Latest News
Square in the Air appoints Ben Cleminson as CEO as part of leadership changes
Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into Chairman role
Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman.
Cleminson, the first person to join the company back in 2007, has worked alongside Esdaile and the firm’s management team to build Square in the Air into a full-service marketing agency with clients all over the world and a team of more than 50 employees based in London, Manchester and New York.
As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, becomes Chief Operating Officer, with Robin Hutchison, also formerly a Director, who joined the agency in 2012, appointed as Chief Commercial Officer. The new leadership team will report to Esdaile, who set up Square in the Air in 2006.
Ben Cleminson, CEO of Square in the Air, said: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.
“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.
“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honoured to step up into the CEO role.
“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”
Bill Esdaile, Founder and Chairman of Square in the Air, said: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.
“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.
“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”
Square in the Air works with operators, suppliers and affiliates across sport, betting and gaming, offering services including digital and traditional PR, social media and influencer management, ambassador and sponsorship activation, design and branding, video and content production, and performance marketing.
The post Square in the Air appoints Ben Cleminson as CEO as part of leadership changes appeared first on European Gaming Industry News.
BOYLE Sports
BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting
BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing.
The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated creation and presentation of pre-match football and UK and Irish horse racing accumulator bets. The deployment forms part of a broader update to BOYLE Sports’ betting proposition, aimed at delivering scalable, consistent acca products while retaining full control over pricing and risk.
Through the integration, BOYLE Sports has launched two carousels containing packaged accumulator bets, generated using predefined logic and historical performance data. All pricing remains aligned with BOYLE Sports’ internal trading models, with probabilities informed by historic form rather than external odds feeds.
From an operational standpoint, ABS provides BOYLE Sports’ trading team with backend tooling to automate bet creation, updates, and settlement, significantly reducing manual intervention while supporting a consistent pre-match offering across key markets. The solution also integrates BOYLE Sports’ existing Acca Boost mechanics, available to customers from launch.
ABS is built on Checkd Dev’s proprietary BRUNO platform and has evolved over a two-year development cycle. Initially designed as a statistics-led conversion tool, the system has expanded into a fully automated betting solution in response to growing operator demand for scalable, pre-configured wagering products within regulated markets. The product is integrated with the operator’s front end and bet slip, resulting in a frictionless experience for end users.
The BOYLE Sports deployment follows a series of recent commercial agreements for Checkd Dev, including partnerships with Betfred, William Hill, and OpenBet. Collectively, these integrations reflect a wider trend among established bookmakers toward automation-led betting products designed to improve efficiency, consistency, and user experience across football betting.
Adam Matues, Head of Sportsbook at BOYLE Sports, commented: “Pre-configured accas continue to play an important role in how customers engage with football and racing, but they need to be delivered in a way that is both scalable and commercially robust. Checkd Dev’s automated approach allows us to expand our acca offering efficiently, while maintaining full control over pricing, performance, and risk.”
Andrew Grimshaw, Commercial Director at Checkd Dev, added: “We’re seeing increasing demand from tier-one and tier-two operators for automated betting products that enhance UX while remaining fully aligned with existing trading frameworks. BOYLE Sports’ decision to deploy our ABS reflects that shift, and we’re looking forward to supporting the team on both sports as the product scales over the coming seasons.”
The post BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Knockout Poker League
Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool
Stretch Network is bringing back the Knockout Poker League (KPL), offering players an expanded schedule and a wide variety of tournaments designed to drive engagement. Following the strong performance and positive feedback from last year’s edition, the series features popular knockout formats to keep players active throughout the campaign.
The Knockout Poker League series will run across two separate seasons:
- Season 1: February 6 – March 1
- Season 2: March 13 – April 5
Tournament details
- Total guarantee: Over €910,000
- Leaderboards: Two tournament leaderboards with a combined prize pool of €10,000
Headliners
- Two Main Events with €50,000 prize pools each
- Two Mini Main Events with €8,000 prize pools each
- Two Omaha Main Events with €5,000 prize pools each
- Daily headliners with guarantees of up to €20,000
- Mystery Bounty and Mini Mystery Bounty tournaments, combining PKO and Mystery Bounty mechanics familiar to players
- Weekend Centroll tournaments with a €0.01 buy-in and a €2,000 guarantee, offering near-freeroll accessibility
With the latest platform releases and updates now live, KPL provides players with the opportunity to enjoy their favorite poker formats within a structured, long-running series. Stretch Network expects that this combination of proven formats and solid guarantees will support sustained engagement across its partner network.
The post Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune
SlotMatrix, the leading global casino content aggregator, has incorporated Muertos Fortune into its unique collection, a vibrant slot drawing inspiration from the lively energy and festivities of Day of the Dead customs.
Muertos Fortune welcomes players to a vibrant realm filled with music and color, where each spin leads to grander moments and more exciting rewards.
The Money Collector function centers on the Muertos symbol that shows up on reel five, serving as the chief collector by retrieving cash values from piñata prizes positioned throughout the reels to enhance winnings and enable extra rewards.
A significant feature of the gameplay is its Perceived Persistence mechanic, enabling piñata rewards that fall uncollected to fill the giant skull above the reels.
As the skull fills up, it explodes, activating the Free Spins feature filled with Muertos’ collections, greater piñata values, and opportunities for several retriggers, transforming growing excitement into massive payout possibilities.
Muertos Fortune can only be accessed via SlotMatrix and is upgraded by EveryMatrix’s sophisticated gamification features, such as free spins, tournaments, and leaderboards. It can additionally be combined with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Muertos Fortune is all about the renowned Mexican tradition. It’s a vibrant, high-energy title that fits perfectly in our growing portfolio.”
The post SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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