pot. Apart from anonymity, speed, convenience, and the number of tables, a player can play from anywhere with an internet connection, and many platforms allow a person to play at many different tables. The legal landscape of the U.S. online poker market has changed dramatically over the years. Big poker operators such as PokerStars and Full Tilt Poker used to be bigger players until legal complications and regulatory changes came hard on the industry after the events of Black Friday in 2011. The United States adopted state-by-state online gambling regulation, where certain states passed bills to legalize online poker and others were vehemently opposed. Today’s market is fragmented because only a few states allow regulated online poker. Other significant challenges include variations of the legislation among states, market fragmentation, pressure from new entrants and social gaming products, and fewer players. Still, potential growth might come out of the prospective legalization that is being considered by other states.
Our Free Sample Report includes:
Competitive Landscape: The U.S. online Poker Market is characterized by rapid growth, technological innovation, and fierce competition. Companies are expanding their global presence, focusing on sustainability, and diversifying their service offerings to stay competitive. Some of the Key Market Players:
Analyst View: In the U.S. market, operators like PokerStars and Full Tilt Poker used to be small entities, but since Black Friday in 2011, a fragmentation process began, with legislation very different from one country to another, added pressure from new entrants, and social gaming products pressing on the industry. Improved technology has increased the reach of online poker to younger demographics, especially those who love mobile gadgets with user-friendly applications and responsive websites. Demographic changes at a rapid pace, like urbanization and lifestyle changes, have also significantly shifted people’s interest in these online gambling activities. Trends affecting the U.S. online poker market include changing laws and regulations that have enabled operators to invest, innovate, and develop their businesses around uniformity and clarity. The promulgation of specific licensing rules, consumer protection, and dispute resolution procedures has resulted in a more respectable and trustworthy sector for players regarding the integrity and fairness of the games. Market Dynamics: Drivers: Involvement of Technology
Demographical changes
Market Trends: Changes in Law and Regulation
Segmentation: U.S. online Poker Market is segmented based on Type, Application, and Region. Type Insights
Application Insights
Recent Development:
Regional Insights
The North American online poker market is complex and dynamic; the United States itself is a nascent yet potential jackpot in its entirety. It is characterized by state-by-state regulation against the patchy backdrop of laws and the 2011 “Black Friday” crackdown. Barring all odds, online poker has been legalized by a few states, and it is slowly gaining its lost glory. Some of the important states representing the market are New Jersey, Nevada, Delaware, Michigan, and Pennsylvania. Such challenges include regulatory uncertainty, market fragmentation, and black markets. Another challenge to the operators and players is the inconsistent regulatory environment from state to state. A contributing factor to this market fragmentation is the lack of interstate poker agreements that hold back player pools, killing competition in its tracks. Illegal online poker sites remain in operation, tainting the legal marketplace. Browse Detail Report on “U.S. Online Poker Market Size, Share, By Type (Texas Hold’em, Omaha, Seven-Card Stud, and Other Games), By Platform (PC, Tablet, Smartphone, Gaming Console, and Arcade Games), By Application (Gambling and Entertainment), By End-User (Gambling Enthusiasts, Dabblers, and Social Exuberant Players) – Trends, Analysis, and Forecast till 2034” with complete TOC @ prophecymarketinsights.com/market_insight/u-s-online-poker-market-5338
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Latest News
N1 Beyond the Insights: Facebook in July
Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iGaming industry. But these insights are only part of the bigger picture. Behind every prediction lies market analysis, hands-on experience, and real-world cases that deserve a deeper discussion.
That’s why we’re launching N1 Beyond the Insights — a new series where N1 Partners experts take a closer look at the industry’s most important topics, share in-depth analysis, and explore the nuances that help affiliates make better traffic decisions.
In our first edition, we focus on Facebook: the seasonal shifts that typically occur in July, the metrics that matter most, and why evaluating campaign performance requires looking beyond surface-level results and analyzing the entire user journey.
False Signals: When a Drop in CTR and CR Doesn’t Mean Your Campaign Is Failing
In July, traditional advertising metrics can be misleading — even for experienced media buyers. One of the most common mistakes is treating a decline in CTR and CR as a clear sign that a campaign has burned out and should be turned off.
In reality, the cause is often a seasonal shift in user behaviour rather than the campaign itself. During the summer, people spend more time on mobile devices, travel more, and generally devote less attention to social media. They scroll through their feeds faster, which naturally leads to lower CTR and registration conversion rates, even when the campaign continues to attract high-quality traffic.
This is where many affiliates make costly mistakes. They see performance drop in their tracker, pause campaigns that are still delivering value, and start testing new creatives, spending additional budget to solve a problem that may not actually exist.
The N1 Partners Approach
In situations like these, the N1 Partners team avoids drawing conclusions based solely on the first signs of declining advertising metrics.
Instead, we look at the full picture by analysing:
- user cohorts;
- the time between registration and first deposit;
- post-click user behaviour;
- overall campaign profitability.
During the summer, it’s especially important to allow the entire conversion cycle to unfold before evaluating performance. A user may click on an ad during the day but only complete registration or make a first deposit later that evening or even over the weekend.
Our team also recommends adapting creatives to seasonal user behaviour. Shorter funnels, clear messaging, and offers built around fast or instant-play games tend to perform better during the summer, as they require less time and commitment from users who are often browsing on the go.
Night-Time Traffic: Why a Lower CPC Doesn’t Always Mean Higher ROI
Another seasonal trend in July is the shift in user activity patterns.
Across many Tier-1 markets, longer daylight hours and warmer weather change how people spend their time. Users are generally less active on social media during the day, with engagement gradually moving into the late evening and overnight hours.
Facebook adapts quickly to these behavioural changes, allocating more impressions during peak activity periods — typically between 10:00 PM and 3:00 AM local time.
For affiliates, this can initially look like an opportunity:
- lower CPC;
- higher traffic volume;
- more registrations.
However, these metrics don’t necessarily translate into better campaign performance. A lower acquisition cost doesn’t automatically mean higher-quality traffic or stronger long-term profitability, which is why it’s important to evaluate the full conversion funnel rather than relying on CPC alone.
| What the Ads Manager Shows | What’s Actually Happening |
| Lower CPC | Users are more likely to browse their feeds without taking action. |
| More Registrations | A smaller share of users progresses to making a quality first deposit. |
| Higher traffic volume | More registrations fail to convert into long-term revenue. |
During late-night hours in Tier-1 markets, additional factors can affect deposit conversion:
- users may reach their daily card spending limits;
- banks often perform scheduled maintenance and security updates overnight;
- declined payment rates tend to increase.
As a result, affiliates may see a high number of registrations while the conversion rate from registration to first deposit declines.
The N1 Partners Approach
At N1 Partners, we don’t recommend limiting campaigns to night-time hours through dayparting simply because CPC appears lower.
While daytime traffic is often more expensive, users acquired during the day and early evening are generally more likely to complete meaningful deposits and deliver stronger long-term value. Rather than optimizing for the lowest acquisition cost, we recommend evaluating traffic quality across the entire conversion funnel and optimizing for overall campaign profitability.
Metrics That Help You Spot Problems Before Your Competitors
Today, Facebook campaign analysis goes far beyond CTR, CPC, and registration volume. If a campaign continues to generate high-quality traffic while ROI starts to decline, the issue isn’t necessarily on Facebook’s side.
At N1 Partners, one of the earliest warning signs we monitor is payment infrastructure performance. Changes in payment metrics often reveal underlying issues before they become visible in overall campaign results.
The first metrics we analyze include:
| Metric | What It Indicates |
| Success Rate | The share of successful payments compared to failed transactions. |
| Decline Rate | Whether payment failures are increasing over time. |
| Reg-to-Dep | How efficiently registrations convert into first-time depositors. |
| FTD | First deposit |
During the summer, banks in Tier-1 markets regularly update their payment gateways, adjust transaction limits, and introduce changes to payment processing. Even a 5–10% increase in the Decline Rate over a few hours can indicate an underlying technical issue.
Teams that focus solely on the number of first-time deposits often detect these problems too late. Monitoring Success Rate and Decline Rate allows affiliates to identify issues much earlier and adjust their campaigns before performance is significantly affected.
Why It’s Harder to Kill Underperforming Campaigns in July
During the summer, finding a new winning campaign is often easier than knowing when to stop running an existing one. Lower CPCs driven by reduced competition in Facebook’s ad auction can create the illusion that a temporary performance dip will eventually correct itself.
In reality, many affiliates fall into the trap of delayed conversions, attributing weaker results solely to seasonality. More often, the issue lies with the traffic itself rather than the product. During the summer, Tier-1 users respond differently to gambling creatives, while Facebook’s algorithms gradually optimize delivery toward less engaged audiences.
Instead of continuing to scale a declining campaign in the hope that retention will improve later, it’s usually more effective to pause underperforming setups early and reallocate budget to testing new angles and creatives that better match July’s seasonal demand.
Deep Localization: Which GEOs Need It Most?
These seasonal shifts are particularly noticeable in mature Tier-1 markets such as Germany, Austria, and Canada.
Users in these markets have been exposed to gambling advertising for years. They’ve seen countless welcome bonuses, promotional offers, and product concepts, making it much harder for generic campaigns to stand out. Simply increasing a welcome bonus is no longer a meaningful competitive advantage.
At N1 Partners, we take a broader product-driven approach that focuses on:
- deep product localization;
- personalized retention strategies;
- VIP mechanics;
- local payment methods;
- a user experience tailored to the specifics of each market.
Summer also changes how users interact with products. People spend more time away from home, rely more heavily on mobile devices, and switch between content more quickly. At the same time, major sporting events remain a powerful driver of engagement. Products optimized for mobile, fast gameplay, and user journeys that naturally fit summer behaviour tend to deliver the strongest results.
At the same time, lower-cost traffic in Latin America and Asia can be misleading. High registration volumes don’t necessarily translate into strong profitability, especially when optimization focuses on installs or registrations rather than first-time deposits and long-term player value.
Why Brands Are Prioritizing Quality Over Volume
Over the past few months, brands have significantly changed the way they evaluate affiliate traffic. The focus has shifted from traffic volume to user quality and long-term value.
Today, affiliates are increasingly expected to provide transparent source-level reporting, full-funnel analytics, traffic segmentation, and insights into the quality of the acquired audience.
As a result, the best commercial terms are no longer reserved exclusively for the largest affiliates.
According to N1 Partners, the key differentiators today are:
- strong expertise in traffic analytics;
- the ability to quickly identify changes in the registration-to-deposit conversion rate;
- fast campaign optimization and decision-making;
- stable LTV and healthy DepSum/Payout economics;
- transparent communication between affiliates and affiliate managers.
This approach enables long-term partnerships and sustainable growth—even without continuously increasing traffic volumes.
Key Takeaway
Seasonality changes user behaviour, Facebook’s algorithms adjust traffic distribution, and traditional advertising metrics are no longer enough to evaluate campaign performance.
At N1 Partners, we recommend taking a full-funnel approach by looking beyond CTR, CPC, and registration volume. Instead, evaluate user cohorts, Success Rate, Decline Rate, deposit quality, and overall ROI to make more informed optimization decisions.
Work with N1 Partners and Turn Insights into Results
- 14+ casino and sportsbook brands with strong Reg2Dep conversion
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55%, plus NNCO for top-performing affiliates
Be number one with N1!
Awards
Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026
Esportes Gaming Brasil (EGB) says all three of its brands—Esportes da Sorte, Onabet and Lottu—have been shortlisted for the Reclame Aqui Awards 2026, a Brazilian awards programme focused on corporate reputation and customer relationships. The group announced the nominations on Thursday 16th July.
EGB said it is the first time the three brands have been nominated simultaneously. Esportes da Sorte is shortlisted in the Ultra Sports Betting Operators (Mega Operations) category, while Onabet and Lottu are in the Sports Betting Operators (Mega Operations) category.
“Receiving nominations for all three Group brands at the Reclame Aqui Awards for the first time is incredibly meaningful recognition of the work we carry out every day. More than simply an achievement, it reflects our consistent strategy of putting the customer at the centre of every decision by investing in technology, operational efficiency and personalised customer service to build long-term relationships based on trust,” said Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels at Esportes Gaming Brasil.
The company attributed the nominations to ongoing investment in customer service processes, technology integration, employee training and changes to the user journey across its brands. EGB also said it reduced average response time for human customer support from 30 minutes to two minutes.
Reclame Aqui Awards winners are decided by consumer voting, according to the company. Public voting for the 2026 edition is scheduled to run from 2 September to 5 November.
The post Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Gaming Corps goes live with bet365 in Alberta on regulated market day one
Deal expands bet365 casino rollout in Spain and Ontario, with 50+ Gaming Corps titles certified for Alberta from 13 July 2026.
Gaming Corps has launched with bet365 in Alberta on the first day of the province’s regulated iGaming market opening (13 July 2026), while also expanding its content footprint with the operator in Spain and Ontario.
The Sweden-based, publicly listed game developer said it is among the first wave of studios certified for Alberta, supporting bet365’s entry with more than 50 games available at launch. The day-one portfolio spans Slots, Table, Plinko, Mine Games and Instant Blitz.
Gaming Corps said the expanded partnership includes its football-themed titles, including Penalty Champion: Goals to Glory, plus the 3 Pigs series (3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog and 3 Pigs of the Caribbean).
The rollout also brings Gaming Corps’ new Low RTP Blackjack titles to bet365, which the supplier said are designed around 93.57% RTP and approximately 6% operator hold, with side-bet mechanics and flexible branding options.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365 at said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on regulated market day one appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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