Latest News
SOFTSWISS Casino Platform Reports Referred Users Rise by 219% in Q2‘24
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The SOFTSWISS Casino Platform, an award-winning software for online casinos, shares the results of its Referral System. In Q2 2024, the number of referred users increased by 219% compared to Q1 2024.
With the implementation of the Referral System, operators have full control over referral bonus rules and the sum of the welcome reward, creating appealing conditions for new players. This added flexibility has driven substantial growth in key metrics. Deposits from referred players increased by 251% in Q2 2024, while the Gross Gaming Revenue (GGR) rose by 452% compared to the previous quarter.
Beyond the financial success, the Referral System has received several important updates. One major enhancement is Duplicate Protection, which aims to reduce the risk of bonus abuse.
Another notable update enhanced the management of referred players in the back office. It allows operators to manage them with advanced grouping and filtering capabilities. With the update, operators can process bulk activities on players, such as sending emails, issuing different bonuses, managing payment systems, and more.
Daria Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “With the high average cost of acquiring a new casino player, the Referral System has saved our partners hundreds of thousands of euro. Additionally, referral audiences usually show higher trust and similar behaviour patterns to existing players. We encourage our partners to promote the Referral System to attract a more qualified audience for free.”
The free ebook by SOFTSWISS, ‘How to Market an Online Casino’, highlights high player acquisition costs as one of the biggest challenges for operators. In addition to identifying major challenges for operators in 2024, the ebook provides a detailed breakdown of ten marketing channels and tactics designed to help lower the average cost per user engagement, among other benefits.
Businesses operating on other platforms can seamlessly migrate to the SOFTSWISS Casino Platform. Recently, SOFTSWISS transitioned a major operator with over a million players to its platform in just five hours.
Also, operators can start a new project with the Turnkey Casino Solution from SOFTSWISS. This comprehensive package includes games, sports betting, casino operations, and an affiliate management system.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Casino Platform Reports Referred Users Rise by 219% in Q2‘24 appeared first on European Gaming Industry News.
Latest News
Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand
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Following the successful conclusion of the Eastern European Gaming Summit’s (EEGS) inaugural webinar for the year, titled “Rolling the Dice on AI: How Artificial Intelligence is Reshaping the Gaming Industry,” attendees can now access the video on demand to revisit the insightful discussions and key takeaways. The event, held on February 19, featured a distinguished panel of industry experts who explored the significant impact of AI on player protection, regulatory requirements, and innovation within the gaming sector.
Moderated by Rossi McKee, Co-founder of Telematic Interactive Bulgaria and CT Gaming, the webinar offered a deep dive into the dual-edged role of AI in gaming, discussing how it can enhance player experiences while also creating new challenges for operators.
The expert panel included:
- Paula Murphy – Head of Business Development, Mindway AI
- Joseph Borg – Partner, WH Partners
- Dr. Galia Mancheva – Founder and CEO, Ai Advy
The conversation highlighted the ongoing shift towards AI-driven solutions in gaming, emphasizing the need for ethical considerations and compliance with evolving regulations – especially with the implementation of the EU AI Act. Dr. Mancheva noted, “Operators working with personal data must understand how AI can enhance efficiency and ensure compliance with stringent legal requirements.”
Key takeaways from the webinar revealed that the future of the gaming industry hinges not only on the adoption of cutting-edge technology but also on the commitment to utilize it responsibly. “The real challenge for operators is not just adopting AI but using it ethically,” stressed the panel in unison.
For those who missed the live event, the on-demand video recaps critical insights on AI’s transformative potential in gaming, its implications for responsible gambling initiatives, and the regulatory landscape.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
For more information on future webinars and events, stay tuned to EEGS’s official channels.
The post Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand appeared first on European Gaming Industry News.
Brazil
EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA)
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EstrelaBet, one of Brazil’s leading betting operators, is now an official member of the International Betting Integrity Association (IBIA), a global organization dedicated to promoting integrity in the regulated sports betting industry. By joining IBIA, EstrelaBet aligns itself with more than 140 brands worldwide in the fight against match-fixing. In Brazil, IBIA has a cooperation agreement with the Ministry of Finance to strengthen integrity within the betting market.
This partnership is part of EstrelaBet’s broader strategy and strict match-fixing prevention policy, which ensures compliance with regulations and leverages data and strategic collaborations to detect, prevent, and investigate suspicious activities in regulated betting markets. Additionally, the company adopts internal best practices, partners with specialized monitoring initiatives, such as Genius Sports, and promotes awareness campaigns with its sponsored teams.
“Partnering with IBIA, a globally recognized institution in betting integrity, reinforces our commitment to adopting best practices and increasing oversight in preventing match-fixing and fraud. This contributes to a safer and more transparent environment for everyone’s entertainment,” said Fellipe Fraga, Chief Business Officer (CBO) and Institutional Relations (RI) at EstrelaBet.
IBIA is a non-profit organization dedicated to protecting regulated sports betting markets from match-fixing. Its global integrity monitoring network enables the tracking of transactional activities linked to individual customer accounts. Currently, IBIA members generate over $300 billion in annual betting volume, representing approximately 50% of the global regulated commercial sports betting industry—covering both retail and online platforms—and more than 50% of the exclusively digital segment.
Khalid Ali, CEO at IBIA, said: “We are delighted that EstrelaBet has become a member the International Betting Integrity Association, joining a growing list of operators licensed in Brazil committed to upholding the highest standards of integrity. This partnership enhances the reach of our world-class betting integrity monitoring network, supporting efforts to safeguard the newly regulated Brazilian online sports betting market. We look forward to working closely with Estrelabet to protect its customers and sportsbook business from the threats of betting-related corruption.”
The post EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA) appeared first on Gaming and Gambling Industry in the Americas.
Balkans
Bulgaria first for Push Gaming with Kaizen Gaming’s Betano
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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.
Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.
The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.
Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.
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