Latest News
SOFTSWISS Unites iGaming Community to Aid Brazil Floods
In response to the worst flood in Brazil’s history, SOFTSWISS, a global tech provider of innovative iGaming solutions, has launched a multi-phase charity project. The campaign aims to not only provide immediate aid to those affected and long-term support in restoring the region but also invite industry players to join the initiative.
At the end of April, the Brazilian state of Rio Grande do Sul faced a severe flood. Many urban areas are still submerged, with specialists saying the water is not expected to recede soon. The humanitarian situation worsens daily as the weather deteriorates, and food, water, and warm clothing shortages become more acute. The state and the public, including companies and individuals, are doing their best to help.
SOFTSWISS has initiated the campaign to involve the iGaming community to support the region.
“Recognising Brazil as a key market, SOFTSWISS has dedicated significant efforts to establish a strong presence here. Our goal is to be a reliable partner to the Brazilian people and help the local industry grow. We now have employees in the region, and in light of the country’s recent hardships, standing aside is not an option. We are committed to supporting the people of Brazil during this difficult time,” said Ivan Montik, Founder of SOFTSWISS. “We are providing emergency financial assistance, partnering with organisations that can swiftly deliver food, clothing, and water to those impacted by the flood. Additionally, we are developing a long-term initiative to install water purification equipment in schools in the affected regions.”
Providing Direct Assistance
Recognising the severity of the situation, SOFTSWISS has allocated funds to deliver essential supplies such as food and gas to those in need. This immediate assistance is being facilitated through Movimento União BR, a local charity organisation.
Beyond immediate help, SOFTSWISS is committed to supporting Brazil’s long-term recovery. The company has pledged additional resources to PWTECH for the installation of water purification equipment in schools across the affected regions of the state of Rio Grande do Sul. This will provide a sustainable solution to ensure access to clean drinking water not just during this crisis, but for future generations.
Engaging the iGaming Community
SOFTSWISS is calling upon the global iGaming community to join its relief efforts initiative. In addition to the financial contribution, the company provides crucial informational support. SOFTSWISS, in conjunction with its Non-Executive Director in Latin America, Rubens Barrichello, has chosen a trusted Brazilian charity partner to help those who suffered in the flood:
- Movimento União BR – a volunteer movement that acts as a bridge between those who want to help and those who need help. Started in 2020 to fight against the effects of the coronavirus pandemic in Brazil, it has supported more than 26 million people and 4 thousand NGOs.
In addition, anyone can contribute to help flood victims through an official channel activated by the government of Rio Grande do Sul.
SOFTSWISS guarantees that donations effectively reach people in need.
Rubens Barrichello, SOFTSWISS Non-Executive Director in Latin America: “I am very glad the SOFTSWISS team I joined is committed to supporting Brazilians in this difficult situation. Having launched many charity initiatives with the Barrichello Family Institute, I am grateful that, together with SOFTSWISS, we also have the opportunity to help those who need our support now.”
By supporting these verified charities alongside SOFTSWISS’ financial and informational aid, the iGaming community can make sure their contributions directly help those affected by the Brazilian flood.
Brazil needs iGaming community action!
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Unites iGaming Community to Aid Brazil Floods appeared first on European Gaming Industry News.
Latest News
WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
Australia
SkyCity Announces Renewal of Queenstown Casino Licence
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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.
SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”
The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.
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