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SBC Summit to Hold Inaugural Payment Expert Summit

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The upcoming SBC Summit will intensify its focus on equipping industry experts with top-tier payment solutions and compliance strategies with the introduction of the  Payment Expert Summit.

The Payment Expert Summit, named after SBC’s dedicated media brand, is scheduled for September 24-26 at the Feira Internacional de Lisboa. It will serve as the ideal platform for CFOs, Payments Directors, Heads of Payments, Payments Managers, Heads of AML/Fraud, KYC Managers, and payment and service providers to discuss the latest issues and strategies impacting the payment sector.

The summit will feature a dedicated conference program, networking facilities, and a show floor, providing a comprehensive environment for professionals to gain insights and forge valuable connections.

The exhibition floor will provide 25,000 delegates with the opportunity to explore the latest industry technologies and innovative payment solutions and services from 70 leading global brands. Confirmed exhibitors include Adyen, Bilderlings, DNS Pay, Inpay, ISX Financial, Jetonbank, Noda, ODDS Group, OKTO, Paybrokers, Payfuture, Payhound, Payok, Paytently, Pagsmile, PGWay, Rapyd, SmartFastPay, Trustly, VallettaPay, VOLT, XDA, ZRO Bank, and many more.

In addition, the show floor will feature a variety of networking amenities for delegates to connect with payment service providers, fintech firms, and compliance experts. Dedicated facilities include the Networking Lounge sponsored by Pay4Fun, the Payments Bar & Lounge sponsored by Kushki and the Coffee Bar & Lounge sponsored by Neosurf.

On the evening of Wednesday, September 25th, SBC will also host a dedicated ‘Payment Expert VIP Dinner & Networking Party’. This invite-only event will be held at the award-winning Trindade bar, offering operators and payment brands a three-course dinner and complimentary drinks.

Rasmus Sojmark, CEO & Founder of SBC, said: “Reflecting on last year’s SBC Summit Barcelona, it was clear that delegates responded extremely positively to our ‘Payments & Compliance Zone.’ This enthusiasm, along with the tremendous work of our media brand ‘Payment Expert,’ made it an easy decision to establish a dedicated summit.

“By offering delegates a focused educational program, showcasing the latest services and products, and providing ample networking opportunities, we aim to spur innovation and collaboration to drive the industry forward.”

Payment professionals looking to enhance their knowledge can anticipate three days of educational content addressing crucial topics impacting the payment sector. Sessions will explore the impact of open banking on financial access for gamblers by 2025, the transformative effects of unified payments on the gambling industry, navigating global complexities in gambling AML, and the influence of global economic trends on payment departments. Additionally, discussions will delve into the relationship between evolving fraud attempts and payment systems, and whether cryptocurrency can redefine the future of betting and gaming.

Industry experts set to feature as part of the Payment Expert Summit conference include Gabriele Griesbacher (Global Director of Payments and Compliance, DAZN), Isabelle Delisle (Global Head of Group Payments, Pinnacle), Christian Reinheimer (Group Director of Payments Product, LeoVegas Group), Liron Warhaftig (VP Product, BetMGM), Agata Smilgin (Head of Fraud and Payments, The Luck Factory), Rahul Das (Director of Payments, LiveScore Group), Sandhya Singh (Chief Customer Experience Officer, Casumo), Shirelle Zammit (CFO, Hit Gaming), Andrea McGeachin (CEO, Neosurf) and more.

Delegates who register for the Payment Expert Summit will enjoy complete access to all aspects of the SBC Summit. This includes the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Affiliate Leaders Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This access covers the expo floor, networking areas and parties, and conference content.

The post SBC Summit to Hold Inaugural Payment Expert Summit appeared first on European Gaming Industry News.

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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

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This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.

The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.

Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.

“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.

The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.

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Emily Tofield Incoming Chief Executive of Ygam

Ygam appoints Emily Tofield as new Chief Executive

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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.

Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector.  Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.

Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight.  She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).

Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”

Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”

The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.

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ZEAL and bet-at-home launch joint gaming initiative

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  • bet-at-home integrates  ZEAL Instant Games titles into its German website
  • First selection of ZEAL slots now available
  • Partnership boosts reach, portfolio strength, and growth for both companies

ZEAL Instant Games, a brand of the ZEAL Group and a provider of  online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.

Stronger together: Premium content meets established brand presence

Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.

In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.

Shared perspectives

“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”

From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”

The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.

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