Baltics
Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market
 
																								
												
												
											
Atlaslive, a dynamic iGaming platform, is recognized as the Rising Star in Baltic Sports Betting Technology in the Baltic and the Nordic markets, as revealed by the BSG Awards 2024.
Maxim Slobodyanyuk, CEO of Atlaslive, expressed pride in the company’s achievement, stating, “At Atlaslive, we believe in true personalization, for both players and operators alike. We provide our partners with high-tech features tailored to the specific requirements of the market, target audience, and player preferences. Our Sportsbook sets itself apart from competitors because it was developed in-house, meaning we’ve built it ourselves. Not many providers have this capability, but we do, showcasing our dedication to innovation.”
Atlaslive’s success is attributed to its in-house proprietary core Platform, which facilitates rapid adaptation and customization to meet the diverse requirements of various markets and operational needs. Key components of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk Management and Anti-fraud, Mobile App, Business Analytics, Retail CRM, and CMS.
Lidiia Vakulenko, COO at Atlaslive added: “Our Sportsbook comes in with fully automated operations, multiprovider integration, top betting options and complete customization of configurations. Additionally, our Sportsbook can be seamlessly integrated anywhere while functioning dynamically and updating in real-time. This flexibility and automation give operators easy access to all the essential data they need — from sports and betting options to odds and customer interactions. By making our comprehensive and user-friendly platform, we help operators tailor their services to meet their specific needs and goals.”
The platform is designed to establish a live connection between business ambitions and opportunities, boasting an impressive 99.9 percent uptime. With superior speed, scalability, and reliability compared to legacy platforms, the Atlaslive Platform is globally recognized as a leading Sportsbook Platform.
Bogdana Yavorskaya, CMO at Atlaslive, underscored the significance of the awards, stating, “This recognition underscores our team’s unwavering commitment to excellence. With partnerships extending to over 100 operators globally, Atlaslive places paramount importance on our partners’ success, offering 24/7 support, robust risk mitigation strategies, and a flexible platform equipped with an extensive toolkit to craft bespoke and innovative products. Personalization lies at the heart of our ethos, as we strive to meet the needs of both players and partners alike. At Atlaslive, our ethos revolves around responsiveness, adaptability, and a steadfast dedication to delivering exceptional outcomes within the iGaming industry.”
Atlaslive, the tech behind the game.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform aimed at streamlining the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market appeared first on European Gaming Industry News.
Baltics
SYNOT Games Announces Strategic Partnership with Boost Casino
 
														Reading Time: 2 minutes
In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Boost Casino, a prominent platform in Estonia. The collaboration brings certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.
Players on Boost Casino can now enjoy brand-new titles such as the mystical Respin Multi Joker, 40 Coins of Chance, or Rio Mystery Night. These additions expand Boost Casino’s offering with a spectrum of engaging mechanics, premium design, and mobile-first performance, ensuring the highest-quality entertainment for the Estonian audience.
The agreement is part of SYNOT Games’ strategic initiative to solidify its presence in licensed, regulated markets, providing innovative content through partnerships with established and trusted regional operators.
Martin Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Estonian players through this strategic alliance with Boost Casino. Estonia represents a market with great potential and an audience that appreciates quality, variety, and innovation. Boos Casino’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Baltic expansion.”
Boost Casino, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.
Janis Bariss, Head of Gaming, Entain Baltics & Nordics at Boost Casino, said: “Teaming up with SYNOT Games is an exciting opportunity to enhance our content library with vibrant, engaging titles that truly connect with today’s audience players. Their blend of storytelling, striking visuals, and proven game performance perfectly complements our vision for the future of digital gaming in Estonia.”
This collaboration not only empowers Boost Casino to further differentiate its portfolio but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming and working exclusively with trusted local operators—a model increasingly valued by players and regulators.
The post SYNOT Games Announces Strategic Partnership with Boost Casino appeared first on European Gaming Industry News.
AI customer service
Introducing the newest testing tool for AI-boosted customer engagement
 
														Reading Time: 2 minutes
Is AI technology really at the point where it can truly add value to customer engagement? Tugi Tark’s new sandbox environment allows operators to find out.
Tugi Tark, the Estonian-based international AI customer service company, has launched its sandbox this week with the aim of giving operators the ability to explore how AI could work for their players, using their specific casino policies and player profiles, all in a real-world scenario.
By testing an unlimited number of situations wherein players interact with AI agents, the sandbox allows operators to experience how conversations and escalation flows would work if they implemented Tugi Tark as their customer service solution.
Harpo Lilja, CEO of Tugi Tark, explains: “The sandbox is essentially a controlled environment we’ve created where operators can test the AI agent capabilities against their own needs. They can configure the sandbox to their specific casino policies and adjust the agent’s tone of voice — which gives them a first-hand preview of how our AI agent can serve their players.
He continues: “One reason we built the sandbox is that we know from conversations with operators that people are still hesitant about whether AI solutions have reached a point in customer service where the impact is worth implementing – or if AI technology is still at a level where it risks alienating players due to poor quality. And people don’t want to commit if they don’t really know what they’re getting, which is often the case, as companies usually don’t provide enough testing to do so.
What does the sandbox allow operators to do?
Tugi Tark’s sandbox can mimic everything operators need to see how it actually works, including:
- 
player frustrations 
- 
technical troubleshooting 
- 
KYC concerns, bonus requests 
- 
payment issues, and more. 
Casinos can manually add synthetic player data without integration, which showcases how well the AI agent can handle player inquiries when it has access to both policy documentation, player data, and gaming history.
Tugi Tark’s hybrid AI model blends operational automation with human oversight, focused on compliance, emotional intelligence, empathy, service mindset, and player safety. And now, that’s available for operators to test fully using their own unique circumstances.
The testing environment allows manual casino player profile inputs, such as name, account creation date, birthday, KYC status, account limits, player segment, available bonuses, transaction and game history, and a brand’s all policies.
Using intuitive automation, the AI agent is contextually appropriate for each conversation – there are no drop-down menus or prompts, but rather, ‘natural’ language that mimics how humans communicate. For example, if users misspell, abbreviate, or use slang, the agent will understand, and if not, it will ask follow-up questions until it does.
Another feature that was integrated for customer comfort is that if a player is a little vague, rather than return the classic AI chatbot “I didn’t understand your inquiry”, the agent can check all the KYC documentation, including status, player history, exact amounts and date, so it can ask intuitive follow-up questions and arrive at a solution more quickly and thoroughly.
“With the sandbox up and running, any operator in dozens of languages and geos is able to test how Tugi Tark’s AI agents will work, on their site, within their player base. That means without having to endure lengthy sales pitches or commit to a product, operators are able to test exactly what it’s like having our technology work for them,” concludes Lilja. “And the great thing is that the entire process has a setup time of 30 minutes.
The post Introducing the newest testing tool for AI-boosted customer engagement appeared first on European Gaming Industry News.
Baltics
Bombay announces strategic C-Suite appointments with a view towards regulated online growth
 
														Reading Time: 2 minutes
Bombay Group is pleased to announce two strategic appointments to its C-Suite, Rhiannon Bach as Chief Marketing Officer (CMO), and Lauren Findlay as Chief Digital Officer (CDO). Bach and Findlay join the executive leadership team at a pivotal moment in the Group’s evolution.
The Group encompasses Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, a collection of high-end restaurants and bars, the five-star Burman Hotel, and most recently the launch of Yolo.com, a newly licensed, Estonian-regulated online casino. Yolo.com is set to become a unique digital destination where players can unlock exclusive rewards and experiences across Bombay’s prestigious offline assets. Bombay forms part of Yolo Group’s luxury B2B and B2C offering, covering a suite of online and land-based options.
Bach will lead the global marketing and advertising for Bombay Group, overseeing the company’s Clubs, maritime operations, and expanding hospitality and concierge brands. Her mandate includes strengthening brand identity, elevating guest experiences and expanding loyalty and VIP engagement across markets. With a career spanning four continents, Bach brings more than 15 years of senior leadership experience in casino marketing, hospitality, and technology. She has held executive roles with multinational casino operators in Macau, Australia, and the United States, and most recently served as Head of North American Growth for Atomize RMS, a Sweden-based hospitality technology company.
Findlay is tasked with leading the Group’s new flagship online casino, Yolo.com, and driving the digital transformation of Bombay Group’s luxury offline ecosystem into a seamlessly integrated premium digital experience. She brings over 15 years of combined experience in iGaming, agency, and e-commerce, having previously held senior leadership roles including Commercial Strategy Director at LeoVegas Group, Chief Marketing Officer within Happy Hour Group. More recently, she has served as Fractional CCO/CMO for multiple start-ups and scale-ups through her consultancy. Her expertise lies in go-to-market launches, brand development, and optimising commercial performance across digital acquisition and retention operations.
“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said Kevin McGowen, Chief Executive of Bombay Group. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”
These appointments underscore Bombay Group’s commitment to investing in world-class leadership and delivering innovative, memorable experiences to guests worldwide.
The post Bombay announces strategic C-Suite appointments with a view towards regulated online growth appeared first on European Gaming Industry News.
- 
																	   Compliance Updates7 days ago Compliance Updates7 days agoEGBA Launches Pledge on Responsible Influencer Marketing 
- 
																	   Latest News7 days ago Latest News7 days agoMarketing the Game: How iGaming Brands Win Players and Partners in 2025 
- 
																	   Latest News7 days ago Latest News7 days agoDream Play Unleashes Fun`n Games — Where Innovation Meets the Wheel of Fortune 
- 
																	   Compliance Updates7 days ago Compliance Updates7 days agoKansspelautoriteit Sees Increasing Risk Analyses of Sports Betting 
- 
																	   Amusnet7 days ago Amusnet7 days agoAmusnet Releases Vampire Dice 
- 
																	   ACMA7 days ago ACMA7 days agoACMA Releases 2025–26 Work Program 
- 
																	   Finnish market7 days ago Finnish market7 days agoVeikkaus Renews its Betting and Online Casino Operations 
- 
																	   Amusnet7 days ago Amusnet7 days agoWeek 43/2025 slot games releases 


 
								
 
									 
									 
									 
									 
									 
									 
														
 
										 
										 
																			 
										 
																			 
										 
										 
										 
										