Latest News
Pythia Sports launches data-led bloodstock advisory service for owners and trainers

Pythia provides expert horse racing knowledge to prospective buyers, with accurate estimates on future performance of race horses
19 June 2024 – Pythia Sports is now using its substantial experience and resources in horse racing modeling to provide advisory services to interested parties looking to buy and sell bloodstock.
Pythia has so far advised on deals involving leading trainers such as Emmett Mullins, Hugo Palmer, John and Sean Quinn. All trainers and owners have trusted Pythia’s data-driven approach in their buying process.
Pythia Sports consumes data on races globally and builds predictive features that are then worked into sophisticated models, the output of which are sold to clients. It also provides pre-race and in-running odds, as well as risk management services to bookmakers and rights holders
The recent move to advise on sales has so far resulted in 14 horses being purchased using Pythia data. Of these, four have run, producing two winners.
Ran Amok won for Hugo Palmer at Chepstow on Monday 17 June after Royalty Bay won for John and Sean Quinn at Thirsk on 30 May. The horse also holds an entry for The Albany at Royal Ascot on Friday.
Pythia compiles ratings for clients via a number of different individual models, which then use machine learning to connect data from past sales with the future race performance of each individual horse. Pythia then joins the dots to identify and determine the most important indicators of horse quality.
The central model is supplemented by a series of specialised sub-models, which derive from information gathered at sale: biomechanics, time, and stride.
With the biomechanics model, the horse’s conformation and gait are evaluated by tracking specific points on the horse’s body. The time model combines multiple data sources to assess the speed, acceleration and style of the horse’s gallop.
Also, the group has an expert racing video analysis team that can process hundreds of horses on a stride-by-stride basis to a high level of precision, even in the limited time between breezing and auction.
On top of these three core ratings, the models also account for strength of breeders, consignors and pedigree based on their past actions and performance.
The central model incorporates the scores from these distinct sub-models and identifies in which instances each model excels, learning and improving as it develops.
As is the case with betting, Pythia can calculate an expected value based on the estimated probability of a horse’s performance and potential earnings.
Freddy Galliers, Director at Pythia Sports, said: “We are delighted to venture into the world of bloodstock, and we feel this will be a really exciting next stage of our journey as we continue to put our footprint on the horse racing industry.
“Our expertise lies in horse racing, making this a logical step for us. We don’t claim that our data is going to be the ‘silver bullet’ for bloodstock. However, we do believe that combining data-driven insights with traditional methods can provide a competitive edge. This approach can help differentiate us and our partners in the industry.
“The proof will be in the results, but we’ve already seen that horses we rated highly at the sales have gone on to win their maiden and novice races. We look forward to exploring further this section to see if there are new opportunities that can be delivered to the market.”
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Latest News
QTech Games continues to shine with more elite content from RubyPlay

Emerging-markets leader expands its content offering with fresh-faced games from emerging force in slots provision
QTech Games, the leading game aggregator for all emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, RubyPlay.
Integrating content from one of the most innovative and creative slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviatrix, sitting alongside the industry’s most exciting up-and-coming providers.
The games made available to its partners via the deal are comprised of popular hits and recent releases, including Immortal Ways Diamonds, Mad Hit Marlin Bonanza, Diamond Explosion 7s and Mayan Cache, each of which ride on the back of unique maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.
RubyPlay’s gaming suite has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens RubyPlay’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where RubyPlay has created a strong reputation this past year.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. Consequently, this deal with RubyPlay extends our impressive sequential pipeline into 2025 – and we’ve so much more to come!
“RubyPlay deliver world-class slots provision for worldwide players, and are always looking to redefine the existing landscape and bring users a reinvigorating gaming experience with every play, as evidenced by their popular Immortal Ways series.”
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SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement

SOFTSWISS, a leading global provider of iGaming software, has launched Player Chat, a new feature enabling real-time communication among players within the SOFTSWISS Sportsbook. This addition aims to create a more interactive and engaging betting environment.
According to the SOFTSWISS iGaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other. Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community. This social integration is anticipated to enhance player retention and attract new users through organic growth.
Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions, and celebrating wins in real time. Players can personalise their experience by setting nicknames and avatars, and utilise various communication tools such as messages, reactions, emojis, stickers, and message translations.
Chat administrators have access to moderation tools, including content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, noted: “We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.”
This development follows the recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. The Network Jackpot aims to boost player engagement and satisfaction by offering greater rewards without additional individual costs.
The SOFTSWISS Sportsbook will showcase the Player Chat feature at the upcoming SiGMA Americas Summit exhibition. Attendees are invited to visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will be part of the team and is scheduled to deliver a keynote address at the conference.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Spinomenal lights up portfolio with City Heat slot

Leading iGaming content provider Spinomenal has released its cool new slot, City Heat. The game joins Spinomenal’s Adventures series to celebrate the tropical nightlife vibe celebrated in luxurious Miami.
A stunning beachside cityscape at sunset lined with palm trees creates an inviting scene for players to jump into the action. City Heat’s Wild symbol is represented by a chic lady and will count for all symbols except free spins and bonus symbols. Finding five wild symbols on a winning line returns x1,000 the bet. Pink flamingos, diamond rings, suitcases of cash and flamboyant cocktails make up the other high-value symbols.
Three or more scattered Free Spins symbols will trigger the free spins, but these symbols will appear in the base game on reels one, three and five.
City Heat also has the Countdown Wild, which comes into play once the reels have stopped. If there are any countdown Wild symbols on the screen, the game will enter a respin mode. Here the countdown Wild will remain in place until the next re-spin and the counter will decrease by one. Once there are no countdown wilds with count bigger or equal to 1 on the slot the re-spin mode will end. These can only appear on reels one, three and five in the base game and re-spin mode.
Players can also enjoy the Mystery symbols feature. Once the reels stop, if there are mystery symbols, they will uncover and reveal one random symbol, except bonus, wild or free spins symbols.
Free Spins will activate with three or more Scattered Free Spins. During free spins, the wild symbol expands on one reel and remains until the game ends. Upon activation, players select one from five options, each determining the reel for the stacked wild and the number of free spins awarded.
Three or more scattered bonus symbols trigger the bonus game. Players get three spins on a 3-level fortune wheel to win multipliers, extra spins, or level-ups. Advancing levels increases prize values. A level-up awards an extra spin, and after all spins are used, players receive the total collected winnings.
Spinomenal CO-CEO, Omer Henya commented: “City Heat turns up the thrill with neon-lit streets, luxury vibes, and feature-packed gameplay. Spin through the city’s pulse with expanding wilds, mystery symbols, and high-energy free spins—where fortune shines as bright as the skyline.”
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