Brazil
FairPlay Sports Media launches in Brazil with localized oddschecker brand
![fairplay-sports-media-launches-in-brazil-with-localized-oddschecker-brand](https://recentslotreleases.com/wp-content/uploads/2024/05/136265-fairplay-sports-media-launches-in-brazil-with-localized-oddschecker-brand.png)
FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localized version of its renowned odds comparison brand oddschecker.
Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localized, real-time odds grids at oddschecker.com/br, repurposed with market-specific APIs to ensure a seamless odds comparison experience.
The decision to launch in Brazil follows the recent regulation of sports betting, with FairPlay’s business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.
FairPlay and its oddschecker brand have invested heavily in the region as of late, and this new launch also sees a number of new hires on the ground in Brazil to best operationalize the brand to become local sports betting experts, as well as delivering more effective operator partnerships.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
Richard Gale, Chief Revenue Officer at FairPlay Sports Media, said: “The Brazilian market is both challenging and hugely rewarding. With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”
Oddschecker’s Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer and U.S. sports.
Brazil
First casual-gaming-like eInstants in Brazilian market – Fennica Gaming Launches its eInstant Games in Brazil with LottoCap
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Fennica Gaming, a leading provider of online gaming solutions and the subsidiary of Finnish National Lottery Veikkaus, has announced the launch of its eInstant games in Brazil in partnership with the country’s top digital operator, LottoCap. The games are marking a new milestone in Fennica Gaming’s expansion into the Brazilian market. This also represents a milestone for the Brazilian market and LottoCap, as these casual-gaming-like eInstants are the first of their kind in Brazil.
The journey began at an industry event, where LottoCap’s Felipe Camara and Jorge Luiz de Arruda Ribeiro heard Fennica Gaming’s Joni Hovi give a talk about new innovative eInstants. Immediately afterwards, they visited Fennica Gaming’s colleagues, and discussions began.
– We had a very good start with the discussions and tried to gather a lot of information for LottoCap on how the eInstants work and what kind of player group might be interested in the games. These kinds of games would be totally new in the Brazilian market, and LottoCap was interested in introducing them to its players. Pretty soon, we started talking about technical integrations and came to the point where a clear path was shown for collaboration. LottoCap is a very agile and professional company with clear visions about the future, explains Joni Hovi happily about the start of the cooperation.
– We are operating with Brazilian Aplicap and providing the digital games portfolio. We are always eager to offer the Brazilian players something new and saw a chance with Fennica Gaming’s innovative portfolio. The proceeds go to good causes, and we are sure these games will find their interested audience. We are very happy about the collaboration with the Fennicans as they work with very high standards, explains Felipe Camara, Head of Product and Marketing from LottoCap.
– It’s always a pleasure to work with an agile, forward-leaning company with good personal connections. I could even say it has been fun to work with LottoCap and its colleagues. Now that we have launched our casual-gaming-like entertaining eInstants with LottoCap for their players, we are very excited to see how our game portfolio succeeds in a market that has never seen these kinds of games before. We are continuing the collaboration and working together to optimize the games for LottoCap’s players, says Jussi Ronkainen, Product Portfolio Manager from Fennica Gaming
– The integration process is always thrilling. Every single regulation has its own special features, and that is an exciting professional challenge for us. The customer might have special wishes, like when buying a car with additional equipment. We, of course, always want to fulfil the customer’s requirements. We have been very happy to work with such a professional technical partner as LottoCap, so the delivery was running very smoothly. Now we just wish the best of luck for the games in Brazil, concludes Tung Hoang, Technical Product Manager of Fennica Gaming.
BETANO
RubyPlay partners with Betano to launch bespoke title Immortal Ways Betano ahead of Copa America 2024
![rubyplay-partners-with-betano-to-launch-bespoke-title-immortal-ways-betano-ahead-of-copa-america-2024](https://recentslotreleases.com/wp-content/uploads/2024/06/136817-rubyplay-partners-with-betano-to-launch-bespoke-title-immortal-ways-betano-ahead-of-copa-america-2024.png)
RubyPlay, an innovative B2B iGaming development studio, has rolled out its content offering with Kaizen Gaming brand Betano in Brazil, including a bespoke game featuring its award-winning Immortal Ways series built specifically for the 2024 Copa América.
The partnership sees Betano’s online casino offering add 90 of RubyPlay’s games, including fan-favourite titles Diamond Explosion 7s and Mayan Cache, alongside latest bespoke release Immortal Ways Betano, which celebrates the operator’s sponsorship of the major football tournament that takes place between June 20 and July 14 across the United States.
The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region. The provider also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.
Betano has strong ambitions to increase its foothold in Brazil, as demonstrated recently after securing the rights as title sponsor of the country’s premier football league, Campeonato Brasileiro Série A. Partnering with RubyPlay underscores the operator’s commitment to providing high-quality entertainment to its customer base, as well as reaching new audiences.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.
“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”
Aposta Ganha
Aposta Ganha signals commitment to safeguarding sport with Sportradar Integrity Exchange partnership
![aposta-ganha-signals-commitment-to-safeguarding-sport-with-sportradar-integrity-exchange-partnership](https://recentslotreleases.com/wp-content/uploads/2024/06/136805-aposta-ganha-signals-commitment-to-safeguarding-sport-with-sportradar-integrity-exchange-partnership.png)
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has signalled its unwavering commitment to safeguarding sport by joining the Sportradar Integrity Exchange. This incredibly important network enables bookmakers worldwide to report suspicious betting activity.
Programme members play an active role in exchanging data-driven insights on match-fixing, which enriches the reports on global match-fixing trends and details of any fixtures flagged as suspicious by other operators in the community. In total, 85 betting platforms are part of the global initiative.
Aposta Ganha’s leading position in Latin America, alongside its Mexican-facing Apuesta Gana brand, will support Sportradar’s ongoing fight against betting-related manipulation in sports in the region.
Hugo Baungartner, Aposta Ganha CCO, said: “The Sportradar Integrity Exchange is a vital initiative for operators across the globe to unite and ensure our players can enjoy a fair sporting landscape. Our data and standing in LatAm will prove a valuable asset and we’re proud to partner with such a proactive programme.”
Felippe Marchetti, Sportradar’s Manager Integrity Partnerships Brazil, added: “Fighting to safeguard sport by identifying suspicious betting activity is a team effort and we’re very pleased to welcome Aposta Ganha to our Sportradar Integrity Exchange, which is designed to address corruption from different aspects of the betting industry.”
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