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Pythia Sports launches data-led bloodstock advisory service for owners and trainers
Pythia provides expert horse racing knowledge to prospective buyers, with accurate estimates on future performance of race horses
19 June 2024 – Pythia Sports is now using its substantial experience and resources in horse racing modeling to provide advisory services to interested parties looking to buy and sell bloodstock.
Pythia has so far advised on deals involving leading trainers such as Emmett Mullins, Hugo Palmer, John and Sean Quinn. All trainers and owners have trusted Pythia’s data-driven approach in their buying process.
Pythia Sports consumes data on races globally and builds predictive features that are then worked into sophisticated models, the output of which are sold to clients. It also provides pre-race and in-running odds, as well as risk management services to bookmakers and rights holders
The recent move to advise on sales has so far resulted in 14 horses being purchased using Pythia data. Of these, four have run, producing two winners.
Ran Amok won for Hugo Palmer at Chepstow on Monday 17 June after Royalty Bay won for John and Sean Quinn at Thirsk on 30 May. The horse also holds an entry for The Albany at Royal Ascot on Friday.
Pythia compiles ratings for clients via a number of different individual models, which then use machine learning to connect data from past sales with the future race performance of each individual horse. Pythia then joins the dots to identify and determine the most important indicators of horse quality.
The central model is supplemented by a series of specialised sub-models, which derive from information gathered at sale: biomechanics, time, and stride.
With the biomechanics model, the horse’s conformation and gait are evaluated by tracking specific points on the horse’s body. The time model combines multiple data sources to assess the speed, acceleration and style of the horse’s gallop.
Also, the group has an expert racing video analysis team that can process hundreds of horses on a stride-by-stride basis to a high level of precision, even in the limited time between breezing and auction.
On top of these three core ratings, the models also account for strength of breeders, consignors and pedigree based on their past actions and performance.
The central model incorporates the scores from these distinct sub-models and identifies in which instances each model excels, learning and improving as it develops.
As is the case with betting, Pythia can calculate an expected value based on the estimated probability of a horse’s performance and potential earnings.
Freddy Galliers, Director at Pythia Sports, said: “We are delighted to venture into the world of bloodstock, and we feel this will be a really exciting next stage of our journey as we continue to put our footprint on the horse racing industry.
“Our expertise lies in horse racing, making this a logical step for us. We don’t claim that our data is going to be the ‘silver bullet’ for bloodstock. However, we do believe that combining data-driven insights with traditional methods can provide a competitive edge. This approach can help differentiate us and our partners in the industry.
“The proof will be in the results, but we’ve already seen that horses we rated highly at the sales have gone on to win their maiden and novice races. We look forward to exploring further this section to see if there are new opportunities that can be delivered to the market.”
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Anna Sainsbury GeoComply’s Co-Founder and CEO
GeoComply announces minority investment in Betting Hero
GeoComply Solutions Inc. today announced it has entered into a definitive agreement with FansUnite Entertainment Inc. (“FansUnite”), FansUnite US Inc. (“FansUS”), and Hero Group Corp. (the “Purchaser”) pursuant to which FansUnite has agreed to sell to the Purchaser all of the issued and outstanding shares of FansUS, which owns and operates the Betting Hero business, for an aggregate purchase price of US$37.5 million, subject to ordinary working capital and cash adjustments (the “Transaction”).
Upon completion of the Transaction, the Purchaser will be controlled 60% by Betting Hero’s co-founders, Jai Maw and Jeremy Jakary (the “Betting Hero Co-Founders”), and 40% by GeoComply. GeoComply’s investment in the Purchaser will support the Betting Hero Co-Founders to operate and grow the Betting Hero business following the sale of the Betting Hero business to the Purchaser.
“Jai and Jeremy have built a tremendous business with a laser-like vision to support their customers’ mission for the best possible user experience through the sign-up process. At GeoComply we share that vision and are delighted, through this intended investment, to help Betting Hero further their efforts and deploy more resources and focus into serving our customers and their patrons throughout North America,” said Anna Sainsbury, GeoComply’s Co-Founder and CEO.
Betting Hero has operated for six years and is now active in more than 20 regulated gaming states. Its Activation business has converted over 500,000 new users to online sportsbook and iGaming operators, nearly all of whom were betting at a casino, arena, or in the Betting Hero bar network. The Betting Hero Research segment shows that new users activated by ‘Heroes’ are 50% more likely to make a successful first-time deposit, compared to the industry average. Betting Hero and GeoComply intend to work in tandem to develop real-time solutions that will make the online sportsbook and iGaming activation process as seamless as ever.
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MGA Games releases the classic land-based slot game África Zero for the online market
MGA Games, a leading casino game supplier, is reintroducing a classic land-based game, África Zero, to online casinos this summer. África Zero is a traditional mixed slot machine game with three reels and video from the well-known manufacturer R. Franco. The game achieved great success in bars and salons throughout Spain after its release in 2008.
At the time, the original manufacturer R. Franco put all its effort and good work into África Zero. In this adventure game, players immersed themselves in the beautiful and magical African continent as Dr. Livingstone himself. With the idea of providing players with more interaction, entertainment, and fun, MGA Games revives this fruit slot game bringing it online and with a maximum prize of 15.000€.
Among the features of this new version, we must highlight the lower game with its accumulation of bonuses and vertical lines, as well as the upper game, which is accessed if players have enough bonuses and credits. In addition, this new release incorporates a total of 6 mini-games starring friendly animals that are accessed randomly when players get certain prize lines.
This classic game, with its cartoon style and adorable wildlife, which 15 years ago provided hours of fun and prizes, now returns renewed to all online casinos, allowing users to enjoy playing from their mobile phones at any time. África Zero will be available from June 27th at the main online casinos in Portugal.
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GiG signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools
Gaming Innovation Group (GiG) has announced a long-term deal to power The Football Pools (The Pools), one of the most established and long standing names in UK Pools betting, for the provision of its revolutionary sportsbook, SportX and iGaming platform CoreX as they migrate to GiG’s pioneering technology to relaunch The Pools online and drive digital performance for the brand.
The signed agreement carries extra significance for GiG, marking the entry of its X-Suite solutions into the UK market for the first time, with GiG having already established a strong foothold in driving growth for its partners in other highly regulated markets around the world.
The multi-award winning tech provider officially launched its suite of powerful new solutions in February this year, as part of a vastly enhanced turnkey suite. SportX has been designed to provide the most complete, integrated sports betting experience on the market, giving a feature-packed product that has been localised to power growth for UK operators. Recent partnerships with BetMakers for HorseRacing and Sportcast for bet-builder combined with a content rich roadmap helps to ensure delivery of one of the most advanced and feature-laden offerings currently available.
The Pools is the new umbrella brand encompassing the original ‘Football Pools’ brand which has operated in the UK for over 100 years, and has proved popular for generations of customers, as one of the earliest examples of pools based, accumulator bets to predict the outcome of professional football matches. This alongside a new suite of sports betting, casino and lotto products will enhance the customer experience, and ability to access a vastly increased number of jackpot prizes for Pools customers.
The combination of GiG’s turnkey solution across sports and casino, and the power of The Pools brand promises to be one of the most exciting and unique offerings on the market. Following a strategic refresh, this deal represents a next-step in the execution of GiGs amazing promise.
Online gaming in the UK offers one of the largest regulated markets around the world, with an estimated revenue of about £11.01 billion (€12.80 billion), second only to the US, according to data supplied by Statista.
Andrew Cochrane, Chief Business Officer at GiG, commented, “I am delighted that The Football Pools, a brand with such heritage in the UK market, have chosen GiG to power their ambitious online growth plans. We have gained a significant headwind with our X-Suite in regulated markets around the world since launch earlier this year, providing a springboard for us to leverage our vast wealth of experience in the UK market, a market we know extremely well, to help power revenue growth. I’m extremely optimistic about the continued success of our strategy to increase our B2B market share in key regulated European markets.”
James Arnold, CEO at The Football Pools added: “I am delighted to be able to announce this transformational partnership with GiG, at such a pivotal moment in the history of both organisations. I firmly believe this will enable us to realise the potential of ‘The Football Pools’ brand heritage, and to aggressively grow The Pools as we embrace the true digital transformation of this iconic British brand. Myself and my team have enormous faith in the ability and expertise of the GiG team, and very much look forward to a successful and mutually beneficial partnership for the years to come.”
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