Anna Sainsbury GeoComply’s Co-Founder and CEO
GeoComply announces minority investment in Betting Hero
![geocomply-announces-minority-investment-in-betting-hero](https://recentslotreleases.com/wp-content/uploads/2024/06/137670-geocomply-announces-minority-investment-in-betting-hero.png)
GeoComply Solutions Inc. today announced it has entered into a definitive agreement with FansUnite Entertainment Inc. (“FansUnite”), FansUnite US Inc. (“FansUS”), and Hero Group Corp. (the “Purchaser”) pursuant to which FansUnite has agreed to sell to the Purchaser all of the issued and outstanding shares of FansUS, which owns and operates the Betting Hero business, for an aggregate purchase price of US$37.5 million, subject to ordinary working capital and cash adjustments (the “Transaction”).
Upon completion of the Transaction, the Purchaser will be controlled 60% by Betting Hero’s co-founders, Jai Maw and Jeremy Jakary (the “Betting Hero Co-Founders”), and 40% by GeoComply. GeoComply’s investment in the Purchaser will support the Betting Hero Co-Founders to operate and grow the Betting Hero business following the sale of the Betting Hero business to the Purchaser.
“Jai and Jeremy have built a tremendous business with a laser-like vision to support their customers’ mission for the best possible user experience through the sign-up process. At GeoComply we share that vision and are delighted, through this intended investment, to help Betting Hero further their efforts and deploy more resources and focus into serving our customers and their patrons throughout North America,” said Anna Sainsbury, GeoComply’s Co-Founder and CEO.
Betting Hero has operated for six years and is now active in more than 20 regulated gaming states. Its Activation business has converted over 500,000 new users to online sportsbook and iGaming operators, nearly all of whom were betting at a casino, arena, or in the Betting Hero bar network. The Betting Hero Research segment shows that new users activated by ‘Heroes’ are 50% more likely to make a successful first-time deposit, compared to the industry average. Betting Hero and GeoComply intend to work in tandem to develop real-time solutions that will make the online sportsbook and iGaming activation process as seamless as ever.
-
Asia6 days ago
INTEGRATED RESORTS FUEL ECONOMY, LOCAL TOURISM – PAGCOR
-
7777 gaming6 days ago
7777 gaming secures supplier license in Peru
-
Anthony DallaGiacoma Chief Commercial Officer at Quickspin5 days ago
SkillOnNet Powers Up Quickspin Content in Ontario
-
Canada4 days ago
Canada set to host the next BLAST R6 Major with world’s best Rainbow Six esports players to compete in Montreal in November
-
Canada6 days ago
Ezugi live casino launches in Ontario as first step in major North America expansion
-
Compliance Updates5 days ago
ThrillTech Acquires B2B Licences in Romania, Sweden, and Malta
-
Compliance Updates5 days ago
LiveG24 receives license to provide Live Games in Greece
-
Brazil4 days ago
First casual-gaming-like eInstants in Brazilian market – Fennica Gaming Launches its eInstant Games in Brazil with LottoCap