Leading iGaming CRM platform takes home Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year – Simon Lidzén during the awards ceremony.

Sliema, Malta – 4th July, 2024 – Fast Track, a leading CRM platform in the iGaming industry, has been named a major winner at the Malta iGaming Awards 2024 (MiGEA). The event, held at the Hilton Malta, brought together industry leaders, innovators and influencers to celebrate outstanding contributions and achievements within the sector. Fast Track took home four prestigious awards: Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year, presented to Simon Lidzén. Recognition that further highlights Fast Track’s commitment to digitalising the iGaming industry with cutting-edge technology and exceptional leadership.

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Simon Lidzén was quick to praise the team, stating, “We’re immensely proud of this achievement, which truly reflects the hard work and dedication of our team. Their unwavering commitment to setting new standards and solving complex industry challenges has been the driving force behind our innovations. We’re excited to continue delivering a platform that drives success and leads the way in our industry. This milestone coincides with our highest ever NPS rating of +85, underscoring our commitment to deliver a world-class experience to our partners.”

Fast Track, recognised as the Best B2B Solution Provider for Casino Operators, stood out by tackling scalability challenges and seamlessly integrating with third-party providers, leveraging real-time data and AI to deliver personalised player experiences efficiently. Winning the Best Player Engagement Partner award underscores Fast Track’s cutting-edge Singularity Model, which enables real-time player profiling to deliver truly personalised content at the right time and through the right channels, setting new industry standards for CRM personalisation.

Fast Track’s proprietary AI technology, in addition to its deep integration with OpenAI, which won Best Innovative Product of the Year, further streamlines operations and increases operator efficiency and player engagement. Simon Lidzén, co-founder and CEO, was named CEO of the Year for his visionary leadership, effective communication and ability to build high-performing teams that have solidified Fast Track’s position as a leader in the iGaming industry.

For more information about Fast Track and their award-winning solutions, visit Fast Track.

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New Games, Modes, and Tournaments Will Further Enhance Esports Experience

[4^th July, 2024] BETBY, a premium sports betting supplier, has rolled out a major content update of its Betby Games’ esports feed that promises to elevate the betting experience for its partner network. This update includes the launch of a new game, a new game mode, new leagues and tournaments, and expanded market offerings for existing games.

New eShooting Game: With the introduction of Counter-Strike AI, Betby Games will now feature 9 e-sim game titles. This latest title will provide players with fresh and exhilarating gaming experience, combining cutting-edge graphics, with in-depth market betting options. The game, which is focused on the esports audience and which perfectly complements any esports lineup, has involved the development and training of the bots independently. To further heighten the betting experience, the game includes a very wide selection of betting markets, ranging from round wins and total kills to bomb plants and victory methods. This new game will boost the betting content by approximately 3000 events per month.

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New Game Mode for eSoccer: The introduction of a new game mode in the form of Futsal in its eSoccer content is set to deliver a fast-paced, high-energy version of FIFA, emphasizing skill and agility. This game mode, which will deliver an additional 4000 events per month features the best Brazilian futsal teams, delivering a fast-paced and dynamic user experience based on continuous attacks and frequent goals.

New Tournament for eCricket: In a significant update for cricket aficionados, Betby Games will also be introducing the British, Sri Lankan and Bangladesh Championships for eCricket. These content for these championships will be featured around the clock in a special 5-over mod, with the total number of events amounting to over 7000 per month.

Expanded Markets for FIFA: Recognizing the importance of improving the number and quality of offered markets, the content update has also focused on creating the perfect football model for the FIFA eSoccer product. To further enhance the betting experience, Betby Games has added over 15 new markets for FIFA, ranging from the exact number of goals and correct score to various combo markets. These markets provide players with a broader range of betting options, increasing the excitement and strategic depth of the game.

New eBasketball Tournaments: This major update has also affected Betby Games’ eBasketball offering, which now features regional leagues for Spain, Turkey, France, and several other regions. The 7 new tournaments will see the addition of over 10000 monthly events.

New eTennis Tournaments: Tennis enthusiasts will be delighted with the addition of new eTennis tournaments set at the Roland Garros and Wimbledon venues. These tournaments, which will  allow players to engage themselves with what are considered as two of the sport’s most famous tournaments, will see the addition of around 4000 events per month.

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Kirill Nekrasov, Head of Betby Games, said: “We are continuously striving to innovate and improve our offerings to provide the best possible esports experience for our partners and their players. This major content update reflects our commitment to excellence and our passion for the esports sector. By introducing new games like Counter-Strike AI, expanding FIFA with the Futsal mode and adding new markets, and launching exciting tournaments for eCricket and eBasketball, we aim to enhance the gaming experience for the end players. We believe these additions will not only enrich our esports portfolio but also drive the satisfaction among our partners and elevate the overall engagement of their player base.”

To find out more about Betby, visit: https://betby.com/