Inspired Entertainment has announced a multi-year extension of its long-standing Virtual Sports agreement with bet365, one of the world’s leading online gambling operators.

The extension provides an ongoing opportunity for Inspired to work closely with bet365 to deliver Virtual Sports innovations, including the launch of an enhanced Virtual Soccer product featuring a Bet Builder functionality, timed to coincide with the start of the 2026 FIFA World Cup.

Inspired’s pre-built Bet Builder (same game parlays) allow players to create quick, intuitive selections by combining multiple outcomes into a single, bespoke wager. This proven mechanic delivers a more interactive and personalized betting experience.

For operators, Bet Builder functionality is designed to improve retention and bring one of the most successful live sportsbook mechanics into the Virtual Sports environment. By narrowing the gap between live sports betting and Virtual Sports, Bet Builder sets a new benchmark for engagement within Virtual Soccer.

“We are delighted to sign this multi-year extension with bet365, reinforcing our long-term partnership and shared commitment to innovation in Virtual Sports. By combining our Virtual Sports expertise with bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup,” said Brooks Pierce, President and CEO of Inspired Entertainment.

“We are pleased to extend our partnership with Inspired. Inspired is an established and trusted long-term partner, consistently delivering Virtual Sports content that performs well across our various markets. The introduction of Bet Builder functionality within Virtual Soccer allows us to offer customers a more engaging experience while aligning Virtual Sports more closely with live sports betting mechanics,” said a bet365 spokesperson.

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Maverick game studio Peter & Sons has revealed a significant new collaboration with bet365, a top online gambling operator globally, enhancing its foothold in essential regulated markets around the world.

Peter & Sons’ unique portfolio has now launched with bet365 in the Netherlands, Spain, the United Kingdom, and various other regulated markets, providing fully localized and compliant experiences customized for players in each region. The launch signifies an important achievement for the studio, emphasizing its dedication to controlled expansion and enduring strategic alliances.

Established in 2019 with a goal to represent the “anti-boring,” Peter & Sons has gained acclaim for striking art direction, engaging narratives, and creative mechanics. Through the integration of exceptional artistry, mathematics, and sound creation, the studio consistently produces top-performing games that shine in competitive markets.

bet365 is internationally acknowledged for its technology-focused platform, strict regulatory adherence, and exceptional player experience. Catering to millions of clients in regulated regions, the operator is recognized for collaborating with top suppliers to improve its varied gaming portfolio.

The partnership is expected to grow further in the upcoming months, with Italy, Brazil, Ontario, Greece, and Sweden already confirmed as new launch markets. This gradual implementation will greatly expand the worldwide availability of Peter & Sons’ content, presenting its distinctive collection to a wider global audience.

Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”

Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”

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RubyPlay’s premium collection launches with global operator bet365, signifying an important milestone in the supplier’s growth in Europe.

RubyPlay, a content ecosystem based in a studio, has enhanced its footprint in Spain by forming a new partnership with bet365, a prominent global online operator in the industry.

The agreement has resulted in bet365 incorporating a wide range of RubyPlay’s top games, featuring fan favorites such as Immortal Ways® Buffalo, Immortal Ways® Cleopatra, and J Mania® Golden Eggs.

The recent partnership represents an important advancement in RubyPlay’s broader European expansion plan. Spain is a crucial regulated market where the provider has continually expanded its presence, driven by robust operator demand for unique, high-quality content.

Central to this expansion is RubyPlay’s multifaceted content ecosystem, providing operators with a varied and dynamic portfolio designed to cater to market-specific requirements. The model improves RubyPlay’s capacity to provide customized, relevant content by utilizing a cohesive distribution network.

bet365 is well-known as a worldwide frontrunner in the online sports wagering and iGaming sector, featuring a significant presence in major European markets.

Following this launch in Spain, RubyPlay and bet365 are prepared to extend their partnership in the upcoming months, with launches scheduled in additional regulated markets worldwide. The contract additionally grants bet365 access to content from RubyPlay’s broader studio network, which includes Koala Games.

Dima Reiderman, CCO at RubyPlay, said: “Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months.

“Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”

Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, said: “We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief.

“Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”

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