Sportsbet.io and Bitcasino operator Yolo Entertainment has appointed former Betway Commercial Development Director Stephanie Eddy as its new Chief Revenue Officer.

Eddy joins after more than a decade at Betway, and will oversee Yolo Entertainment’s commercial performance across key regions and strategic channels.

This will include a sharp focus on driving revenue growth while enhancing the efficiency of Yolo Entertainment’s acquisition funnel.

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“Steph is a proven leader with the commercial instincts and strategic vision that align perfectly with our ambitions, and we are thrilled to welcome her to our leadership team,” said Matthew D’Emanuele, CEO of Yolo Entertainment. “Steph’s appointment underscores our commitment to accelerating the growth of Sportsbet.io and Bitcasino, expanding our brand and product portfolio, and delivering an exceptional customer experience. Steph’s expertise will be instrumental as we continue to strengthen our global presence.”

Stephanie Eddy, Chief Revenue Officer at Yolo Entertainment, added: “Yolo Entertainment has consistently pushed boundaries in gaming and crypto. I’m thrilled to join the team at this exciting moment, and help take these world-class brands to even greater heights.”

Over the last few months, Yolo Entertainment has hired a series of industry leaders to help drive the next stage of growth for its Sportsbet.io and Bitcasino brands.

In April, Jock Jamieson-Black, James Clark, Abu Koroma and Charlene Cassar joined in senior positions across CRM, content, product engineering and business intelligence.

EGT Digital is proud to announce a strategic partnership with the leader in Positionless Marketing Optimove. This collaboration marks a major advancement in the company’s X-Nave platform capabilities, enabling operators to deliver real-time, personalized player experiences at scale.

“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” commented Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”

Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.

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“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove. “Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”

This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalization and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximizing player lifetime value.

EGT Digital remains committed to delivering innovation that drives growth. The collaboration with Optimove sets a new standard for marketing performance in the iGaming industry.

Each year, the National Gaming Authority approves the gaming and betting programme for the coming year for operators holding exclusive rights (FDJ and PMU). This approval, where applicable, specifies the conditions for implementing the gaming programme. This is one of the manifestations of the Authority’s close monitoring of operators holding exclusive rights to ensure that they comply with their enhanced obligations, particularly with regard to the prevention of excessive gambling.

First, data from the Canadian Problem Gambling Index (CPGI) communicated by LA FRANÇAISE DES JEUX shows that, for the first time since 2020, the proportion of both excessive and problem gamblers is increasing in 2024 compared to 2023 for all activity under the operator’s exclusive rights, whereas these proportions remained stable between 2020 and 2023.

Furthermore, LA FRANÇAISE DES JEUX has indicated that it wishes to “ensure the attractiveness of the lottery and sports betting offering at points of sale by 2026 through product range promotion, innovation and digitalization”. The operator is thus proposing an intensification of its commercial offering, through dynamic promotion of all its game ranges, a strong innovation strategy and the use of incentive design techniques.

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Taking these elements into account, in its decision of July 3, 2025 the ANJ decided to approve the programme for the 2026 games, subject to several strict conditions.

Generally speaking, and given the ambiguity of these messages, the company LA FRANÇAISE DES JEUX must refrain from accompanying the marketing of its new games with promotional messages offering incentives relating to the probability of winning associated with the game offered compared to other games that it markets (statements such as: “more than x chance(s) out of x of winning”, “Best chance of winning €X”) as well as the “minimum winnings” that may be won.

With regard to online games, the company must strive to limit the share of gross gaming revenue generated by excessive and problem players, across all ranges, all segments of the offer and all games offered online. With regard more specifically to the range of online games with successive draws, online scratch cards available from the physical distribution network at 3 euros and more, and that of “Web Exclusive” games, it must reduce this share substantially; in particular, the company must withdraw or modify games with the most excessive level of play.

With regard to draw games, the digital extension of the “Amigo” game is not authorised and the freeze on the range of successive draw games implemented in 2025 is maintained in 2026. The company LA FRANÇAISE DES JEUX must continue to reduce the share of gross gaming revenue (GGR) of the “Bingo Live” game generated by excessive players and take new measures to substantially reduce the risks of the Amigo game in the physical distribution network.

With regard to scratch cards offered in physical distribution networks and online, the freeze on the number of launches of new €3 games or relaunches of already authorised games is maintained at three in 2026. The number of launches of new €5 games or relaunches of already authorised games is limited to two in 2026. The number of scratch cards marketed in 2026 in physical distribution networks and, where applicable, available online based on a unit stake of €5 does not exceed nine.

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Concerning games sold exclusively online, the ANJ is requesting a reduction in their total number, which particularly concerns the ranges of games at €2, €3 and €5.