Baltics
Atlaslive at Mare Balticum Gaming Tech Summit in Tallinn
Atlaslive, a dynamic iGaming platform, will attend the Mare Balticum Gaming Tech Summit in Tallinn on June 4-5. CMO Bogdana Yavorskaya, CPO Lasha Kupatadze, and COO Lidiia Vakulenko will represent the Atlaslive company at the event.
Lasha Kupatadze will participate in a dynamic panel discussion on “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era.” He will provide expert guidance in gamification strategies that help improve player loyalty and the best times for businesses to adopt mobile technology. The company’s experts will provide practical advice on how to use these digital tools to meet new regulations and boost customer engagement, keeping Atlaslive ahead in innovation.
Lasha Kupatadze said, “At the Summit we will explore the biggest challenges and find robust solutions that will not only ensure compliance but also build lasting customer loyalty and operational resilience in the face of tech advancements. I will share my experience and insights during the panel discussion and will tell you about the role of game-like elements which can be effectively integrated, adding layers of rewards, challenges, and competition that really work and can boost user engagement and motivation.”
Atlaslive’s CMO Bogdana Yavorskaya and CPO Lasha Kupatadze will also participate as keynote speakers with their presentation at the summit. Their topic for discussion will be “Navigating the Nordic iGaming Landscape: Insights into Market Dynamics, Trends, and Sports Betting Evolution,” to share fresh analytics and real-life experiences. Their presentation will provide applicable insights into iGaming to meet the changing needs of today’s customers. The presentation will highlight the key trends and what’s really needed for these markets to grow today. They will offer practical solutions and insights into sports betting to meet the changing needs of today’s customers.
Bogdana Yavorskaya, CMO of Atlaslive, talks about the key advantages of their platform, especially its customizable Sportsbook component. “Atlaslive has an in-house developed Sportsbook that is fully automated and can be easily & quickly integrated. You can adjust your product to fit any market with our ready-to-use kits and presets. Analyzing current trends where players want more personalized and interactive gaming experiences, this offers for any iGaming business opportunity to boost operations worldwide with a platform that adapts well to different laws and equipment needs,” she explains.
There will also be an awards ceremony at the event where Atlaslive is nominated in four key categories. We will be happy to connect with the best from the industry and celebrate the achievements and innovations in the igaming and technology sectors.
Join us in Tallinn to communicate with our team members from Atlaslive. Receive more information about Altaslive on the website and LinkedIn.
Atlaslive, the tech behind the game.
The post Atlaslive at Mare Balticum Gaming Tech Summit in Tallinn appeared first on European Gaming Industry News.
Betsson Group has announced that from the 2025-26 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL.
This marks a new phase in Betsson’s long-standing partnership with the Lithuanian Basketball League (LKL). Since 2017, the Betsafe brand has served as the league’s title sponsor, supporting the continued development of professional basketball in the country. Earlier this year, Betsafe in Lithuania was rebranded to Betsson.
A refreshed visual identity for the league has also been unveiled, marking the beginning of this new chapter.
“This step allows us to further strengthen our position in the market, offer customers the benefits of our technology platform, and continue upholding high standards of responsible gaming,” said Aurimas Šilys, Head of Betsson Lithuania.
“We are grateful for a partnership that goes beyond branding. Our work with Betsson Group is rooted in a shared vision – to develop a top-tier basketball league in Lithuania that inspires fans and players alike,” said Rasa Liuimienė, General Director of the LKL.
The upcoming Betsson-LKL season will officially commence in autumn 2025.
The post Lithuanian Basketball League Becomes Betsson-LKL from 2025 appeared first on European Gaming Industry News.
SOFTSWISS, a leading iGaming software provider, has strengthened its European presence by making the Jackpot Aggregator available in Estonia. This strategic move follows the recent Jackpot Aggregator certification in Bulgaria, Brazil, and Peru.
Estonia remains a strong and digitally mature iGaming market in Europe. Industry revenue is projected to reach 452.5 million dollars in 2025, with growth expected to push that figure past 508 million dollars by 2029. The casino and slots segment alone is expected to generate more than 206 million dollars this year. With user penetration at 31.2% and over 450,000 players forecast by the end of the period, the market continues to draw interest from operators across the region.
In July 2025, SOFTSWISS introduced Paid Participation campaigns – a new Jackpot Aggregator feature where players pay a small fee to join jackpots, prize drops, or other campaigns. This model offers a more engaging experience, giving players better chances of winning and fewer participants. For operators, it opens a new revenue stream by funding prize pools through player contributions.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “The Jackpot Aggregator has proven its impact across multiple markets, and we are excited to bring its full potential to operators in Estonia. Now, Estonian operators can launch player-centric jackpot campaigns tailored to their brand and audience. We see strong potential in the Estonian market and are ready to support partners with the tools they need to stand out.”
The Jackpot Aggregator also integrates directly with the SOFTSWISS Game Aggregator, which now offers over 35,000 games – the largest portfolio in the industry – and maintains enterprise-level uptime at 99.999%. Together, these solutions offer a powerful combination for operators looking to scale with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Jackpot Aggregator Enters the Estonian Market appeared first on European Gaming Industry News.
Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.
The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.
Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.
Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.
“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”
Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.
“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”
The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.
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