Latest News
LEON India and Jet Media Network renew partnership for exclusive 4CAST content
LEON India and Jet Media Network have renewed their partnership to produce exclusive content through 2024 alongside media partners 4CAST.
Following successful activations at the 2023 ICC World Cup and the India v England Test series, which included player-led video blogs and on-the-ground fan content, the partnership was renewed to cover three further cricket tournaments. Successful coverage of the 2024 Indian Premier League campaign will be followed by the T20 World Cup in the United States and West Indies, plus the Champions Trophy.
LEON continues to drive fandom in India and the popularity of 4CAST’s athletes among the country’s passionate cricket-loving population aligns perfectly with their strategy. This was illustrated by the engagement in the India Diary series of exclusive video blogs.
4CAST is a media and investment company that is led by a collective of elite athletes and public figures. It was created to provide an on-ramp for elite athletes to participate in business and to use their profile to support ideas and concepts they believe in as a group.
The Athlete’s Voice by 4CAST, the collective’s media platform, is powered by Jet Media Network, the creator of the official Ronaldinho app with numerous other high-profile celebrity destinations in the pipeline.
The Athlete’s Voice platform will continue to act as the go-to destination for fans wanting to dig a little deeper and go beyond the boundary of the cricket pitch, to see more exclusives from their favourite athletes, learn more about their lives away from the sports field and to explore the worlds of sports business, gaming and more.
“We are again very excited and thankful to be partnering with JMN,” said a LEON spokesperson. “This partnership gives our fans the opportunity to experience once-in-a-lifetime opportunities, as well as put us at the heart of engaging and new content.”
LEON’s company ethos combines escape and enjoyment with responsibility for each individual customer. The dedication to providing top-notch experiences is evident in the numerous offers available, such as loyalty programs, cashbacks, jackpots, daily tournaments, and more. The casino at LEON boasts a staggering selection of over 11,000 slot games and supports more than 13 languages, reflecting the company’s effort to create a welcoming atmosphere and provide a rewarding experience for everyone.
Jesper Schertiger, Chief Executive Officer and Co-Founder of Jet Media Network, said: “We are delighted to renew our partnership with the team at LEON India to produce engaging, exclusive content around some of cricket’s biggest tournaments.
“The Athlete’s Voice is an ideal destination for LEON’s enthusiastic cricket audience, which makes this a natural partnership, and we are looking forward to delivering more during an exciting summer of cricket.”
The post LEON India and Jet Media Network renew partnership for exclusive 4CAST content appeared first on European Gaming Industry News.
Eastern Europe
ELA Games reports 244.52% active user growth in Romania
Supplier links the uplift to classic-style slots with modern features, including Joker Winpot, as bet counts rise 239.74%.
ELA Games says it has expanded in Romania after rolling out titles that pair classic slot aesthetics with modern gameplay features.
The supplier reported a 244.52% increase in active users in Romania and a 239.74% rise in bet counts. The company attributed the performance to what it described as a “natural path” for traditional players to move into more feature-led play.
Marharyta Yerina, Managing Director of ELA Games, said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games did not disclose the timeframe for the reported increases, which operators it works with in Romania, or how the metrics were calculated.
The post ELA Games reports 244.52% active user growth in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belatra
Belatra Games confirms Lima trip for Peru Gaming Show 2026
Slots developer plans partner meetings and private events around PGS on 17-18 June at the Jockey Exhibition Center.
Belatra Games will attend Peru Gaming Show (PGS) 2026 in Lima on 17-18 June, with the company confirming plans to use the event for meetings with existing clients and prospective partners.
PGS, now in its 23rd year, will be held at the Jockey Exhibition Center. Belatra said it will have a team present throughout the show to discuss its slots portfolio and explore commercial opportunities in Peru as part of its broader Latin America strategy.
Alongside the trade show schedule, Belatra said it will host a private “Belatra Cocktail Experience” for partners and run a watch party on 16 June for Argentina’s match against Algeria.
The company also noted it will attend SBC Americas in Fort Lauderdale ahead of PGS, describing the event as an opportunity to meet operators from North and Latin America and present “LatAm-ready content”.
Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Peru is an exciting and growing market and PGS is the perfect place to build on our relationships with partners already working with us and to connect with new ones. We look forward to an amazing couple of days in Lima and, of course, rooting for Argentina with our friends and partners throughout the evening. It’s going to be a special occasion all around.”
The post Belatra Games confirms Lima trip for Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC.GAME
BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m
BC.GAME has partnered with sportsbook supplier BETBY, bringing the supplier into BC Engine, the platform’s rewards and participation model powered by its native $BC token.
BC Engine launched in April and is positioned by BC.GAME as a mechanism that links platform-generated profits and activity to ongoing rewards for $BC holders. Under the model, players earn $BC by playing casino games on BC.GAME, with tokens allocated and staked in BC Engine. Rewards are then distributed based on users’ holdings.
BC.GAME said stakers have earned more than $2.5 million in rewards since launch. The company also cited on-platform data showing more than $74.3 million in total wager and over 5.8 million bets.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said: “Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned.
“The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships. Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model.
“As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”
Christos Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”
“At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”
BC.GAME said the BETBY deal is part of a wider push to expand $BC utility and add more ecosystem partners contributing to BC Engine. The company also pointed to recent international expansion, including moves in Africa via Nigeria and Kenya, alongside initiatives in Latin America.
The post BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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