A Perfect Match: Acquisition Marks the Formation of Revpanda Group

Revpanda’s acquisition of Leetz Media is more than just a business transaction; it’s the union of two well-established companies that have consistently delivered top-tier results in the iGaming industry for years. This opens an exciting new chapter as Revpanda evolves into Revpanda Group, becoming the ultimate traffic powerhouse.

The Power of Combined Forces

Revpanda has long been recognised for its iGaming digital marketing expertise. The multiple award-winning agency is the go-to partner for the top brands, offering a full suite of services, such as:

• Retention through content and localisation,
• Direct traffic acquisition via SEO, digital PR, and programmatic,
• Product excellence with Payment Method Testing, Block Monitor, and Conversion Rate Optimisation services.

Leetz Media, on the other hand, has distinguished itself with exceptional affiliate marketing know-how, and now constitutes as Revpanda Media. Their proven strategies of generating players through SEO assets have been instrumental in driving high-quality traffic and optimising affiliate performance for a significant number of reputable brands in the gambling industry.

This strategic approach enables Revpanda Group to deliver even greater value to our partners. By amplifying our ability to drive both direct and affiliated traffic, we will now not only be improving lead quality, but also significantly increasing player value through retention, and product improvements.

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Voices of the Leaders: Shared Vision, Shared Success

Emre Goktas, CEO of Revpanda, expressed his enthusiasm for the acquisition, highlighting the synergy between the two companies.

“Leetz Media has been a trusted partner for years, and their expertise in affiliate marketing is second to none. Welcoming them into the Revpanda team was a natural progression, and with our combined services, we’re excited to bring operators better player acquisition and higher player value,” he stated.

On behalf of Leetz Media, CEO Arnis Surgovts shared his excitement about joining forces with Revpanda.

“We’ve always admired Revpanda’s innovative approach and are thrilled to be part of their journey. Together, we’ll continue to set new benchmarks in the iGaming industry by generating even better quality traffic and higher ROI for operators,” he commented.

Explore Growth Opportunities for Success with Revpanda Group

As Revpanda and Leetz Media embark on this exciting journey together under the roof of Revpanda Group, we invite clients, partners, and industry peers to join us in exploring new opportunities for growth and success. Reach out to our team today to learn how we can help you achieve your goals and turn your expectations into results.

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Let’s build the future together!

Stake has acquired Italy-based sports betting and remote gaming operator Baldo Line s.r.l, a company previously part of the Octavian Group, and will acquire Idealbet.it, aiming to bolster global expansion efforts and strengthen its market position, furthering its commitment to delivering top-tier entertainment to players.

This pivotal strategic acquisition marks Stake’s continued growth into new markets, following its acquisition of Betfair Colombia in November 2023, which announced its entry into Latin America.

Through this acquisition, Stake will introduce a portfolio of innovative gaming options to players in Italy. The combination of Idealbet’s established presence and Italy’s mature, substantial market provides Stake with a robust foundation for growth in the region.

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Following the acquisition, Stake will establish a local presence in Italy by opening an office in Italy to expand on its team of employees. Idealbet will continue to operate under its own brand within the Stake portfolio.

Commenting on the significance of the acquisition, Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “This acquisition aligns with our strategic ambitions to increase our global footprint, particularly in an established region like Italy, and marks a significant milestone for Stake. We’re thrilled to work with Idealbet to provide the best experience for our customers.”

Commenting further on the acquisition, Simone Pachera, Chief Executive Office at Octavian said: “We’re excited to collaborate with Stake and usher in a new experience for our customers, further expanding the market in Italy. Since acquiring Baldo Line, we have built a strong foundation for Idealbet through our AGP gaming platform and HubCasino aggregator.

“Now, we are thrilled to transition operations to Stake, a globally renowned brand with a proven track record of delivering exceptional player experience. We are confident that Stake will significantly enhance the growth of Idealbet and bring renewed energy to our players, as well as the entire Italian online gaming market.”

Stake is the world’s leading brand in the betting and gaming category. Since 2017 Stake has introduced cutting-edge technology and innovative gaming options for players. Stake is committed to player safety, keeping gambling fun, safe and entertaining by providing comprehensive tools and resources aimed at helping customers understand and manage their gambling activities.

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EveryMatrix has acquired FSB Technology, a leading global full turnkey and specialist sportsbook technology provider in an all-cash deal.

The acquisition will further bolster OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feeds division, generating immediate additional revenues, cross-company synergies and firmly establishes a presence in the UK, Ireland and Africa where FSB has developed strong market share.

Founded in 2007 by Sam Lawrence and David McDowell, FSB is a leading B2B sportsbook technology supplier based in London, offering full end-to-end turnkey solutions including Player Account Management (PAM), sports betting and casino platform solutions.

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EveryMatrix will incorporate key FSB features into its offering, including what has been recognised as one of the strongest horse racing products among sportsbook providers.

Customers will further benefit from EveryMatrix’s superior modular products including casino, games and aggregation, payments, player account management, managed services or affiliate management and data tracking.

Once migrated to OddsMatrix, they will gain access to proven, tier-1 sportsbook and odds feeds products, as well as EveryMatrix’s technology, development and resource pipeline, decades of industry expertise within its 1,000 employee strong workforce across 13 locations worldwide and a global network of partners.

OddsMatrix has gone from strength-to-strength launching several large-scale digital projects for tier-1 brands across Europe including Bet-at-home and the Hungarian national lottery company’s (SZRT) online brand TippmixPro.

OddsMatrix achieved its best year in 2023, setting record growth, profitability and a record number of bets for tier-1 customers. It experienced a 75% Year-on-Year (YoY) rise in total bets, skyrocketing profitability up 90% while also driving live events up by a third (31%) to more than 1.8 million events for the year. With the FSB deal, this strong growth is set to continue.

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Ebbe Groes, Group CEO of EveryMatrix, said: “I’m delighted to announce our purchase of FSB Technology and I’m proud of the EveryMatrix team that has been involved in making this deal happen so effortlessly.

“This is our most ambitious acquisition to date, by value, size, and complexity. There was a huge amount of internal teamwork behind the scenes to ensure this process was managed efficiently which is a great credit to everyone. Our ability to quickly transact and get this over the line so smoothly has been very impressive.

“This transaction facilitates our long-term growth strategy of entering and growing within a greater number of regulated markets, including the UK, Ireland and Africa, where many FSB clients operate. It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high performing product proven to deliver exceptional results.”

Adam Smith, CEO of FSB Technology, said: “FSB has achieved a lot over the last 18-20 months including expansion into new markets and launching innovative propositions. Joining together with EveryMatrix represents another major milestone for FSB. We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.”