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Crash game provider Aviatrix selects Hub88 to boost global reach
Aggregator to supply award-winning game to operator partners
Hub88 has been chosen by trailblazing crash game developer Aviatrix as its latest global distribution partner to catapult the studio’s flagship title to new heights with its state-of-the-art aggregator platform.
Through the partnership, iGaming provider Aviatrix will achieve wider reach and increased visibility, with the eponymous release available to Hub88’s vast operator network.
The Aviatrix title is renowned for its intuitive gameplay and innovative features, which are adapted to keep the game exciting and engaging for players. Features such as free bets and seasonal themes for major sporting events offer flexibility, with customisable NFT planes and promo codes adding another layer to the gaming experience.
This agreement underpins Hub88’s leading position as a content aggregator for some of the industry’s top studios, with its platform entrusted to drive audience growth worldwide.
Ollie Castleman, Head of Hub88, said: “We are pleased to welcome Aviatrix to our growing network of studios. Through the partnership, we will leverage our industry-leading aggregation platform to propel Aviatrix’s reach, granting them access to more players.
“Aviatrix’s focus on keeping gameplay exciting aligns perfectly with our commitment to delivering the best service to our partners, with our platform the go-to destination for the freshest titles.”
Mikalai Pobal, Co-Founder and CBD at Aviatrix, said: “When we collaborate with content aggregators, we aren’t just looking for a distribution channel, but also a partner that shares our approach to iGaming innovation.
“We have absolutely found that in Hub88 and we look forward to building a long-lasting and forward-looking relationship with their team.”
The post Crash game provider Aviatrix selects Hub88 to boost global reach appeared first on European Gaming Industry News.
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Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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